Catching fire: What goes viral and why? With Jonah Berger, PhD

Catching fire: What goes viral and why? With Jonah Berger, PhD

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Episode
415 of 418
Længde
39M
Sprog
Engelsk
Format
Kategori
Personlig udvikling

Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and anger; whether online and offline sharing differ; and what his research can tell us about the spread of misinformation. Learn more about your ad choices. Visit megaphone.fm/adchoices


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