The future of advertising is 'fewer, better ads' (Ian Schafer, CEO, Deep Focus)

The future of advertising is 'fewer, better ads' (Ian Schafer, CEO, Deep Focus)

0 Anmeldelser
0
Episode
64 of 561
Længde
40M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

Deep Focus CEO Ian Schafer talks with Recode's Peter Kafka about why the digital advertising world is due for a shake-up. Schafer says he's skeptical of the branded content studios being created inside big media companies because he doubts they can compete with Google and Facebook for the same business. He argues that the online ad economy has grown too big and the future must entail "fewer, better ads" that may be more individualized to consumers and placed on new, unconventional platforms. Learn more about your ad choices. Visit podcastchoices.com/adchoices


Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036
Cover for The future of advertising is 'fewer, better ads' (Ian Schafer, CEO, Deep Focus)

Other podcasts you might like ...