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Vox Media Podcast Network

Media and tech aren’t just intersecting — they’re fully intertwined. And to understand how those worlds work, and what they mean for you, veteran journalist Peter Kafka talks to industry leaders, upstarts and observers - and gets them to spell it out in plain, BS-free English.
Part of the Vox Media Podcast Network.

Recode Media with Peter Kafka

Newsletters are not a new idea. Yet every few years the media business rediscovers them, anyway — either as a way to quickly launch a startup with bigger ambitions, or as a standalone business. Tim Huelskamp took the second route in 2017, when he co-founded 1440 — a newsletter that promises to quickly bring you the most important news of the day. Again — not a new idea. But Huelskamp seems to have figured out how to build something pretty big: He says 1440 has 4 million readers, and is turning a profit on something like $20 million in annual revenue. How’d he do it? What’s he going to do next? And how will he compete with AI companies that can do all of this faster, and cheaper? I’m glad you asked: I’ve got the same questions, so I asked him myself.
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1440’s newsletters are short, popular and profitable

I don’t love a lot of year-end #content . But I do love talking to Bloomberg’s Lucas Shaw every year, to help put the year in media in perspective, and to think about what might be coming in 2025. And that’s exactly what we did here. Enjoy it now, or over your break. We’ll see you again in January.
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Looking back, and ahead, with Bloomberg’s Lucas Shaw

I’m a lucky man. Whenever I’m baffled by the internet, and social media, I turn to my co-worker Katie Notopoulos, who is there to explain it to me. That’s because Katie’s job at Business Insider is to explain how the internet works — how the people who run big internet platforms want it to work, and what the people who actually use those platforms do on it, for better and for worse. So that’s what we’re talking about today, to help ease us into the new year.
Discussed here: Why Katie still loves the internet and technology, even with all of its many warts; how she came to be a professional chronicler of the internet; how her views on all of this are changing as her kids grow older; and poop. Lots of poop talk here. You’re gonna love it.
Note: We recorded this chat on January 6 — a day before Mark Zuckerberg announced he was going to reshape his entire company to accommodate the upcoming Trump administration. So that’s why it’s not in this conversation. Rest assured - we’ll be talking about this a lot in future episodes. Happy 2025!
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Why Katie Notopoulos still loves the internet

Why didn’t Meta’s stock move when Mark Zuckerberg announced his pro-MAGA pivot? Why do big media companies want to dump their cable TV networks — but hang on to their broadcast TV networks? What’s going to happen in Google’s antitrust case?These are all good questions, right? I think so, too. So I posed them, along with many more, to MoffettNathanson’s Michael Nathanson, one of the sharpest Wall Street analysts covering tech and media. We cover a lot of ground in a short time, and I think you’ll enjoy this one.

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How does Wall Street think about Trump, media and tech?

TikTok banned itself for less than a day. Now it’s back in the U.S. - despite a law that says it shouldn’t be operating. We’re not going to weigh in on all of the… weirdness around the last few days on this episode, in part because we don’t know how it’s going to play out.
But in the meantime I wanted to talk to someone who knows how TikTok actually works — from a content creator’s perspective, at least. Adam Faze runs Gymnasium, a small production studio that specializes in TikTok videos, and so far it’s gone well: In 18 months, he’s launched two successful shows, signed up Amazon to sponsor one of them, and is ramping up to make more. He walked me through the way companies like his actually make money on TikTok, how the platform differs from TikTok clones like Instagram Reels, and how he thinks this could grow in the future. Assuming TikTok sticks around the U.S., that is.
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How TikTok (still) works

In an episode that originally aired on Recode Decode, CollegeHumor co-founder Ricky Van Veen talks with Peter Kafka about monetizing content on the Internet and why a lot of that content is moving to "old" platforms like TV. Plus: Who's more powerful, Rupert Murdoch or Mark Zuckerberg?
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Ricky Van Veen, CollegeHumor Co-Founder

In an episode that originally aired on Recode Decode, the NFL's media czar Brian Rolapp talks with Peter Kafka about why a soon-to-be-auctioned set of games might (or might not) go to the Internet. Plus: What separates live sports from the rest of the TV business?
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Brian Rolapp, NFL Media Czar

Katie Nolan, Fox Sports TV Host

In an episode that originally aired on Recode Decode, Medium CEO Ev Williams talks with Peter Kafka about why writing on the Internet today is all about the platform. Plus: Why did Williams and the rest of Twitter's board seemingly change their minds about Jack Dorsey's eligibility to be CEO again?
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Ev Williams, Medium CEO

In an episode that originally aired on Recode Decode, Heleo CEO Rufus Griscom talks with Peter Kafka about trying to build a "BuzzFeed for brains" that can distribute Big Ideas to the broader Internet. He also talks about how much things have changed since he launched his first media startup, Nerve.com, in 1997.
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Rufus Griscom, Heleo CEO

Rufus Griscom, Heleo CEO

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