Fox's digital ad guy wants you to use an ad blocker (Joe Marchese, president of advanced advertising, Fox Networks Group)

Fox's digital ad guy wants you to use an ad blocker (Joe Marchese, president of advanced advertising, Fox Networks Group)

0 Anmeldelser
0
Episode
62 of 561
Længde
41M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

Fox Networks ad boss Joe Marchese talks with Recode's Peter Kafka about why he, an online advertising executive, encourages consumers to use ad blockers. Marchese argues that the relationship between advertisers and the public needs to be reset because people see ads as interruptive and advertisers are paying up for smaller and smaller slices of the pie. He also says all of Fox's ads on Hulu and its own websites should be skippable, and talks about the one time of the year when everyone wants to see advertising — the Super Bowl. Learn more about your ad choices. Visit podcastchoices.com/adchoices


Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036
Cover for Fox's digital ad guy wants you to use an ad blocker (Joe Marchese, president of advanced advertising, Fox Networks Group)

Other podcasts you might like ...