Real Vision x Sui: How Web3 Will Disrupt Every Business Model (ep. 3)

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In the penultimate episode of the series, we break down what it takes to build a category-defining brand in Web3 and financial media.

It's a world of faster operations and cheaper processes that create new ways of conducting business, especially with **Web3**. The biggest use case for Web3-enabled experiences is customer acquisition, which streamlines processes and differentiates you from your competitors, leading to **business growth**. Damian Horner emphasizes that companies need to start adopting **Web3 onboarding** to stay competitive as its **network theory** grows stronger, leading to **mass adoption**.

Timestamps: 00:00 Intro 02:00 Payments: the first big use case 03:20 Know your customer with wallets 04:10 Proof of humanity onchain 05:00 Decentralized storage and ownership 06:00 Blockchain in supply chains 07:20 Stablecoins and capital efficiency 08:00 Start small, bolt on Web3 09:00 Hybrid Web2 + Web3 model 10:10 No need to switch everything 11:00 Plug-and-play Web3 upgrades 12:00 Rethinking marketing funnels 13:00 Wallets are the new cookies 14:00 Onchain targeting beats ads 15:20 Behavior is more than personal data 16:10 How to get started with Web3 17:10 Web2 vs Web3 developers 18:20 UX, wallets, and onboarding 19:10 Pitching Web3 to your board 20:20 Selling Web3 to suppliers 21:20 When users should notice 22:30 Why big brands are moving 23:20 Don’t be Xerox 24:30 First-mover advantage 25:30 The real risk is waiting 26:15 Final thoughts and what’s next

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