202 John Livesay - Learning the Value of Stories

00:22 – Harry recaps his past week at Podcast Movement

02:46 – Harry thanks his sponsors, Focusrite Scarlett 2i2 and Beyond the Podcast

04:52 – Harry welcomes John Livesay to the podcast

05:27 – John’s origin story

08:46 – Lessons learned from starting a podcast

10:47 – How John got his first Speakers Bureau

12:59 – The genesis of The Successful Pitch Podcast

16:00 – John’s top three tips for improving your startup pitch

18:44 – John’s career trajectory

21:59 – The importance of never burning bridges

24:13 – Getting off the self-esteem roller coaster

25:11 – What John has learned through the medium of podcasting

29:03 – How John has improved as a podcast host

31:55 – Early inspirations in John’s career

33:21 – How John has used his podcast to build relationships

35:26 – John credits Tim Sanders for being a mentor to him throughout his career

37:53 – The value John places on friendships

38:53 – John speaks to how his entrepreneurial journey led him to have greater perspective

39:56 – A story of resilience

43:59 – Tools John has developed to make him more resilient

45:48 – Benefits John has reaped from being a podcast host

46:47 – What is something John has changed his mind about recently

47:48 – What is the most misunderstood thing about John

50:09 – Where listeners can follow John

50:51 – John recalls his experience narrating his book for Audible

TWEETABLES

“I realized I had a lot of fear around hosting a podcast and I literally created a TEDx Talk that includes this and I still talk about it when I give keynotes.” (07:52)

“The way to overcome the fear of the unknown is not go it alone.” (08:40)

“The number one tip for a startup, whether you’re trying to get a new investor or a new client or, as you said, attract and retain the talent, is you must have your story of origin down pat.” (16:28)

“It’s not enough just to be a guest. You gotta give somebody a step that’s easy.” (28:28)

“My goal for the listeners is that they are informed, inspired and entertained. So, if we do any of those things, we’re in good shape.” (30:51)

“The need to connect and have a tribe is what keeps us from feeling so lonely. And that’s what a good friend does. They’re not jealous, they’re not competitive, they’re cheering you on.” (37:59)

“So, for me, the tool is I think of myself as the director of my own movie and I can yell ‘Cut’ at any time.” (44:40)

THANK YOU SPONSORS!

Focusrite - Makers of my go-to sound card, the Scarlett 2i2

Aweber - Hosts of the Beyond the Podcast Summit - Click here to register for free -September 18, 2019, 11:00 am ET to 3:00pm ET.

LINKS MENTIONED

John’s Website – https://johnlivesay.com/

John’s Podcast – https://johnlivesay.com/john-livesay-podcast/

John’s LinkedIn – https://www.linkedin.com/in/jlivesay/

John’s Instagram – @thepitchwhisperer https://www.instagram.com/thepitchwhisperer/?hl=en

John’s Twitter – @John_Livesay https://twitter.com/John_Livesay

John’s Facebook – https://www.facebook.com/John-Livesay-350212128437220/

Podcast Movement Website – https://podcastmovement.com/

APPS AND TOOLS MENTIONED

Focusrite Scarlett 2i2 – https://focusrite.com/usb-audio-interface/scarlett/scarlett-2i2

Flick – https://getflick.io/

Beyond the Podcast Summit – https://www.aweber.com/beyondthepodcast.htm

Breaker – https://www.breaker.audio/

BOOKS MENTIONED

Better Selling Through Storytelling (Text the word ‘PITCH’ to 66866 for a sneak peek)

Love Is the Killer App: How to Win Business and Influence Friends

Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges

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