049 Rob Walch | The Truth About Podcast Download Numbers

Rob Walch is the VP at Libsyn and the host of Podcast 411 and Today in iOS. I’ve been Libsyn’s customer for a while now since I’ve gotten started. I’ve had multiple interactions with Rob and I think there’s this notion sometimes that I’ve heard people say Rob can be a bit grouchy, I don’t know why, maybe it’s just people that don’t know him. That couldn’t be farther from the truth. He’s a lot of fun, has really, really quick sense of humor and we laughed a lot on the show. Rob shares valuable podcast insight, statistics, and why your audience isn’t falling for traditional marketing tactics. Hope you enjoy this fantastic episode.

Show Highlights

• 03:05 • – Rob will be seeing Minions with his son this weekend.

• 05:30 • – Podcasting is not going through a renaissance.

• 07:15 • – The White House didn’t vet Marc Maron’s interview with President Obama at all.

• 09:50 • – IMDB Pro is an excellent resource to interview celebrities.

• 11:20 • – Always be honest with your download numbers with advertisers.

• 14:00 • – Everyone seems to know what a podcast is these days.

• 15:45 • – Should you have an dedicated app for your show? Rob says yes.

• 18:45 • – Don’t release a bad episode just because you’re trying to stick to a schedule.

• 24:00 • – Hilary didn’t do podcasting well last time she ran for President. It wasn’t personable enough.

• 28:50 • – Rob talks about his podcasts.

• 41:00 • – Rob doesn’t think he’ll get the next iPhone when it releases.

• 44:30 • – Rob’s youngest son is podcasting.

• 46:35 • – Your marketing for your podcast is BS.

• 51:10 • – If your audience is happy with the show, they’ll tell their friends and family.

• 52:10 • – Rob shares podcasting stats.

• 57:55 • – Look out for Rob’s speech at Podcast Movement.

• 1:00:50 • – What’s happening in the next 6-12 months that Rob is excited about?

• 1:05:10 • – Beware, there are some Game of Thrones spoilers.

• 1:08:55 • – Libsyn has an extremely active community. Elsie Escobar has been a big help to that.

• 1:11:50 • – Please check out Cedar and Soil’s music and don’t forget to rate the show on iTunes.

FULL SHOW NOTES: http://www.podcastjunkies.com/49

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