Building a Profitable Podcast Strategy for Businesses – PCI 429

Special Edition of Podcast Insider ft. Paul Colligan In this special edition of Podcast Insider, Todd welcomes longtime friend and podcast industry veteran Paul Colligan. Together, they dive deep into how businesses—small or large, local or global—can leverage podcasting as a powerhouse marketing and sales tool. From identifying the exact goal of your show, to repurposing content for social media, to measuring real ROI (not just downloads), Paul and Todd share proven strategies and case studies that will help any business make podcasting an integral part of its growth plan. Today's Hosts: Todd Cochrane ft. Paul Colligan What Are You Trying To Do With the Show? There’s no “wrong” goal—maybe you want to build brand authority, bring in local clients, or expand globally. Just be crystal clear on your specific objective. Paul’s Four-Question Framework

What do you want the show to do? How will you know it’s doing it? Is it doing it? How do we make it better?

This simple system keeps you laser-focused on results rather than just cranking out episodes. Niche vs. Broad Podcasting Example: If you only sell Nevada real estate, call it the “Nevada Real Estate Show.” Hyper-local can mean high-quality leads and conversions. Monetizing Without Major Downloads Case study: A financial advisor’s show with fewer than 1,000 downloads per episode generated higher-quality leads—converting 1 out of every 3 calls. Interview vs. Solo Formats Learn how JJ Virgin shifted from interview-centric episodes to a solo Q&A style—resulting in better listener retention and less production hassle. Production & Branding

Match your show’s production level to the story you’re trying to tell. “Caveman branding”: Your podcast title and artwork should immediately signal what the show is about.

Repurposing Content Turn one Q&A livestream into multiple short podcast episodes, YouTube clips, Instagram Reels, and more—maximizing content reach while minimizing extra work. Choosing the Right Consultant & Tools

Avoid the pitfall of “podcast consultants” who overpromise. Seek hosting and measurement solutions (like Blubrry) that have a proven track record and can align with your specific goals.

Takeaways Set Clear Goals Before You Launch

Whether it’s lead generation, brand awareness, or direct revenue, define success metrics from Day One.

Don’t Obsess Over Downloads

High downloads don’t always translate into high conversions. Focus instead on engaging the right audience.

Leverage Multichannel Repurposing

Recording live Q&A or interviews once can yield multiple clips for social media, YouTube, and emails.

Vet Your Advisors & Platforms

Work with experts who understand your business model—and choose reliable hosting/statistics solutions. More from Paul Colligan

Podcast Partnership

X - @colligan

Be Featured on Our YouTube Channel Know of an expert in the podcast field who wants to be featured on Blubrry’s YouTube channel? Contact Todd@blubrry.com.

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