Paleo Pellet: The History of Advertising Before DoubleClick in 15 MinutesCovering the history of advertising from its birth until the beginning of programmatic advertising in 1995 in 15 minutesMore
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15M
Paleo Ad Tech
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- 69
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- 25M
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- Engelsk
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- Økonomi & Business
Weekly in depth interviews with the pioneers who built the first two decades of advertising technology
Episodes
- Paleo Pellet: How DoubleClick workedA brief explanation of how the DoubleClick ad serving technology worked based on its 1996 patent filingMore2|10M
- 1. Eric Franchi – the many overtones of UndertoneEric Franchi started as a rep at About.com and went on to co-found the Undertone rich media-premium ad network in the depths of the dot com bustMore3|34M
- 2. Zach Rodgers – the voice of AdExchanger talksZach Rodgers is the editorial director of AdExchanger and long-time ad tech pundit, observer, journalist and podcasterMore4|29M
- 3. Joe Zawadzki – the original (Media)math manJoe Zawadzki started optimizing commerce sites and ad traffic at Poindexter / [x+1] before founding the pioneering DSP MediaMath, where he is CEOMore5|30M
- 4. Joanna O’Connell – evangelist of the trading deskVia CNN and Hollywood, Forrester analyst Joanna OConnell was an early programmatic evangelist and co-architect of the first big agency trading deskMore6|26M
- 5. Paul Bannister – gamer turned prophet for the publisherPaul Bannister is an ex-professional video gamer turned champion of the long-tail publisher via almost two decades with CafeMom and now CafeMediaMore7|27M
- 6. Cory Treffiletti – agency guy to BlueKai, Oracle and beyondCory was an agency guy from the beginning of the internet and became a well-known CMO at BlueKai, Oracle and others while writing a weekly column for MediaPostMore8|29M
- 7. Kamakshi Sivaramakrishnan – raising the DrawbridgeKamakshi is the founder of Drawbridge, alumna of AdMob and expert in applying ML to identity graphsMore9|29M
- 8. Ratko Vidakovic – the SiteScout becomes an AdProfRatko worked in IT and ran a website for Toyota fans which sparked an idea for a self-serve ad server and DSP that became SiteScout - he is now at AdProfsMore10|24M
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Brugbare links
Sprog og region
Dansk
Danmark
