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Amy Porterfield

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

Online Marketing Made Easy with Amy Porterfield

How to Attract A-Players as Employees

Every quarter I open the books. My team sees the revenue, the profit, all of it.Most founders assume their people would head for the door if they saw the full picture, and mine treat those numbers like they belong to them.

None of what keeps great people costs you a dollar. It comes down to four things: how you bring someone in, how much you let them own, how clearly they see where you're headed, and how you treat them on the way out.

I'm walking you through all four, including the ownership shift that stopped me from doing my assistant's job with extra steps and the weekly check-in that catches burnout before it turns into a resignation. Every piece of it sizes down to one contractor and fifteen minutes. The team you'll have in three years is being shaped by how you lead the one person in front of you right now.

RESOURCES MENTIONED IN THIS EPISODE:

Click here to try Manychat Pro free for 30 days with code AMYPORTERFIELD

What the Heck is EOS? by Gino Wickman and Tom Bouwer

You want to hit your first million dollar year. I've watched a lot of women get close and plateau. My Free Training teaches the one framework that took me from half a million to my first million (and now $139M in revenue). If you're ready to break through that plateau, click here to save your spot.

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Stop Handing Your Next Hire a To-Do List

Why the Voice Telling You to Play Small Belongs to Someone Else

The sentence that makes you shrink in rooms you earned your way into came out of someone else's mouth first. A teacher, a parent, a boss, an ex. Jam Gamble calls those your "Kanyes," and she's spent her career getting them out of women's heads.

Jam spent 15 years in special education learning to read what people communicate without words, and she now coaches founders, executives, and politicians. She'll teach you how to name the person who planted your Kanye, what to do at 2am when you're replaying a meeting that went south, how to hold your number on a sales call without talking yourself down, and how to stop leaving escape hatches in conversations you meant to end.

RESOURCES MENTIONED IN THIS EPISODE:

You want to hit a million in revenue. I've watched a lot of women get close and stall out there, and it's rarely because they weren't working hard enough. 

My Live Free Training shows you whether it's your offer, your messaging, or your lead gen costing you the most right now. 

Save your spot.

Jam Gamble on Instagram

Jam Gamble's website

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 

🎙 Thanks for tuning in to The Amy Porterfield Show! 

See you next week!

Jam Gamble: How to Stop Replaying What You Said

The Sorting Exercise That Makes Your Next Hire Obvious

I was making millions and still editing my own training videos. For years. I was fast at it and I was saving money, which is how I justified hoarding work someone else should have owned.

Hiring feels impossible because your work sits in one giant pile in your head, and you can't hand off what you can't see. Today I'm giving you the sorting exercise that pulls that pile apart. Your only-I-can-do-this column comes out smaller than it feels, and who to hire gets obvious fast.

I name the role that lifts the ceiling and what it costs, which is less than you think because you're already paying for most of it in pieces. Not ready for that hire? I'll give you the one hand-off to make this month. Doing it yourself buys you twenty minutes today and charges you those same twenty minutes every single week from now on.

RESOURCES MENTIONED IN THIS EPISODE:

You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot.

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Hire That Buys Back Your Time

How Much to Spend on Ads, and Where 95% of It Should Go

Every business you're watching win right now is paying to be found. 17 years in business, and I've paid for ads every single one of them. I've watched women wear "I've never paid for ads" like a badge of honor while the money sat on the table.

Ashley Brock has managed over $200 million in ad spend, and she teaches founders to run their own ads in-house. In this episode, we cover how to write a specific ad when you're not a copywriter, the two places she puts AI to work, which Advantage settings you can still turn off, and the column that tells you whether the ad you're about to pause is one step from converting.

Ashley won't go below $1,000 a month, and she wants it running 90 days before you judge it. $380 a month never gives the algorithm enough time or budget to learn who's buying from you.

RESOURCES MENTIONED IN THIS EPISODE:

You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot.

Ashley Brock's Win With Paid Ads Challenge

Ashley Brock on Instagram

Claude Design

The Milly Club

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Ashley Brock: $380 a Month Isn't Enough for Ads

How to Run a Promo With Something You've Already Built

You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search activity happens before the day arrives, so your buyers start getting ready in October, and the lead time you give yourself now is what makes the promo easy to run later.

You take one offer you've already created and sold, and you give it a reason to sell during the holidays. I walk you through choosing which one, and the two questions that decide your messaging and your pricing before you write a single email.

This can close a revenue gap before December 31. Last year my team sold a planning session at $197 with a $47 add-on, and we shut it off the Wednesday before Black Friday on purpose. Both reasons are in here, along with the one decision I'd take back.

RESOURCES MENTIONED IN THIS EPISODE:

You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot.

The Milly Club

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Start Your Black Friday Planning Now

In the process of building my business, I’ve made more than my share of mistakes. The silver lining is that I get to pass the wisdom I’ve learned on to you. It’s always easier to do something right when you’ve got someone guiding you past the ways it can go wrong.
However, today’s post is all about something that recently worked really well in my business. It’s something you can apply quickly to your next promotion.
Ready? Let’s talk about upsells!
What Is an Upsell?
First, let’s get our definitions straight.
Say someone buys a program or product from you online. They fill in all the credit card details and finish the transaction completely. They are officially now a member of your program.
Before you take them to the purchase thank-you page that’s when you can offer an upsell. You are giving your new purchaser one more opportunity to buy from you within the same interaction.
Pretty cool, right?
Putting Together Your Upsell Offer
Three vital things to consider when doing upsells:

What is the best upsell you can offer as it relates to the program you just sold?

How do you price your upsell?

The flow of the upsell process.

I’m no expert in upsells. I’ve been in business a while, and just recently started using them.
But the success I’ve experienced has shown me that there’s a certain flow that’s really important to the overall strategy of your upsell.
An Example from My Promotion
In my most recent promotion, Webinars That Convert, I welcomed over 1,000 new members into the program in just under two weeks! That alone was awesome…but even more awesome was the fact that 58% of those new members purchased the upsell I offered! That generated an extra $170k in revenue!
Here’s how I designed that upsell—both the product and the process.
I put together a product that perfectly complemented the program I was selling. In this case, it was a pack of 5 slide deck templates. You need a slide deck for your webinar, and these templates gave purchasers five unique, polished looks for their presentation. They also made the setup process a lot simpler.
I had the template pack price fixed, BUT I offered buyers three different options. They could purchase the pack in one fell swoop, they could split up the purchase into two payments, or they could purchase a “lite” pack of just two templates.
I structured the upsell offer with a great deal of strategy. Here’s how it worked: if someone saw the offer and bought the five decks at full price, they would never see the two-pay offer or the lite version. You wouldn’t see the lite version unless you declined the first two offers. See how it works based on the potential buyer’s behavior? It also allowed me to learn more about the segments of my audience.
I go through a lot more the details of how to create your upsell (with ideas you’re welcome to steal!) and structure your offer in the podcast. Also, there is ONE THING you do NOT want to do when creating an upsell. I share the "don't do this" details in my podcast as well. Click here to listen to it now!
For this week’s free download, I’ve included the actual upsell page I used in this promotion, so you can see exactly what I did and make it your own.
EPISODE FREEBIE Get Amy's Upsell Offer for Webinars That Convert
 FREE DOWNLOAD

#78: How I Generated $170K from One Upsell Strategy

How She Built Million-Dollar Months Without Sales Calls or Live Launches

The soft girl era is keeping women broke. Leanne Lopez Mosley built million-dollar months with no sales calls and no live launches, and to her, soft girl millions means you stop being the most expensive line item in your own business.

If you keep attracting clients who can't afford you, it's because you're talking to them. Lead with how to make more money and you speak to every revenue level at once, including someone brand new, while your best-fit client scrolls right past because you never named her specific problem.

We get into her three internal buying triggers and why she killed her free masterclasses for good. If your gut says do more this year, Leanne makes the case for going deeper on the clients already in front of you, because they're the ones who'd pay you ten times more.

RESOURCES MENTIONED IN THIS EPISODE:

Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it.

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot.

Leanne Lopez Mosley on Instagram

Rich Queen (Leanne's website)

The Soft Girl Millions ShowMORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Leanne Lopez Mosley: The Soft Girl Era Is Keeping Women Broke

How Seven-Figure Founders Generate Revenue Without New Leads

There's money sitting inside the business you've already built, and you've stopped seeing it because you're busy chasing the next thing. So I asked a room of seven-figure founders at a recent Milly Club event one question: if you couldn't get a single new lead for the next 90 days, could you still generate revenue? Hands flew up before I finished asking.

One founder realized that trimming her churn by two percentage points was worth an extra $10,000 a month, all from members already paying her. Another ran the math on her funnel and found $100,000 a year sitting in a conversion rate she'd never mapped, with no new traffic.

I'm walking you through five places to look in your own business this week, starting with the buyers who already trust you and pulled out a credit card once. By the end you'll know which numbers to pull up before you spend another dollar getting found.

RESOURCES MENTIONED IN THIS EPISODE:

Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it.

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot.

The Milly ClubMORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

5 Places to Look for Revenue Before Chasing New Leads

How She Built a Team of 150 AI Employees Without Letting Anyone Go

Look at your to-do list right now. How much of what's on it could be done by something that isn't you? My guest this week, Callan Faulkner, has 30 people on her team and 150 AI employees, and she hasn't let a single person go to make room for them.

Callan built The Uncommon Business teaching founders how to hire AI employees, meaning an AI that owns a task or a whole outcome and does it as well as a person would. In three years she's gone from a kitchen-table experiment with ChatGPT to a $19.5 million launch. In this conversation she breaks down exactly how she gets her team to hand the repeatable work to AI and keep only what needs a human, and how you can start doing the same this week.

So much of our worth is tied up in effort, in how long something took and how much we carried alone. AI pokes a hole in that story, and for a lot of women it feels like cheating. Callan's reframe: the hours were never what your buyers paid for. Hand off the grunt work and get back the parts of your business only you can grow.

RESOURCES MENTIONED IN THIS EPISODE:

Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it.

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot.

Callan Faulkner on Instagram

The Uncommon Business

The Big Leap by Gay Hendricks

10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

Happy Pocket Full of Money by David Cameron Gikandi

Dr. Joe Dispenza

Claude

ChatGPTMORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Callan Faulkner: You're Doing Work Your AI Should Be Doing

Revenue Is the Wrong Number to Watch

The Leading Numbers That Tell You What Your Revenue Is About to Do Before It Does It

My business coach asked me a simple question about my funnel, and I couldn't answer it. Not because I didn't care. Because I'd stopped tracking it. She stopped me right there and told me something I needed to hear: to succeed with this business model, I have to know my numbers every single week, until they're burned in my brain.

Revenue is a lagging number. By the time your bank account tells you something is off, the problem happened weeks or months ago. What actually predicts where your business is headed are your leading numbers, the three or four points in your funnel that move before revenue does. And they look different depending on your business model, so there's no universal list to copy.

In this episode, I walk you through the numbers I tracked during my live launch years versus the four I watch now, give you the simple test that tells you whether a number belongs on your list (follower count fails it every time), and show you the exact numbers to watch whether you run a membership, a course, a coaching offer, or an evergreen funnel.

RESOURCES MENTIONED IN THIS EPISODE:

Multi-six-figure revenue, and the months still feel like a guess? The problem isn't your effort. It's that you don't know which numbers actually predict what your revenue is about to do. My Free Live Training fixes that. Click here to join.

High six figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here.

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Stop Handing Your Next Hire a To-Do List

Lyt når som helst, hvor som helst

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