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Amy Porterfield

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

Online Marketing Made Easy with Amy Porterfield

How Seven-Figure Founders Generate Revenue Without New Leads

There's money sitting inside the business you've already built, and you've stopped seeing it because you're busy chasing the next thing. So I asked a room of seven-figure founders at a recent Milly Club event one question: if you couldn't get a single new lead for the next 90 days, could you still generate revenue? Hands flew up before I finished asking.

One founder realized that trimming her churn by two percentage points was worth an extra $10,000 a month, all from members already paying her. Another ran the math on her funnel and found $100,000 a year sitting in a conversion rate she'd never mapped, with no new traffic.

I'm walking you through five places to look in your own business this week, starting with the buyers who already trust you and pulled out a credit card once. By the end you'll know which numbers to pull up before you spend another dollar getting found.

RESOURCES MENTIONED IN THIS EPISODE:

Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it.

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot.

The Milly ClubMORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

5 Places to Look for Revenue Before Chasing New Leads

How She Built a Team of 150 AI Employees Without Letting Anyone Go

Look at your to-do list right now. How much of what's on it could be done by something that isn't you? My guest this week, Callan Faulkner, has 30 people on her team and 150 AI employees, and she hasn't let a single person go to make room for them.

Callan built The Uncommon Business teaching founders how to hire AI employees, meaning an AI that owns a task or a whole outcome and does it as well as a person would. In three years she's gone from a kitchen-table experiment with ChatGPT to a $19.5 million launch. In this conversation she breaks down exactly how she gets her team to hand the repeatable work to AI and keep only what needs a human, and how you can start doing the same this week.

So much of our worth is tied up in effort, in how long something took and how much we carried alone. AI pokes a hole in that story, and for a lot of women it feels like cheating. Callan's reframe: the hours were never what your buyers paid for. Hand off the grunt work and get back the parts of your business only you can grow.

RESOURCES MENTIONED IN THIS EPISODE:

Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it.

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot.

Callan Faulkner on Instagram

The Uncommon Business

The Big Leap by Gay Hendricks

10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

Happy Pocket Full of Money by David Cameron Gikandi

Dr. Joe Dispenza

Claude

ChatGPTMORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Callan Faulkner: You're Doing Work Your AI Should Be Doing

Revenue Is the Wrong Number to Watch

The Leading Numbers That Tell You What Your Revenue Is About to Do Before It Does It

My business coach asked me a simple question about my funnel, and I couldn't answer it. Not because I didn't care. Because I'd stopped tracking it. She stopped me right there and told me something I needed to hear: to succeed with this business model, I have to know my numbers every single week, until they're burned in my brain.

Revenue is a lagging number. By the time your bank account tells you something is off, the problem happened weeks or months ago. What actually predicts where your business is headed are your leading numbers, the three or four points in your funnel that move before revenue does. And they look different depending on your business model, so there's no universal list to copy.

In this episode, I walk you through the numbers I tracked during my live launch years versus the four I watch now, give you the simple test that tells you whether a number belongs on your list (follower count fails it every time), and show you the exact numbers to watch whether you run a membership, a course, a coaching offer, or an evergreen funnel.

RESOURCES MENTIONED IN THIS EPISODE:

Multi-six-figure revenue, and the months still feel like a guess? The problem isn't your effort. It's that you don't know which numbers actually predict what your revenue is about to do. My Free Live Training fixes that. Click here to join.

High six figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here.

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

3 Numbers You Should Track Every Week

The Stage of Business Almost Nobody Names and the Decision That Moves You Through It

Only 1 in 10 female-owned businesses earning between $250K and $499K ever reach a million, according to the JPMorgan Chase Institute. Not the ones who didn't try hard enough. All of them.

If you're in that range and the effort isn't adding up the way it should, here's what I want you to see: there's a stage between $100K and $500K that almost no one has named. I'm naming it the Quiet Climb. It's the most structurally demanding chapter of building an online business, and because nobody told you it existed, the years of effort that haven't matched your results have probably felt like a personal failure. They're not. They're the signature of the stage.

What creates your next jump isn't more work. It's alignment between what you're doing and who you and your buyer have become. Getting there is harder than working harder. It means stopping long enough to look honestly at the business you've built.

I close with six exercises you can run this week, including the one question to ask your best client that tells you more than any survey could.

RESOURCES MENTIONED IN THIS EPISODE:

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making multiple six figures or annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My Free Live Training fixes that. Click here to join.

High six figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here. 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Why Six-Figure Founders Stall Before Seven

The tell-all you've been waiting for, straight from the man behind the stories

After years of being the guy you only hear about, Hobie is finally in the studio, and his first order of business is telling on Amy. This is a no-strategy, no-homework hang that's just for fun.

You'll get the story behind the wedding-ring tattoo he got before they were even married, plus the most ridiculous thing Amy's ever made him do for content. There's also a newlywed game that proves they still crack each other up after 18 years. It's a peek behind the curtain at the real Amy and Hobie, dorky karaoke picks and all.

If you've been with the show for a while, you've earned this one. Meet the real Hobie Porterfield.

RESOURCES MENTIONED IN THIS EPISODE:

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My Free Live Training fixes that. Click here to join.

High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Click here to apply.MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Hobie Porterfield: What It's Like Being Married to Amy

What Every Founder Gets Wrong About Growing a Personal Brand

Nobody got rich from multiple streams of income. They got rich from one amazing stream, and then they diversified. Bezos had Amazon. Sara Blakely had Spanx. Yet the advice you keep hearing is to build seven of everything, and it's keeping you smaller, not bigger.

My guest Rory Vaden, New York Times bestselling author and co-founder of Brand Builders Group, explains why every new revenue stream isn't just more money, it's eight more jobs you have to fill. 

In this episode you'll learn what your brand actually is (it's not your logo or your colors), the one-word question that clarifies your entire business, and why the reason you feel busy but stuck has a name: priority dilution. If you've been adding offers and wondering why nothing's gaining traction, this conversation will change how you decide what to say yes to.

RESOURCES MENTIONED IN THIS EPISODE:

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. Find the blind spot that's keeping your revenue stuck. My Free Live Training is built for six-figure female founders who are ready to fix it. Click here to join. 

High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here. 

Take the Stairs by Rory Vaden

Free Brand Strategy Call with Rory's Team

Rory Vaden on Instagram

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Rory Vaden: Nobody Got Rich with Multiple Income Streams.

What 23 Multimillionaire Founders Have in Common

The women doing eight and nine figures? They started exactly where you are.

I just spent a weekend with 23 of them and came home with three things I've been too polite to say. 

If you've been putting in the hours and the results still don't reflect it, at least one of these three is going to explain why.

RESOURCES MENTIONED IN THIS EPISODE:

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My Free Live Training fixes that. Click here to join.

High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here. 

Leanne Lopez Mosley on Instagram

Leanne Lopez Mosley's websiteMORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Tough Love Every Six Figure Founder Needs

The Systems Behind a $2.2M Maternity Leave

Natalie Ellis took three months completely offline after her second daughter was born. No Slack, no email, no podcast. Her team did $2.2 million in revenue during that window with zero ad spend.

Natalie is the founder and CEO of BossBabe, she's crossed $40 million in lifetime revenue on under $3 million in total ad spend, and her brand-new book The Freedom-Based Business Method is out now.

In this conversation, Natalie walks me through the exact systems she built so her business could run on its own. She also gets honest about the moment she realized her million-dollar business had quietly become a job she couldn't quit. We dig into the alignment audit she has every founder run before touching a funnel, the "one number" that makes revenue predictable, and why she's never been willing to burn out her audience for a sales spike.

Natalie pulls back the curtain on all of it, including the Walmart licensing deal she rarely talks about and the exact rhythm her team runs when she's nowhere near her laptop.

RESOURCES MENTIONED IN THIS EPISODE:

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to join.

High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here. 

The Freedom-Based Business Method by Natalie Ellis

BossBabe

Natalie Ellis on Instagram

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Hitting a million doesn't mean the business is built — Natalie made her first million with one $29 membership and a single webinar funnel, then made the mistake most successful founders make. She stopped doubling down on what was working and chased new offers and channels instead. Crossing a revenue milestone is the signal to deepen what's working, not the permission to take your attention off it.

2️⃣ Predictable revenue starts with knowing your one number — Every business has one metric that drives the rest. Webinar sign-ups, sales calls booked, email opt-ins. Once you know yours and build your daily activities around it, revenue stops spiking and lulling. Most founders are running 40 things at once and tracking none, which is why their months look so different from each other.

3️⃣ Your audience's trust is the asset, and you can't get it back once you burn it — Natalie has crossed $40 million in revenue on under $3 million in ad spend because she's protected that trust at every turn. She's said no to sponsorships and promo pushes that would've spiked short-term cash. Founders who treat their audience like a one-time spike machine end up rebuilding their list every year and wondering why nothing converts.MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Natalie Ellis: How to Build a Business That Runs Without You

The Real Reason More Offers Means Less Revenue

92% of the people I thought I was preparing for my signature offer never bought it.

For years, I sold List Builders Society as the on-ramp into Digital Course Academy. Only 8% of them made it there. The program I'd built specifically to bridge my buyers into my biggest offer was actually a dead end for the other 92%.

You may have a version of this in your business right now. The course came first. The membership came later. The coaching program came in when your most committed buyers wanted more access to you. Every decision was right when you made it, and now they're all on the menu at once, quietly competing for the same buyer.

In this episode, I'm walking you through the three signs your offers are working against each other, the four-question audit that shows you your entire offer ecosystem in under an hour, and the one repositioning move that brings every program in your business back into a clear path your customer can follow.

RESOURCES MENTIONED IN THIS EPISODE:

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to join.

High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here. 

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Offers Built One at a Time Will Quietly Compete With Each Other — Most six- and seven-figure businesses weren't designed. They were stacked. When you can hear yourself describing two of your offers in nearly identical language with slightly different price tags, you've found a competition point. A buyer staring at two doors to the same room walks away with neither.

2️⃣ A Healthy Bridge Offer Converts at Least 20% Forward — Pull the conversion rate from your entry-level offer into your bigger program. Twenty percent or higher means the bridge is working. Anything under that is telling you the gap lives in the path between them.

3️⃣ Your Signature Offer Gets 80% of Your Focus — Your signature is the one program you'd keep if you could only keep one. From the moment you name it, every other offer answers one question: does it bring people in or give them somewhere to go after? If it can't do either, retire it.MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Stop Your Offers From Competing With Each Other

Why Earning More Hasn't Made You Feel Safer

You've hit the income you used to dream about and money still keeps you up at night. Tori Dunlap has helped over 5 million women figure out why, and it has almost nothing to do with math.

She's the founder of Her First $100K, host of the Financial Feminist podcast, and a New York Times bestselling author. In this conversation, she names the money story you absorbed by age seven that's still running your decisions, the guilt ambitious women feel about wanting more, and the line that stopped me cold: women who avoid building wealth stay controllable.

If you've been avoiding your profit margin or telling yourself you're "just not good with numbers," you need to hear this one.

RESOURCES MENTIONED IN THIS EPISODE:

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you’re a female founder and your coaching, course, or membership business is making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see.

My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them.

Her First $100K Free Money Personality Quiz

Financial Feminist by Tori Dunlap

Financial Feminist Podcast

Her First $100K

Tori's Recommended Credit Cards

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Your Money Fear Was Cemented by Age 7 — The guilt around wanting more, the urge to look away from your numbers, the feeling that wealth is for other women, all of it is inherited story and social conditioning. Once you can name what you're carrying, you can stop letting it drive your pricing, your launches, and your willingness to charge what you're worth.

2️⃣ It's Not Money That's Stressing You Out. It's Not Knowing. — Tori compares it to driving with no gas gauge. The anxiety isn't because money is hard. It's because you have no idea what's actually happening with it. Look at the numbers, build simple systems, and the constant low-grade dread starts to dissolve.

3️⃣ Women Who Avoid Wealth Stay Controllable — When you don't have money, you can't leave the bad client, the toxic situation, the room that doesn't respect you. Money is the ability to exercise your self-worth. That's the difference between "comfortable" and free.

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

3 Numbers You Should Track Every Week

Lyt når som helst, hvor som helst

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