#148: 3 Tips to Fix Your Facebook Ad Targeting

Facebook ad targeting is the trickiest thing! I hear this in my private groups everyday. There are so many targeting combinations available for you on Facebook, it’s hard to know where to start to get out of the weeds. I’m walking you through it all with the help of my go-to Facebook ads expert, Rick Mulready. By the end you will be able to answer:

Am I sure the problem is my targeting?

What’s new that I’m not yet doing?

Are my targeting groups set up correctly?

Facebook ads are changing constantly, and by changing they are evolving — think about how much Facebook Live has grown in the last year and then consider all the ways that retargeting might be possible in those avenues… If you’re feeling confused, you’re in the right place. Rick and I are breaking it all down for you. We are going to walk you through 3 ways to fix your Facebook ad targeting—and the first way will surprise you. We are going in deep on ad copy, relevance scores, new audiences to retarget, and of course the basics. Rick and I break down how you can leverage many different custom audiences and groups. You will be confident about where you should be putting your time and energy after you listen. We even walk you through how to set yourself up to tackle your changes one step at a time so you can understand what’s working and what’s not working. By the end you’ll know exactly how to apply these 3 tips to work for you. Start listening here! Once you’ve heard this episode, click back to this page. The images below will be helpful to get a snapshot of the new-ish Facebook Page engagement targeting. It’s a cool feature you will likely want to check out once you get the details here.