Seth Godin on AI, Branding, and Attention

Seth Godin is a bestselling author of “Purple Cow” and “This Is Strategy: Make Better Plans”. Godin is a member of the Marketing Hall of Fame and the Coordinator of The Carbon Almanac. Godin joined chief Rule Breaker David Gardner joined TMF CIO Andy Cross to discuss:

- If AI has a branding problem.

- How the needs for status and affiliation drive human behavior.

- Alphabet’s strategy problem.

Companies mentioned: NKE, H, GOOG, GOOGL

Hosts: David Gardner, Andy Cross

Guest: Seth Godin

Engineer: Dan Boyd

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