In today’s episode, Shawn O’Malley (@Shawn_OMalley_) breaks down the energy drink company Monster Beverage, which you may be surprised to learn has been one of the best-performing stocks of the last few decades. You’ll learn about how Monster got its start almost one hundred years ago and how it took on a new identity in the early 2000s, how Monster Energy changed the beverage market, why Monster’s stock has done so incredibly well, how Monster is fending off the competition and its plan for continuing to compound excellent returns, why Monster’s relationship with Coca-Cola is such a strategic advantage, how to think about valuing Monster Beverage, plus so much more!

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IN THIS EPISODE, YOU’LL LEARN 00:00 - Intro 02:22 - How Monster Beverage got its start almost a century ago 04:49 - How a single product completely changed Monster Beverage’s trajectory as a company 06:30 - Why Monster has delivered such exceptional returns 08:34 - Why Coca-Cola invested in Monster and how that partnership is still helping Monster to this day 10:08 - What the energy drink market looks like today and how competition threatens Monster 20:53 - What investors can learn from doing a case study on Monster 23:53 - Which challenges could weigh on Monster the most going forward 30:09 - Whether Shawn thinks the stock offers good value And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

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Monster’s latest annual 10k filing.

Monster Energy’s website.

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