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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time. 

We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to brand marketers, in the most entertaining way possible. 

You’ll hear from a wide range of voices—past guests include Steven Bartlett (The Diary of a CEO), T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio and creator media, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

Media Roundtable

For more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable, we’re announcing some of our latest findings.

Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP -Strategy, Oxford Road) welcome Pete Birsinger (CEO & Founder, Podscribe) to discuss the problem with downloads, AMP’s internal tug-of-war, and the new standard metrics that could help grow the industry.

“ This type of evolution should put podcasting on a better footing to compete with other media channels for an enormous part of advertising dollars.”

Pete Birsinger (CEO & Founder, Podscribe)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)

If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you covered.

Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) welcome Dan Misener (co-founder, Bumper) to talk about the Bumper Score, a major new step toward shrinking the gap between a podcast’s reported listenership and its actual audience. It’s no secret we’re big advocates for better podcast measurement (check out today’s Forbes story, written by Frank Racioppi, about our work on the AMP Accords). The Bumper Score, like AMP, is aimed at helping the industry unlock its next billions through better data.

Join our panel of experts as they discuss how better information can not only lead to better measurement, but can also help prevent billions of dollars from being left on the sidelines.

“ There is a gigantic gap between what buyers are paying for and what sellers are actually delivering.”

Dan Misener (co-founder, Bumper)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast’s Next $1B Starts with Better Data - Dan Misener Unveils the Bumper Score

For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work?

Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road) and long-time strategy consigliere Giles Martin (EVP, Strategy, Oxford Road) are excited to unveil AMP, the Alliance for Measurement in Podcasting. The unprecedented effort, which features a cross-section of industry leaders, aims to answer podcasting’s big three questions and, in doing so, create a new blueprint for creators, advertisers, and platforms.

“ We know that the lack of consistency in what we're talking about, and in the things we're measuring, is costing everyone money.”

 – Dan Granger (CEO & Founder, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Introducing AMP: What's a Podcast, What's an Impression, and Did the Ad Work?

The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. 

There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably. 

On this week’s episode of Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) hosts Emmy-nominated digital culture expert Shira Lazar (Founder, What's Trending and Creators 4 Mental Health), who is at the heart of the effort to help creators.

Join us as Shira and Dan talk: Fair Labor, Mental Health, and The Creator Bill of Rights.

“ In the trenches of [the Creator Economy], there's a lack of infrastructure and support, and that is wild to me considering the maturation of this industry and how quickly it's evolving.

 -Shira Lazar (Founder, What's Trending and Creators 4 Mental Health)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mental Health, a Bill of Rights, Fair Labor: How Shira Lazar is Helping to Organize the Creator Economy

How do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum.

That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: "Rahul Sabnis: Guaranteed Human."

Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes bona fide creative master Rahul Sabnis (President & Chief Creative Officer, iHeartMedia) for a WIDE-ranging conversation spanning: Picking a Side, Creativity for All, The Memory Test, and more. There’s even an Audiolytics breakdown of ads from Mint Mobile, Aura Frames, Toyota, and Amazon Prime. Let’s dig in…

“A voice in the dark when you feel alone.”

 -The purpose of radio, according to Rahul Sabnis (President & Chief Creative Officer, iHeartMedia)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S4E02: Guaranteed Human with Rahul Sabnis on AI, Trust & the Future of Audio

Who should you trust your ad money with? Easy. Who your listeners trust.

This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) welcomes back Emmy, Murrow, and Webby Award-winning journalist Mosheh Oinounou (Founder & Host, Mo News).

Mo shares the story of how he transformed his legacy news career into being a trusted independent creator with an audience +1M strong. Even better, he does it all with integrity, not outrage. In a shifting news landscape, marketers need to find mo’ creators like Mo.

Join us as they talk: Leaving a Legacy, In Mo We Trust, and Journalistic FOMO.

"[Brands] shouldn’t just be cutting checks to the organizations, podcasts, or creators that just have the largest number of views. They should be rewarding people who are actually contributing to responsible information and dialogue, and frankly, trying to preserve and maybe improve our democracy."

 -Mosheh Oinounou (Founder & Host, Mo News)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mosheh Oinounou’s Best Move: Leaving Legacy Media to Restore Trust in News

The way to thrive in an AI future? Be authentically human.

This week on The Media Roundtable you have a VIP ticket to SXSW 2026 for iHeart x Oxford Road’s Luncheon with a podcasting powerhouse who consistently sees over the horizon.

Dan Granger (CEO & Founder, Oxford Road) chatted with Jason Calacanis (Angel investor & Host, This Week in Startups), to break down the current state of podcasting and what’s next. What they agree on? AI can’t outperform human connection.

The team takes on: Conversations over Impressions, Remember the Trough, The George Lucas Alley-Oop, and more. Let’s dig in.

“ In a world of unlimited impressions, what matters? It's that authenticity and aligning yourself with the conversations that matter.”

 -Jason Calacanis (Angel investor & Host, This Week in Startups)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Authenticity Tops AI: Predicting Podcasting’s Future with Jason Calacanis

Can you lean into AI advancements without losing human connection? Find out on a new Media Roundtable.

At SXSW, Will Pearson (President, iHeartPodcasts) hosted “The Guaranteed Human In An Artificial World.” Will took the stage with some of the sharpest thinkers in podcasting: Brendan Monaghan (CEO, Libsyn), Gladwell Mwangi (Paid Media Enablement Lead, Whole Foods Market), and Richard Case (VP, Growth Marketing, GoodRX).

Join us as they cover: The Guaranteed Human, Finding your Center, AI-Augmented, and more. Let’s dig in.

" We want to create AI-augmented creators, not AI-generated creators.”

 -Brendan Monaghan (CEO, Libsyn)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Guaranteed Human In An Artificial World: How Leaders from Whole Foods, and GoodRX, Libsyn, and iHeartPodcasts Collaborate with AI

Creators may think they have an idea where AI is heading, but now they’re faced with a critical decision: when do they lean in and when to run in the opposite direction. With constant changes and new reports of “AI brain fry,” it’s hard to get an accurate picture: does AI help creators or harm them? Is there a world in which there is a happy medium?

This week’s Media Roundtable: Special Edition comes straight from the iHeart x Oxford Road Luncheon at SXSW 2026, "Less Noise, More Life: The Science of Thriving in an Artificial World." Featuring Dan Granger (CEO & Founder, Oxford Road) as he hosts podcasting powerhouses Tim Ferriss (entrepreneur & host,The Tim Ferriss Show) and Dr. Laurie Santos (Psychologist, & host, The Happiness Lab) for an existential examination of AI. 

The panel breaks down when and how to use AI, and tackles the all-important question, “What the hell is going on?” Join them as they talk: Listener Loyalty, Screen Fatigue, and AI Pros and Cons.

“The people who are going to convert the best right now would not consider themselves creators. They do not have extremely large audiences, but they have people who really, really trust them.”

 -Tim Ferriss (entrepreneur, host of The Tim Ferriss Show)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Less Noise, More Life: The Science of Thriving in an Artificial World

What do an ecommerce giant, an online therapy platform, and a shipping powerhouse all have in common?. They all have the same secret weapon when it comes to podcast performance, and they’re spilling it on the new Media Roundtable: Special Edition.

This week, we’re going back to Podcast Movement Evolutions at SXSW, where Miranda Romano (SVP, Media, Oxford Road) moderated a performance-unlocking panel, “The Power of Independence: Why Brands Are Betting on Independent Creators.” Sharing their indie wisdom was an all-star panel of brand leaders:

Brynn Greenelsh • (Audio Marketing, 
Auctane • –
Stamps.com • & 
ShipStation • ) 
Jessica Williams • (Global Brand Marketing & Partnerships, 
Shopify • )
Brittany Clevenger • (Senior Director of Growth Marketing, 
BetterHelp • )

Join us as they cover: Becoming a Household Name, Unmatched Access, Ask An Expert, and more. Let’s dig in.

" Get on the small shows, and it'll be so worth it."

 -Brittany Clevenger (Sr. Dir. of Growth Marketing, BetterHelp)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)

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