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PodcastOne

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. 

We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible. 

You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

Media Roundtable

“Anybody that tries to change what the audience wants is crazy.”

- Dan Granger (CEO, Oxford Road & Veritone One)

The Media Roundtable is back! This week we’re taking a look back at the biggest trends that shaped audio in 2024. It’s an epic recap of a huge year for our industry.

Dan Granger (CEO, Oxford Road & Veritone One) hosts:

James Ingrassia - EVP, Client Service, Oxford Road

Stew Redwine - VP Creative Services, Oxford Road

Miranda Romano - SVP, Media, Oxford Road

Neal Lucey - EVP, Strategy & Product, Oxford Road

Conor Doyle - President, Veritone One

The team is talking: the Podcast Election, Big Money Deals, the Rise of Video, and so much more. Let’s dive in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A Look Back at 2024 - AI, Video’s Rise, the Podcast Election & More

The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned…

Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio prognosticators:

Steven Goldstein (Founder & CEO, Amplifi Media)

Tom Webster (Partner, Sounds Profitable)

Peter Birsinger (CEO & Founder, Podscribe)

“ If this is an existential threat for open RSS, it's going to be because the podcast clients innovated for creators, but did not innovate enough for the user and the user experience. And that's what YouTube is nailing.”

- Tom Webster (Partner, Sounds Profitable)

The team is talking: Spotify’s YouTube Envy, Revenue Predictions, The Future of Attribution, and more. Let’s jump in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A Look Forward to 2025 - Trends That Will Shape Audio

The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break down takeaways of $400m in audio spend over 30 years.

“ Audio investment is driving almost 20 percent of clients’ branded search traffic.”

Giles Martin (EVP of Strategy & Insights, Oxford Road)

Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More. For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth and tune into the full episode. Let’s dive in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Sound of Growth: How Audio Fuels Branded Search

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding."

Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today’s top audio spenders.

“Audio Branding uses rhythm and energy and density of sound and instrumentation. And it seeks to let people understand your brand better, remember it better, and attend to it–pay more attention to it–and it's very successful in doing all of those things.”

Colleen Fahey, (US Managing Director, Sixième Son).

We’re talkin’ Train Sounds, Going Beyond Jingles, and Confused Branding. Let’s jump in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S2E11 - The Authors of Audio Branding

The Media Roundtable is back! This week, we’ve got a two-part episode for your listening pleasure.

First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, “The Untold Story of the Podcast Election,” where we show how the power of audio, especially audience engagement and riskier content, helped shape the outcome of the presidential election.

“ Good-natured political debate, I think, is actually–in a way–coming back.”

Ben Shapiro, (Co-founder of The Daily Wire, Host of The Ben Shapiro Show).

Next up, Dan Granger (CEO, Oxford Road & Veritone One) hosts Ben Shapiro, (Co-founder & Editor Emeritus of The Daily Wire, and Host of The Ben Shapiro Show, (the largest conservative podcast and radio show in the nation). Together, they’re talking; open media ecosystems, brand safety and civility, consolidated media ownership, and so much more. These topics couldn’t possibly matter more right now–as echoed in President Biden’s farewell address to the nation. Let’s jump in.

Download "The Untold Story of the Podcast Election" here: https://oxfordroad.com/podcastelection

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Open Debate: Ben Shapiro Talks Civility in Podcasting

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - "A.I. Loves Everybody".

Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown). The trio showcases a live demo of SPECai, a tool built to streamline audio ad creation. It generates scripts, selects music, and produces mixed spots–all in real time.

“ It's vital to me that we use AI to create better products, better audio, and hopefully get more people engaged both in podcasting and in radio with the power of audio.”

Dave "Chachi" Denes, (President, Benztown and host of Chachi Loves Everybody)

We’re talking: Bridging the Imagination Gap, The Second Best Answer, Dull Ads, and more. Let’s jump in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S2E12 - A.I. Loves Everybody

The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July’s 2nd Annual CAO Summit.

Dan Granger (CEO, Oxford Road & Veritone One) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh off the Boat) and host of How Did This Get Made (back-to-back Ambie winner for Best Comedy Podcast), courtesy of SiriusXM.

“The benefit with podcasting is you have this very symbiotic relationship with the ads and the host… so you actually look forward to the ads as a piece of content in the episode.”

Paul Scheer (Host, How Did This Get Made)
Together they talked long-time fan bases, restrictive ad copy, and how the comedy genre isn’t what you think it is. Let’s dig in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Funny Business with Paul Scheer

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All"

“ It's a group project where they each got a different part of the business, and they all try to jam it all together at the end, but none of it works together.”
Adam McNeil (SVP of Client Services, Adopter Media)
Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy. Joined by Amelia Coomber (CMO, Podscribe), Adam McNeil (SVP of Client Services, Adopter Media), Paul Riismandel (President, Signal Hill Insights), and Arielle Nissenblatt (Founder of Earbuds Podcast Collective and podcasting advocate), these ad Avengers dive deep into a slew of Amazon audio ads and they don’t pull any punches. Let’s jump in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S2E13 - One Amazon to Rule Them All

The Media Roundtable Industry Edition is back! This week, we’re rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry.

James Ingrassia, (EVP of Client Service, Oxford Road & Veritone One) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spencer Semonson (Media Supervisor), and Kyle Jelinek, (VP of Client Services).

“If you're a marketer, what you're trying to do is evoke a memory, you're evoking an emotion. And music is one of the most effective ways to do that.”

Neal Lucey (EVP of Strategy & Product, Oxford Road)
The team is talking: Fox’s Podcast Deal, YouTube’s Year of Discovery, Netflix’s interest in podcasts, and more. Let’s dig in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Betting on Podcasts – Fox, Netflix, and YouTube Want a Piece of Podcasting’s Power

The world’s only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding."

Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through conversations with a veritable who’s who of the audio world. They talked to everyone, from the inventors of beloved audio logos to audio alchemists helping shape the sonic strategies of blue-chip brands around the world, including:

Joel Beckerman (CEO, Made Music Studio)

Chelsea Campbell (Group Creative Director, SiriusXM)

Lisa DeStefano (Former VP, The Home Depot)

Colleen Fahey (US Managing Director, Sixième Son)

Steve Keller (Sonic Strategy Director,SiriusXM)

Jim Reekes (Architect of Apple's startup sound, VP Product Management & Marketing, Argon Systems)

Joe Sauer (Consumer Behavior Researcher)

Roger Sho Gehrmann (VP, Songtradr)

Dallas Taylor (Host of Twenty Thousand Hertz podcast)

Walter Werzowa (Creator of Intel's iconic five-note sequence)

“ Sonic Branding is simply the expanded answer to the question, ‘Can they recognize your brand with their eyes closed?’ Let's say it's yes, then Sonic Branding expounds on that yes.”

Stew Redwine (VP, Creative Services, Oxford Road)

We’re talking Ancient Origins, Sonic Storytime, and Sonic Branding’s ROI. Let’s tune in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S2E14 - The State of Sonic Branding

“If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in conversion rate.”
Pete Birsinger, CEO & Founder, Podscribe

For every podcast ad you’ve bought, there’s a hidden variable that swings performance in double-digit percentages. It’s time to talk about that.
This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry-first case study on ad loads and performance answers a question that every CAO wants to know:

“What’s the right amount of ads for a podcast?”

Giles Martin (EVP, Strategy & Insights, Oxford Road) joins Pete Birsinger (CEO & Founder, Podscribe) onstage at our CAO Summit to present the PodLoad Report. Oxford Road partners with Podscribe to analyze 1.7 Billion podcast impressions across 1800+ shows, tying ad loads to real performance for 159 brands.

For insights that’ll change the way you buy podcast ads, check out the full episode and dive into the PodLoad Report by clicking below.

https://oxfordroad.com/the-danger-of-rising-podload

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value

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