Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing

Few relationships can change a company’s fortune like finding the right creator to partner with. So, what’s the secret to making the most of creator partnerships that deliver results? Find out in this week’s installment of The Media Roundtable.

At this year’s CAO Summit, Conor Doyle (President, Oxford Road) moderated a superstar panel discussing how to make the most of creator partnerships, even when you don’t have all the data. Taking the stage with him was an all-star team of industry veterans:

Caitlin Bricker • , (Sr. Manager, Influencer Marketing, DraftKings • ) Gavin Carr • , (Head of Podcast & Emerging Media, Morgan & Morgan • ) Mandy McDonald • , (VP, Partnerships & Affiliates, AG1 • ) Morgan Melvan • , (Sr. Manager, Offline Marketing, Ro • )

Together, the panel talked about how buyers need to be great sellers; the best ways to help creators crawl, walk, and run; and why briefs can still be valuable. Let’s dig in.

“The audience is so loyal to those creators that they will write in [the reviews]: ‘Oh, I saw this on this YouTube channel, [and] had to give it a shot. He’s been talking about it for months.’”

-Mandy McDonald, (VP, Partnerships & Affiliates, AG1)

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