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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. 

We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible. 

You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

Media Roundtable

This week on the Media Roundtable, we’re taking you inside Podcast Movement 2025, where the industry gathered in Dallas just as breaking news hit the scene: Sounds Profitable has merged with Podcast Movement.

On this episode, host Dan Granger (CEO, Oxford Road) recaps the event with team members Courtney O’Connor, Julia Palermo, and James Ingrassia—plus a special guest appearance from Bryan Barletta, the founder of Sounds Profitable and newly named President of Podcast Movement. Together, they unpack what the merger means for creators, advertisers, and the future of industry events–and everything else they took away from this year’s Podcast Movement.

Bryan shares how he plans to evolve the conferences, balance creator and advertiser needs, and bring new focus to content and measurement. The team reflects on hot topics and perennial trends from the week: rising podcast consumption, the video surge, programmatic momentum, and frequency as the new buzzword. These topics are not going away–so get the scoop from those with boots on the ground.

““The [podcasting] space changes every two years. It feels like a brand new industry.”

—Bryan Barletta, founder of Sounds Profitable and President of Podcast Movement

The recap covers: the Sounds Profitable + Podcast Movement deal, why the flagship event is moving to New York, for good; what advertisers should expect next year; and our team’s takes on the evolving conversations on video, attribution, and programmatic.

Let’s get into it.

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Podcast Movement 2025 and Beyond: Bryan Barletta Tells Our Team What Comes Next

This week on the Media Roundtable, we’re bringing you the inside story from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question: Where do we go from here?

This episode is a recording of Dan Granger’s keynote presentation of Oxford Road’s annual State of Audio Advertising report, which gave attendees the answer.

The free report is now available too–download it now for the full experience at oxfordroad.com/soaa25.

In his address, Dan touches the industry’s most pressing topics—attribution, fragmentation, and the rise of video—and calls for marketers to mobilize around standards that unlock growth. He introduces new data from Oxford Road’s “What Brands Want” survey, challenges assumptions about channel spend versus consumption, and gives Chief Audio Officers in attendance a road map for the year ahead.

“When we define the medium, we can align on metrics. And when we align on metrics, we can unlock scale.”

—Dan Granger, CEO of Oxford Road

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The State of Audio Advertising 2025: Finding Our Frequency at the CAO Summit

This week on the Media Roundtable, we’re giving you a front-row seat to the 2025 Chief Audio Officer Summit for a case study breakthrough that could change the way podcast advertisers think about YouTube—or at least how they measure it–forever.

Led by our own Giles Martin (EVP, Strategy & Insights, Oxford Road), this session marks an industry first: using passive panel data to measure the true impact of podcast simulcasts on YouTube. The pilot study, developed in partnership with Keith Friedenberg of Media IDentity Graph (MIDG), measures what marketers have only guessed at—and proves YouTube podcast ads can deliver statistically significant lift.

This episode is a companion to our groundbreaking white paper, Inside the Walled Garden: Breaking New Ground on YouTube Podcast Measurement, available NOW for free download: https://oxfordroad.com/simulcast.

The team is talking: Cracking the Simulcast Code, What YouTube Viewers Really Look Like, The Lift That Bucks the Trend, and more.

"To our knowledge, this is the first time YouTube podcast impressions have been specifically measured—and we’ve been able to put a number on what they contribute to a client’s business."

—Giles Martin

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Our Industry-First Breakthrough on YouTube Podcast Attribution (CAO Summit Exclusive)

This week’s archival pull from What’s a Podcast? The Extended Interviews features one of the voices that helped build the podcast industry as we know it: Guy Raz.

Dan Granger (CEO, Oxford Road) sits down with the creator of How I Built This to talk about how we built this—i.e. how podcasting went from media exile to mainstream power player—and what’s worth protecting as the lines between audio, video, and algorithm blur.

“[As a listener], you’re giving me your time—and your time is more valuable than money.”

—Guy Raz

The team is talking: The Podcast Intimacy Advantage, Video as an Add-On, Goodbye to Gatekeepers, and more. 

Let’s dive in.

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How We Built This: Guy Raz on Intimacy, Independence, and What's Worth Preserving in Podcasting

"The best of everything you can really ask for." 

This special edition of Media Roundtable offers a front-row seat to our third annual CAO Summit, held at the stunning Terranea Resort. Hosted by Giles Martin (EVP, Strategy, Oxford Road) and featuring guests Alia Smith (Associate Manager, Acquisition, Boll & Branch), Megan Smith (Director of Media Strategy, Tecovas), and Oxford Road’s own James Ingrassia (EVP, Client Services), the episode captured the insights, inspiration, community—and gorgeous sunsets—that defined this year’s event.

The team is talking: Hosts Know Their Audience Best, Industry-First Simulcast Measurement, Breakout Sessions FTW, and more. Let’s jump in.

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Sunset Vibes and Strategy Deep Dives: Highlights from the Third Annual CAO Summit

CAOs, always remember: being exclusive isn’t all it’s cracked up to be when open distribution is a growth strategy.

This week on the Media Roundtable: Special Edition, Dan Granger (CEO and Founder, Oxford Road) welcomes Christiana Brenton, Co-Founder of FlightStory Studio & CRO of FlightStory, the media company behind Diary of a CEO (the fastest-growing podcast brand in the world!). This episode is sponsored by our friends at Libsyn.

The team is talking: Decentralized Growth, Measurement Headaches, and Why Humility Wins. Let’s jump in…

“We want to be everywhere, all the time—and never reliant on one singular platform.”

 —Christiana Brenton (Co-Founder & CRO, FlightStory)

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Test Everything: FlightStory's Christiana Brenton on Building The World's Fastest-Growing Podcast

This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums. 

At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). Now he navigates uncharted media waters with his show The Media Odyssey. He’s a perfect guide for this podcast voyage. 

The team is talking: In Creators We Trust, Podcasting’s New Identity, Audience Connection, and more. Let’s dig in.

“[Podcasting] was the first form of the creator economy.”

Evan Shapiro (renowned Media Universe Cartographer) 

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Podcast to Primetime: How Evan Shapiro Turned Audio into TV and What’s Next

Kill the word podcast? Our guest votes yes.

This week on “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts AJ Feliciano (former GM of The Roost Network) for a deep dive on how The Roost became the in-house “media company of tomorrow.”

AJ is all-in on 360 content. He even built a flywheel for how podcasts can pivot into video so they can “pump [distribution platforms] with all types of content.” Oh. And in the podcast vs. simulcast debate? He’s 11/10 “simulcast.” 

Dan and AJ are also talking: Be a Mini-Disney, Everything Everywhere All at Once, Find What Clicks, and more. Let’s get into it.

“Simulcast doesn't put itself in a box necessarily. When I'm talking to creators or fans and I say the word ‘simulcast,’ they see it’s in multiple places. It just sort of clicks immediately without having to explain it.”

– AJ Feliciano (former GM of The Roost Network)

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"Kill the Word 'Podcast'": The Roost's AJ Feliciano on How Video Blew Up the Medium in Every Sense

This week on the Media Roundtable, Dan Granger (CEO, Oxford Road & Veritone One) hosts Steve Pratt (Founder, The Creativity Business, author of Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve’s article on Joe Rogan’s podcast status.

Why? Because a podcast is still the best place for an open exchange of ideas–even ideas about what is and isn’t a podcast. Plus, the cement’s still wet on our new podcast definition, so it’s time for a gut check. 

Dan and Steve also cover Picking a Platform, Earning Attention, and more. This week's episode is sponsored by The Daily Wire.

“Consumers hold all the power. They can bypass anything they don't want. So the opportunity for most marketers that isn't being taken advantage of is: make something that people want.”

- Steve Pratt (Founder, The Creativity Business)

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Joe Rogan Isn't a Podcast: Steve Pratt Puts Podcasting's Definition to the Test

Reminder: Shows don’t need a million downloads to make an impact.

This week, in a podcast studio, somewhere on the final frontier, Dan Granger (CEO, Oxford Road & Veritone One) and John McDermott (Co-Founder, Caloroga Shark Media) boldly go where nobody’s gone before, to discuss how there’s plenty of room in podcasting for celebrities AND friends to talk Star Trek and beyond. This episode of “What’s a Podcast? - The Extended Interviews” is sponsored by Claritas.

“I'm not the anti-video guy. I just want to stick up for, hey, there's nothing wrong with heading down to the basement and talking about Star Trek with your friends.” 

John McDermott • (Co-Founder, 
Caloroga Shark Media • )

The team is talking: Jimmy Buffett’s Business Model, YouTube’s Numbers Game, Podcast Peer Pressure, and more. Let’s voyage in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Star Trek in the Basement: Why Podcasting Still Needs its Indie Creators with John McDermott

Welcome to the Media Roundtable, Industry Edition! In this episode, we're recapping the highlights from the IAB Podcast Upfronts conference.

Our fearless host is once again Oxford Road’s very own Jennifer Laine, along with fellow Oxford Roadies and Upfront Attendees Steven Abraham, Spencer Semonson, Kristen Duenas and special guest, Director of Digital Audio & Video for the IAB, Matt Shapo, taking a well-deserved victory lap from the event. 

Missed the Upfronts? We’re giving you a front-row seat to trends and your new favorite show so you can like it before it’s cool (Spoiler Alert: It’s probably NPR’s Body Electric).

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Media Roundtable’s 2023 IAB Upfronts Recap with Director of Digital Audio & Video for the IAB, Matt Shapo

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