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Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars. 

We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.

Media Roundtable

“Anybody that tries to change what the audience wants is crazy.”

- Dan Granger (CEO, Oxford Road & Veritone One)

The Media Roundtable is back! This week we’re taking a look back at the biggest trends that shaped audio in 2024. It’s an epic recap of a huge year for our industry.

Dan Granger (CEO, Oxford Road & Veritone One) hosts:

James Ingrassia - EVP, Client Service, Oxford Road

Stew Redwine - VP Creative Services, Oxford Road

Miranda Romano - SVP, Media, Oxford Road

Neal Lucey - EVP, Strategy & Product, Oxford Road

Conor Doyle - President, Veritone One

The team is talking: the Podcast Election, Big Money Deals, the Rise of Video, and so much more. Let’s dive in.

A Look Back at 2024 - AI, Video’s Rise, the Podcast Election & More

The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned…

Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio prognosticators:

Steven Goldstein (Founder & CEO, Amplifi Media)

Tom Webster (Partner, Sounds Profitable)

Peter Birsinger (CEO & Founder, Podscribe)

“ If this is an existential threat for open RSS, it's going to be because the podcast clients innovated for creators, but did not innovate enough for the user and the user experience. And that's what YouTube is nailing.”

- Tom Webster (Partner, Sounds Profitable)

The team is talking: Spotify’s YouTube Envy, Revenue Predictions, The Future of Attribution, and more. Let’s jump in.

A Look Forward to 2025 - Trends That Will Shape Audio

The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break down takeaways of $400m in audio spend over 30 years.

“ Audio investment is driving almost 20 percent of clients’ branded search traffic.”

Giles Martin (EVP of Strategy & Insights, Oxford Road)

Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More. For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth and tune into the full episode. Let’s dive in.

The Sound of Growth: How Audio Fuels Branded Search

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding."

Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today’s top audio spenders.

“Audio Branding uses rhythm and energy and density of sound and instrumentation. And it seeks to let people understand your brand better, remember it better, and attend to it–pay more attention to it–and it's very successful in doing all of those things.”

Colleen Fahey, (US Managing Director, Sixième Son).

We’re talkin’ Train Sounds, Going Beyond Jingles, and Confused Branding. Let’s jump in.

Ad Infinitum S2E11 - The Authors of Audio Branding

The Media Roundtable is back! This week, we’ve got a two-part episode for your listening pleasure.

First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, “The Untold Story of the Podcast Election,” where we show how the power of audio, especially audience engagement and riskier content, helped shape the outcome of the presidential election.

“ Good-natured political debate, I think, is actually–in a way–coming back.”

Ben Shapiro, (Co-founder of The Daily Wire, Host of The Ben Shapiro Show).

Next up, Dan Granger (CEO, Oxford Road & Veritone One) hosts Ben Shapiro, (Co-founder & Editor Emeritus of The Daily Wire, and Host of The Ben Shapiro Show, (the largest conservative podcast and radio show in the nation). Together, they’re talking; open media ecosystems, brand safety and civility, consolidated media ownership, and so much more. These topics couldn’t possibly matter more right now–as echoed in President Biden’s farewell address to the nation. Let’s jump in.

Download "The Untold Story of the Podcast Election" here: https://oxfordroad.com/podcastelection

Open Debate: Ben Shapiro Talks Civility in Podcasting

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - "A.I. Loves Everybody".

Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown). The trio showcases a live demo of SPECai, a tool built to streamline audio ad creation. It generates scripts, selects music, and produces mixed spots–all in real time.

“ It's vital to me that we use AI to create better products, better audio, and hopefully get more people engaged both in podcasting and in radio with the power of audio.”

Dave "Chachi" Denes, (President, Benztown and host of Chachi Loves Everybody)

We’re talking: Bridging the Imagination Gap, The Second Best Answer, Dull Ads, and more. Let’s jump in.

Ad Infinitum S2E12 - A.I. Loves Everybody

Media's New Deal is a limited-run series focused on helping you adapt your business to the perpetually shapeshifting media landscape in the age of Coronavirus.

Dan Granger, Founder and CEO of Oxford Road, speaks with top media executives and industry leaders, giving you a behind the scenes briefing on what's really going on from the people who are leading the charge. You'll get up to date insights on where things are headed and practical advice for how you can win no matter the circumstances.

Oxford Road Presents: Media's New Deal

This week, Dan Granger, Founder and CEO of Oxford Road, sits down with with Hernan Lopez, the man behind podcast powerhouse, Wondery. 

Listen as Dan and Hernan discuss the podcast landscape right now and what it will look like post-COVID.

Episode 1: Hernan Lopez, Founder & CEO of Wondery

This week, Oxford Road founder and CEO, Dan Granger meets with David Field. David is true legend who has taken his company, Entercom Communications from 15 radio stations at $35 million in revenues to 235 stations with 1.6 billion in revenues. He is audio royalty.

Episode 2: David Field, Chairman, President and CEO of Entercom Communications Corp.

Is short-form the future of audio content? Are Voice Assistants disrupting the way we engage with audio content? Andy Lipset sits in the middle of these two revolutions as CEO of SpokenLayer, where they co-produce and distribute content for over 100 media brands including Time Magazine, TechCrunch, The Economist, Daily Beast. This changes everything. Listen in on the conversation in this week's episode of Oxford Road Presents: Media's New Deal.

Episode 3: Andy Lipset, CEO Spoken Layer

Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable! 

Dan Granger (Oxford Road founder and CEO) is back to host, joined by fellow agents of influence Kristen Duenas (Associate Media Director, Oxford Road), Stew Redwine (VP of Creative Services, Oxford Road), and everyone’s favorite radio futurologist, James Cridland (Podnews, Podcast Business Journal). 

We’re talking virtual products, the podcast to TV pipeline, Seekr’s new brand safety bet, the next “cool” era of podcasts, and more. Let’s dig in.

AI in Audio – Stretching What’s Possible

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