Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services

In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organic social media and the limitations of productized services as a business model.

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TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Is rebranding a mistake?, Google AI Overviews impact 15% of queries, & Gary Vee on 2024 marketing

(01:00) Why Rebranding Is A Mistake Most Of The Time (ConvertKit to Kit)

(10:32) Google AI Overviews Only Impacts 15% of queries; down from 84%

(15:53) Gary Vee on the #1 marketing opportunity in 2024

(18:32) Why productized services are not actual services

(21:39) That’s it for today! Don’t forget to rate, review, and subscribe!

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