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Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Popularity in Marketing

(03:39) Brand Evolution and Market Positioning

(07:17) The Risks of Expanding Product Lines

(11:05) Investor Pressure and Business Growth

(15:32) The Challenge of Staying Relevant

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?

In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down Alex Hormozi’s successful webinar, emphasizing the importance of smart positioning in today’s economy.

TIME-STAMPED SHOW NOTES

(00:39) Interest Rates and Marketing Dynamics

(06:04) Shifts in Advertising Budgets

(16:16) Critique of Course Selling in Entrepreneurship

(22:58) Analyzing Alex Hormozi's Webinar Success

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers

In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS valuations, the challenges agencies face in today’s market, rising marketing costs, and how AI disruption is influencing company performance.

TIME-STAMPED SHOW NOTES

(00:00) The Future of Work and Technology

(02:50) Gaming and Education: A New Approach

(05:42) Healthcare and the Role of Doctors

(09:02) SaaS Valuations and Market Trends

(11:58) The Agency Landscape and Job Market

(14:42) Marketing Costs and Economic Conditions

(17:33) AI Disruption and Company Performance

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag

In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media company, the role of CEO branding, differences between LinkedIn and X, and how AI is reshaping work expectations.

TIME-STAMPED SHOW NOTES

(00:00) The Importance of Personal Branding

(03:00) Building a Media Company Today

(05:34) Distribution vs. Personal Brand

(08:51) The Role of CEO Branding

(11:47) Social Media Dynamics: LinkedIn vs. X

(14:46) AI's Impact on Work Expectations

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift

In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp as an example.

TIME-STAMPED SHOW NOTES

(00:00) The Value of Audience Influence

(02:52) Understanding Market Dynamics and Competition

(05:54) Performance-Based Deals: Pros and Cons

(08:46) The Evolution of SEO in the AI Era

(11:48) The Impact of Pricing on AI and Intelligence

(14:46) Execution Over Hype: The Case of Brex vs. Ramp

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup

In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. They also highlight the importance of recruitment, building strong teams, and leveraging relationships to drive business growth.

TIME-STAMPED SHOW NOTES

(00:00) Introduction and Context Setting

(02:56) The Power of Controversial Content

(05:57) The Role of Authenticity in Marketing

(08:58) The Importance of Multi-Channel Marketing

(12:14) Recruitment and Building a Strong Team

(14:54) Leveraging Relationships for Business Growth

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)

In this episode #3023, Eric Siu and Neil Patel discuss influencer marketing, shifting economic signals, and the role of ideation in creating impactful content. They cover website optimization, AI’s growing influence in marketing and business efficiency, and the need for strong customer development, ending with insights on how AI is reshaping SEO and consumer preferences.

TIME-STAMPED SHOW NOTES

(00:00) Influencer Marketing and Brand Partnerships

(02:54) Economic Indicators and Consumer Behavior

(06:06) The Importance of Ideation in Content Creation

(09:07) Website Optimization and Conversion Rate

(11:56) The Future of Marketing and AI Integration

(14:51) Customer Development and Market Understanding

(17:50) The Role of AI in Business Efficiency

(21:04) Traditional SEO vs. AI SEO

(23:57) Consumer Preferences in Automotive Marketing

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and the SEO Comeback

In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platforms like Snapchat and Pinterest. They emphasize the importance of aligning brand messaging with and deeply understanding the ideal customer for more effective marketing.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of FIMO Models on Sales

(02:58) Cultural Shifts in Marketing Strategies

(05:45) The Evolution of Advertising and Brand Messaging

(09:41) Leveraging Snapchat and Other Platforms for Marketing

(13:54) Understanding Your Ideal Customer in Marketing

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play

In this episode #3021, Eric Siu and Neil Patel discuss 
Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block success. They also share how luck, hard work, and networking together shape business achievements.

TIME-STAMPED SHOW NOTES

(00:00) Air One's Marketing Genius

(02:59) OnlyFans Revenue Insights

(05:56) The Role of Entitlement in Success

(08:59) Luck vs. Hard Work in Business

(11:51) Networking and Opportunity

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie

In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They also highlight the balance between hard work, luck, and the networking opportunities that shape business outcomes.

TIME-STAMPED SHOW NOTES

(00:00) Erewhon's Marketing Genius

(02:59) OnlyFans Revenue Insights

(05:56) The Role of Entitlement in Success

(08:59) Luck vs. Hard Work in Business

(11:51) Networking and Opportunity

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich

In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Partner Marketing

(04:34) Teaching vs. Doing in Leadership

(07:39) High-Stakes Podcast Sponsorships

(10:05) Viral Marketing and Ethical Boundaries

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

What Partnering Can Be a Better Form of Marketing?

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