The Strip Club Sales Lesson That 10x's Your Pricing

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In this episode, Neil and Eric debate whether running a company is like raising kids, then pivot into a wild pricing lesson: how “at capacity” scarcity can filter buyers and increase close rates for consultants and service businesses. They unpack where fake scarcity breaks (enterprise), why AI is reshaping marketing agencies, and how software plus services can stay differentiated. Plus, a look at Menlo Ventures’ enterprise GenAI data, why coding spend dominates, and why hallucinations hit marketing harder than verifiable domains like code.

Key takeaways:

-Scarcity is a filter, not a trick.

-Enterprise buyers punish “we’re too busy.”

-AI makes coding sticky, marketing messy.

Chapters:

00:00 Company vs kids debate

03:44 Scarcity pricing strip club story

05:49 Where scarcity works (and fails)

07:05 AI marketing and agentic workflows

07:33 Double pay for AI fluency idea

09:46 Menlo Ventures enterprise AI stats

12:08 Software plus services differentiation

13:47 Department AI spend: coding leads

14:16 Hallucinations: marketing vs coding

16:57 Wrap and goodbye

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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