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Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Petitpas, CEO and co-founder of Parakeeto, shares strategic adjustments that can lead to improved profitability and outlines effective pricing strategies to achieve desired margins. 

Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call

(00:58) Understanding the Interconnectedness of Agency Operations

(02:53) The Cycle of Insolvency in Agency Growth

(06:06) Core Financial Metrics for Agency Profitability

(09:02) The Importance of Delivery Margin

(11:47) Key Metrics to Track for Agency Success

(14:51) Improving Delivery Margin: Strategies and Insights

(18:15) Leveraging Average Cost Per Hour for Profitability

(28:01) Understanding Key Metrics for Agency Success

(33:11) The Importance of Utilization in Agency Operations

(39:46) Maximizing Profitability Through Strategic Adjustments

(45:08) Navigating Pricing Strategies for Better Margins

Go to https://www.marketingschool.io to learn more!
 
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Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

How to Make Your Agency Profitable in 2025

In episode #2881, Eric Siu and Neil Patel reveal how to supercharge webinars with strategic topics and audience-first planning for maximum impact.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) The Power of Webinars

(03:07) Optimizing Webinar Attendance and Engagement

(05:44) The Importance of Targeted Topics in Webinars

(06:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

How Monthly Webinars Transformed Our Business

In episode #2882, Eric Siu and Neil Patel discuss the significant salaries of in-house creators and the complexities of managing influencer relationships. They break down the ROI of various influencer categories, emphasizing the profitability of micro influencers compared to celebrities. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) The Rise of In-House Creators

(02:56) Influencer Marketing ROI: A Deep Dive

(04:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

In-House Creators Get Paid $200k To Make TikToks

In episode #2883, Eric Siu and Neil Patel discuss their biggest marketing wins for 2024, focusing on the success of the Karrot ABM product, the importance of partnerships and recruiting, the effectiveness of content creation and webinars, M&A strategies for growth, and innovative marketing tools. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Marketing Wins of 2024

(02:56) The Power of Partnerships and Recruiting

(04:48) Content Creation and Webinars as Growth Strategies

(05:03) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Our Biggest Marketing Wins in 2024

In episode #2884, Eric Siu and Neil Patel discuss the top marketing tools you need for 2025! They share their expert insights on leveraging these tools for massive impact. Plus, learn why patience in marketing is more crucial than ever. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Innovative Marketing Tools for 2025

(02:21) The Importance of Patience in Marketing

(04:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

The Best Marketing Tools for 2025

In episode #2885, Eric Siu and Neil Patel discuss the most effective marketing channels. They highlight the significance of referrals and client retention in driving revenue, and share insights on the necessity of building strong relationships in agency growth. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Top Marketing Channels Explored

(04:53) The Importance of Referrals and Retention

(07:41) Building Relationships in Agency Growth

(09:37) Technical Expertise Over Sales Tactics

(10:14) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Don't Ignore These Top Marketing Channels

In episode #2886, Eric Siu and Neil Patel discuss the innovative business model of Zara. They share insights into its founder Ortega's humble beginnings and emphasizes that age should not deter entrepreneurs from starting new ventures. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) The Genius of Zara's Business Model

(02:55) Lessons from Zara's Founder and Market Strategy

(04:41) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

The Genius Behind Zara’s Billion-Dollar Business Model

In episode #2887, Eric Siu and Neil Patel discuss the controversial case of the Hawk Tuah girl, the implications of celebrity culture on crypto investments, the revenue challenges faced by YouTube shorts creators, the competitive dynamics surrounding OpenAI, and the potential fate of TikTok amidst regulatory scrutiny.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) The Hawk Tua Girl and the $50 Million Rug Pull

(02:53) The Impact of Celebrity Culture on Crypto

(06:14) YouTube Shorts: Worth the Effort?

(09:12) AI Platforms and Revenue Sharing

(12:00) The Future of AI in Business

(15:11) The State of OpenAI and Market Dynamics

(17:56) The Future of TikTok and Global Ownership

(19:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Did the Hawk Tuah Girl Really Steal $50M?

In episode #2888, Eric Siu and Neil Patel reflect on their favorite tactics, including the effectiveness of webinars and AI tools like HeyGen and ChatGPT. They also explore growth strategies such as mergers and acquisitions (M&A) and the future of search engines as AI continues to evolve.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) 2025 Marketing Wrapped: Tactics and Tools

(09:52) Growth Strategies for 2025

(14:58) The Future of Search and AI Integration

(17:12) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Our 2025 Marketing, Wrapped

In episode #2889, Eric Siu and Neil Patel discuss key reflections for the end of the year, focusing on business improvement ideas, the importance of hiring high-quality talent, and the need to identify and eliminate ineffective practices within the organization. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) End of Year Reflections and Business Improvement Ideas

(04:45) Identifying Stupid Practices in Business

(09:53) Managing Team Dynamics and Personal Growth

(15:02) Financial Management and Strategic Investments

(17:10) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Answering Year-End Questions Worth Asking

In episode #2927, Eric Siu and Neil Patel discuss the traditional marketing funnel (Tofu, Mofu, Bofu) and how AI tools like ChatGPT are changing the way consumers interact with content. The conversation also touches on the competitive dynamics in the SaaS space, the analysis of YouTube strategies through MrBeast's app, and the recent lawsuit by Chegg against Google regarding traffic loss. 

TIME-STAMPED SHOW NOTES

(00:00) Understanding the Funnel: Tofu, Mofu, Bofu

(03:11) The Impact of AI on Content Marketing

(06:12) Navigating Competition in the SaaS Landscape

(09:12) Analyzing YouTube Strategies with MrBeast's App

(11:52) Chegg vs. Google: The Lawsuit and Its Implications

(14:52) Diversifying Traffic Sources for Sustainable Growth

Prefer single topic episodes? Head over to our YouTube channel. 

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

How ChatGPT Will… Eliminate TOFU Content? And, Google Sued by Chegg Over AI Overviews

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