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Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions. So it’s important for you to create engaging copy that sells your product! Learn how you can use your website to convert readers into customers by writing intriguing headlines, leveraging your data, incorporating testimonials, and much more! 
 TIME-STAMPED SHOW NOTES:
 [00:25] Today’s topic: 7 Copywriting Hacks for High-Converting Copy.
 [00:28] An overview of what we mean by high-converting copy.
 [00:38] How comparisons can help you increase conversion rates.
 [00:57] The concept of anchoring, and how to implement it by breaking down how you are providing a better deal than your competitor.
 [01:21] Why you should be incorporating stellar testimonials.
 [01:43] How to address all the potential objections people may have to buying your product.
 [03:03] Use your company data to back up your claims.
 [03:32] How to optimally write your headlines and encourage followers to read further. 
 [04:26] Think about how your writing can be entertaining. 
 [05:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
 [05:05] Check out https://www.marketingschool.io/jobs to see our job postings!
 [05:16] Go to https://www.marketingschool.io to learn more!
 
 Links Mentioned in Today’s Episode:
 
 
 Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
 
 Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

 
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 What should we talk about next? Please let us know in the comments below
 Did you enjoy this episode? If so, please leave a short review.
 
 
 Connect with Us: 
 
 
 Neilpatel.com
 
Quick Sprout 
 Growth Everywhere
 Single Grain
 
Twitter @neilpatel 
 Twitter @ericosiu
 
 
 
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7 Copywriting Hacks for High-Converting Copy #2205

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Petitpas, CEO and co-founder of Parakeeto, shares strategic adjustments that can lead to improved profitability and outlines effective pricing strategies to achieve desired margins. 

Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Agency Owners Association Coaching Call

(00:58) Understanding the Interconnectedness of Agency Operations

(02:53) The Cycle of Insolvency in Agency Growth

(06:06) Core Financial Metrics for Agency Profitability

(09:02) The Importance of Delivery Margin

(11:47) Key Metrics to Track for Agency Success

(14:51) Improving Delivery Margin: Strategies and Insights

(18:15) Leveraging Average Cost Per Hour for Profitability

(28:01) Understanding Key Metrics for Agency Success

(33:11) The Importance of Utilization in Agency Operations

(39:46) Maximizing Profitability Through Strategic Adjustments

(45:08) Navigating Pricing Strategies for Better Margins

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

How to Make Your Agency Profitable in 2025

In episode #2881, Eric Siu and Neil Patel reveal how to supercharge webinars with strategic topics and audience-first planning for maximum impact.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) The Power of Webinars

(03:07) Optimizing Webinar Attendance and Engagement

(05:44) The Importance of Targeted Topics in Webinars

(06:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

How Monthly Webinars Transformed Our Business

In episode #2882, Eric Siu and Neil Patel discuss the significant salaries of in-house creators and the complexities of managing influencer relationships. They break down the ROI of various influencer categories, emphasizing the profitability of micro influencers compared to celebrities. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) The Rise of In-House Creators

(02:56) Influencer Marketing ROI: A Deep Dive

(04:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

In-House Creators Get Paid $200k To Make TikToks

In episode #2883, Eric Siu and Neil Patel discuss their biggest marketing wins for 2024, focusing on the success of the Karrot ABM product, the importance of partnerships and recruiting, the effectiveness of content creation and webinars, M&A strategies for growth, and innovative marketing tools. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Marketing Wins of 2024

(02:56) The Power of Partnerships and Recruiting

(04:48) Content Creation and Webinars as Growth Strategies

(05:03) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Our Biggest Marketing Wins in 2024

In episode #2884, Eric Siu and Neil Patel discuss the top marketing tools you need for 2025! They share their expert insights on leveraging these tools for massive impact. Plus, learn why patience in marketing is more crucial than ever. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Innovative Marketing Tools for 2025

(02:21) The Importance of Patience in Marketing

(04:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

The Best Marketing Tools for 2025

In episode #2885, Eric Siu and Neil Patel discuss the most effective marketing channels. They highlight the significance of referrals and client retention in driving revenue, and share insights on the necessity of building strong relationships in agency growth. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Top Marketing Channels Explored

(04:53) The Importance of Referrals and Retention

(07:41) Building Relationships in Agency Growth

(09:37) Technical Expertise Over Sales Tactics

(10:14) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Don't Ignore These Top Marketing Channels

In episode #2886, Eric Siu and Neil Patel discuss the innovative business model of Zara. They share insights into its founder Ortega's humble beginnings and emphasizes that age should not deter entrepreneurs from starting new ventures. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) The Genius of Zara's Business Model

(02:55) Lessons from Zara's Founder and Market Strategy

(04:41) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

The Genius Behind Zara’s Billion-Dollar Business Model

In episode #2887, Eric Siu and Neil Patel discuss the controversial case of the Hawk Tuah girl, the implications of celebrity culture on crypto investments, the revenue challenges faced by YouTube shorts creators, the competitive dynamics surrounding OpenAI, and the potential fate of TikTok amidst regulatory scrutiny.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) The Hawk Tua Girl and the $50 Million Rug Pull

(02:53) The Impact of Celebrity Culture on Crypto

(06:14) YouTube Shorts: Worth the Effort?

(09:12) AI Platforms and Revenue Sharing

(12:00) The Future of AI in Business

(15:11) The State of OpenAI and Market Dynamics

(17:56) The Future of TikTok and Global Ownership

(19:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Did the Hawk Tuah Girl Really Steal $50M?

In episode #2888, Eric Siu and Neil Patel reflect on their favorite tactics, including the effectiveness of webinars and AI tools like HeyGen and ChatGPT. They also explore growth strategies such as mergers and acquisitions (M&A) and the future of search engines as AI continues to evolve.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) 2025 Marketing Wrapped: Tactics and Tools

(09:52) Growth Strategies for 2025

(14:58) The Future of Search and AI Integration

(17:12) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Our 2025 Marketing, Wrapped

In episode #2916, Eric Siu and Neil Patel discuss the declining click-through rates (CTRs) for both organic and paid traffic, particularly in the context of AI overviews. They explore the implications of these trends on overall traffic and conversions and also tackled AI tools for lead generation.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Declining Click-Through Rates: A Deep Dive

(02:46) Shifting Focus: From Traffic to Revenue

(05:50) Leveraging AI for Lead Generation

(12:07) The Human Touch in Sales: Balancing AI and Personal Connection

(15:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Google Organic and Paid CTRs Hit New Lows

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