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Neil and Eric break down the etiquette of podcast collaborations, why giving raw recordings drives reach, and how a give-to-get mindset shapes long-term wins. They share lessons from speaking at the Social Commerce Summit, including QR code lead capture tactics, why case studies supercharge AI sales presentations, and how to calculate ROI on paid speaking gigs. A practical episode on collaboration, lead generation, and choosing the right events to grow your business.

Key takeaways

◾Give raw recordings to maximize podcast reach

◾QR codes turn talks into qualified leads

◾Pay-to-speak events can deliver 40x returns

Chapters

00:00 Podcast collaboration etiquette

03:00 Give-to-get philosophy

06:26 Social Commerce Summit recap

06:46 QR codes for lead capture

09:00 Lead qualification tradeoffs

11:52 Community in the AI era

12:17 ClickFlow AI content break

12:48 Conversion stats from the event

14:14 Single brain and AI implementation

16:01 Adding case studies to presentations

19:30 Getting paid to speak

20:33 Paying to speak for ROI

22:36 Criteria for paid speaking events

24:11 Calculating speaking ROI

26:04 HubSpot Inbound and brand-building events

27:29 Repurposing speaking clips

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

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Answer The Public: https://www.answerthepublic.com/

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