Minter Dialogue Episode #117 — This interview is with Georges-Edouard Dias, my former digital sparring partner and ex-CDO at L’Oreal, and now co-founder and Chief Strategy Officer of Quantstreams Agency, helping big companies master customer data. In this interview, we discuss the challenges of the digital transformation from the inside. We look at key topics, like the demands on business of the new, digitally connected customer, challenges that organizations face in revisiting governance, how best to get top leadership buy-in and how to install a test & learn philosophy. Enjoy the show. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)