Minter Dialogue Episode #87. This interview, recorded on January 22, 2014, is with Rajiv Mehta who is head of Puma South Asia, based in Bangalore. In this conversation, we focused on two interesting digital activities that Rajiv oversaw, showing how entrepreneurial thinking and integrated digital marketing can bring big rewards. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)