Minter Dialogue Episode #139 —

This interview is with Mikko Eerola, CMO of Idean, a global design firm that works with the world's leading companies, helping them to create long-lasting relationships with their customers, through enchanting and elegant experiences. Clients include IBM, Volkswagen, Samsung, John Deere and Sony; and Idean has built a strong reputation across Europe, Asia and North America. In this interview, we discuss the challenges of implementing digital transformation, particularly for businesses with retail that includes digital devices and tools.

Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)