Minter Dialogue Episode #148 — This interview is with Michel Koch, who has a deep and varied experience in digital transformation on the inside of a number of big retailers. Michel has worked as Cross-Channel Director at Camaieu, ran International Multichannel trading at M&S and most recently was head of Ecommerce at Maplin Electronics. In this conversation, Michel and I discuss the challenges of integrating and optimizing the digital channels, particularly in retail businesses that are heavily offline. Michel imparts lots of sound advice coming directly out of his operational experience. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)