Minter Dialogue Radio Show #38This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such Shell, M&S, EDF, EADS, Cadbury and Jumeirah. In this interview, we discussed the need and ways to have brand advocacy within the organization. What are the challenges and solutions for creating strong communications for brands. We talk about the case the Intercontinental Hotels Group and the issues for multinationals. It's a vibrant conversation about branding in the new world. I very much hope you'll enjoy listening as much I did in recording it. Have a great day wherever you may be. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)