Minter Dialogue Radio Show number #29. This interview is with Joe Jaffe. Joe is the author of the groundbreaking book "Life after the 30 second spot" as well as "Join The Conversation." He founded the Crayon agency, is author of a power blog Jaffe Juice as well as Jaffe Juice TV and a renowned thought leader in marketing and innovation. I have had the pleasure to know Joe for a good many years and it was after hearing about his latest venture, Evolution, that we thought we'd record a show together. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show! Support the show (https://www.patreon.com/minterdial)