Joe Salesky is Chief Strategy Officer and founder of Freemonee, a system that allows for merchants and/or brands to provide gift cards to clients and prospective clients in a frictionless manner. Freemonee was one of the top ten award winners at the Netexplo 2012 Forum where I met Joe.The key is Freemonee's relationship with the banks and their credit card holders. At the core of the question, is the ability to data mine all the while respecting privacy concerns. For merchants and brands, Freemonee represents a fascinating opportunity. They already have a reach of 280 million cardholders... Come take a listen!Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show! Support the show (https://www.patreon.com/minterdial)