Minter Dialogue Episode #141 — This interview is with Joyce Sullivan, founder and CEO of SocMediaFin, a social media consultancy that provides leadership training for financial services, regulated industries and non-profit organizations. Joyce is an Adjunct Professor of Social Media and Communications at Baruch College, New York, in the School of Public Affairs. An award winner and speaker at numerous industry conferences and events, Joyce joined me to talk in this podcast about the challenges facing the financial services industry in on boarding social media, what role the CEO and C-suite should be playing and some best practices that Joyce has observed. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)