Catherine Nzuki is joined by Joseph Asunka, PhD, CEO of Afrobarometer, the leading source of public attitude data in Africa. Together, they discuss Afrobarometer's rise, its meticulous survey research methods, and case studies showcasing the policy impact of its data in Ghana, Malawi, and Botswana. They also discuss the difficulties of conducting surveys in conflict-afflicted or fragile contexts and how Afrobarometer has contributed to the growth of survey research organizations across Africa. Joseph Asunka also highlights how big data could be a changemaker in conducting research in Africa.