How to Create Podcast Ads that Motivate Listeners to Buy

Today, you’ll learn how to create ads that people actually want to listen to, and that will motivate your listeners to buy. Because if you want to keep that sponsor you landed, you have to be able to demonstrate that you’re converting for them. In this episode, my friend Lisa Orkin of Lisa Orkin Creative breaks down her storytelling formula for audio ads. You’ll learn how to: craft ads that keep people hooked talk about benefits sound engaging and not scripted Through her company Radio Ranch, Lisa has produced thousands of podcast and radio ads. She is also a podcaster and her latest show is called Project Woo Woo, which you’ll hear about. I love Lisa’s playfulness and positive vibe. You’re going to get a ton of value out of this episode. Now onto my conversation with Lisa. *** Visit sarahmikutel.com for more resources on how to podcast. Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.” Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free. I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I

Feeling on edge lately? You’re not alone.

What if I created a membership where we’ll practice techniques I use with my one-to-one clients to calm the nervous system – and have fun while we’re at it.

If this community sounds great to you, get on the waitlist to register your interest. This helps me gauge interest and puts you first in line for special founder pricing if it launches. Do you ever go blank or start rambling when someone puts you on the spot?

I created a free Conversation Cheat Sheet with simple formulas you can use so you can respond with clarity, whether you’re in a meeting or just talking with friends.

Download it at sarahmikutel.com/blanknomore and start feeling more confident in your conversations today.