Today, you’ll learn how to create ads that people actually want to listen to, and that will motivate your listeners to buy. Because if you want to keep that sponsor you landed, you have to be able to demonstrate that you’re converting for them. In this episode, my friend Lisa Orkin of Lisa Orkin Creative breaks down her storytelling formula for audio ads. You’ll learn how to: craft ads that keep people hooked talk about benefits sound engaging and not scripted Through her company Radio Ranch, Lisa has produced thousands of podcast and radio ads. She is also a podcaster and her latest show is called Project Woo Woo, which you’ll hear about. I love Lisa’s playfulness and positive vibe. You’re going to get a ton of value out of this episode. Now onto my conversation with Lisa. *** Visit sarahmikutel.com for more resources on how to podcast. Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.” Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free. I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips. Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.