The Journal.The Wall Street Journal & Spotify Studios
He could’ve been Qantas CEO. Instead Bruce Buchanan started a $7.2b company
- Forfatter
- Afsnit
- 74
- Udgivet
- 26. okt. 2025
- Forlag
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- 0
- Afsnit
- 74 of 72
- Længde
- 35M
- Sprog
- Engelsk
- Format
- Kategori
- Økonomi & Business
Leading Australia’s largest airline is by all accounts a dream job. But in 2012, Bruce Buchanan – who was on track to become chief executive of Qantas – walked away from the national carrier. He now runs one of the world’s hottest tech companies: $7.2 billion e-commerce marketing tech firm Rokt. This week on How I Made It, Rich List editor Yolanda Redrup pulls back the curtain to find out how this former aviation executive built a company that became a giant of the tech world. This podcast was sponsored by Telstra.
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