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BBC World Service

How did the richest people on the planet make their billions? Find out with the Good Bad Billionaire podcast - now with a chance for you to have your say. Make up your minds whether you think they are good, bad or just another billionaire.

Latest episodes: Luciano Benetton and Elon Musk.

In each episode of Good Bad Billionaire, BBC Business Editor Simon Jack and journalist and author Zing Tsjeng analyse the lives of the super-rich, and try to understand what motivates billionaires like Kim Kardashian and Oprah Winfrey. 

From acting-giant turned politician Arnold Schwarzenegger, to Spanx-founder Sara Blakely, Simon and Zing rate their wealth, power, philanthropy and associated controversies, putting them to the test with a playful, totally unscientific scorecard. Then they hand the verdict over to you: are they good, bad, or simply billionaires?

Get in touch by email and let us know what you think! The contact details are at the end of these show notes.

Ever wondered how Taylor Swift went from country singer to money-spinner? How Amazon boss Jeff Bezos came to launch one of the biggest corporations of the internet age? And how six-time NBA champion Michael Jordan made his fortune with Nike? Trawl through the archives to find out how Selena Gomez went from a child Disney star to a mega-magnate of makeup, and how Martha Stewart, the “original lifestyle influencer”, became one of the most successful women in business.

We explore the life of British inventor Sir James Dyson, and learn about some of the big names behind Snapchat, Minecraft, Marvel, ChatGPT, Google and Alibaba, which shape the world we live in today.

In a special season, we have also told the stories of the pioneers who helped build the United States of America: the world’s first billionaire John D Rockefeller, motor magnate Henry Ford, the aviator and filmmaker Howard Hughes, Walmart founder Sam Walton, and Hetty Green - once dubbed “The Witch of Wall Street”.

It's not just how billionaires made their money; it's what they did with it next.

So, what do you think? Make up your own mind. Are they good, bad, or just another billionaire? Let us know your thoughts, and we may include your comments and suggestions in a future episode. If you do not wish for your comments, first name or location of comment to be read out, please say that in your email or message, or mark it confidential.

Email goodbadbillionaire@bbc.com or drop us a text or WhatsApp to +1 (917) 686-1176.

To find out more about the show and read our privacy notice, visit www.bbcworldservice.com/goodbadbillionaire

Good Bad Billionaire

Sara Blakely grew up in Florida and dreamed of becoming a lawyer, but after failing the LSAT twice, she pivoted to sales and later entrepreneurship. Frustrated by uncomfortable hosiery, Blakely cut the feet off her tights and sparked an idea that would change fashion. With no formal business training, she cold-called hosiery mills and landed her first big break with Neiman Marcus, then with the Oprah Winfrey show. Spanx went from a scrappy startup to a billion-dollar brand that reshaped celebrity style and became a cultural phenomenon.

Journalists Zing Tsjeng and Simon Jack trace Sara Blakely's journey from selling fax machines to building Spanx into a global empire. They explore how she leveraged persistence, marketing, and risk-taking to disrupt an industry dominated by men - and what her story reveals about innovation, branding, and entrepreneurship.

Good Bad Billionaire is the podcast from the BBC World Service that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are business leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires?

To contact the team, email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

Sara Blakely: Shaping the world with Spanx

Guy Laliberté went from busking on the streets of Quebec to entertaining Hollywood celebrities and wearing a clown nose on the International Space Station. BBC business editor Simon Jack and journalist Zing Tsjeng tell the story of the Cirque du Soleil founder, and how he turned his passion for parties into a billion-dollar entertainment empire.
 
Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires?
 
To contact the team, email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

Guy Laliberté: Cirque du Soleil’s clown turned CEO

Elon Musk’s extraordinary rise, from a troubled childhood in apartheid-era South Africa to becoming the first person to amass half a trillion dollars. 

BBC business editor Simon Jack and journalist Zing Tsjeng chart Elon Musk's journey to becoming a multi-billionaire entrepreneur: from tech giant PayPal, to revolutionising electric cars at Tesla, and launching rockets at SpaceX. But becoming the richest person in the world comes with plenty of boardroom drama and controversy. 

Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires?

We're taking a break over the next few weeks but we'll be back in the New Year with a host of new billionaires. You can still contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

Elon Musk: Money, memes and Mars

Luciano Benetton rose from poverty in postwar Italy to found a chain of 7,000 high street fashion stores and create some of the most controversial advertising campaigns in history, becoming a billionaire along the way.
 
Journalist Zing Tsjeng and BBC business editor Simon Jack discover how it all started for Luciano Benetton with a yellow sweater knitted by his sister, on a journey that takes in Benito Mussolini, Dolce Vita, Formula One, and Princess Diana. But Benetton wasn’t just about fashion; with photographer Oliviero Toscani, the entrepreneur launched a series of highly controversial ad campaigns that tackled race, religion, AIDS, and the death penalty, that made the fashion brand infamous.
 
Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels billionaire stories of fortune, power, economics, ambition and moral responsibility to explore how they achieved financial success, before asking the audience to decide if they are good, bad, or just billionaires.
Some of the people we've featured previously on Good Bad Billionaire include Tyler Perry, Evan Spiegel, Arnold Schwarzenegger, Henry Ford, LeBron James, Selena Gomez and Martha Stewart. Every episode is available to listen wherever you get your BBC podcasts.
 
To contact the team, email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

Luciano Benetton: Famous fashion to cultural controversy

From a childhood marked by abuse and trauma, Tyler Perry worked whatever jobs he could to fund his self-written and produced play for six years: sometimes performing to an audience of just one. But then success literally came calling for the future billionaire, and kick-started his rise in showbiz.

Journalists Zing Tsjeng and Simon Jack explore how Tyler Perry’s faith, relentless work ethic, and deep understanding of his audience helped him defy critics and reshape Black entertainment. From the creation of his iconic Madea character to founding Tyler Perry Studios, the first Black-owned major film studio in the US, his story reflects the power of ownership and knowing your audience. As his friend and mentor Oprah Winfrey advised him, Perry made it his mission to "write his own cheques" and remain "fully in control".

Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before asking the audience to decide if they are good, bad, or just billionaires.

To contact the team, email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

Tyler Perry: Homeless to Hollywood entrepreneur

Lakshmi Mittal grew up in Kolkata, where he gained early experience in his father’s steel business before founding his own steel mill in Indonesia in his twenties. By adopting mini-mill technology and electric arc furnaces, Lakshmi Mittal produced steel more efficiently than traditional methods and began acquiring underperforming state-owned mills around the world, setting him on his path to becoming a billionaire.

Journalists Zing Tsjeng and Simon Jack trace his journey of entrepreneurship from one mill in Indonesia to leading ArcelorMittal, the world’s largest steelmaker. They explore how Lakshmi Mittal navigated a split from the family business, executed bold global acquisitions, and reshaped a fragmented industry into a profitable, consolidated powerhouse.

Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are business leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before asking the audience to decide if they are good, bad, or just billionaires.

To contact the team, email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

Lakshmi Mittal: King of steel

How Michael O’Leary, the outspoken CEO of Ryanair, turned a struggling regional airline into a €28 billion powerhouse by relentlessly cutting costs and embracing controversy.

BBC business editor Simon Jack and journalist Zing Tsjeng uncover how O’Leary - who neither founded Ryanair nor intended to work in aviation - redefined the airline industry. Through radical cost-cutting, lightning-fast plane turnarounds, and headline-grabbing stunts, he transformed the company into a disruptive, ultra-low-cost giant. From his early ventures to his rise as the face of budget flying, this episode charts how his bold tactics reshaped how millions travel across Europe.

Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before asking the audience to decide if they are good, bad, or just billionaires.

Michael O’Leary: Ryanair’s cost-cutting king

Diane Hendricks rose from a teenage mother on a Wisconsin dairy farm to become America’s richest self-made woman, building a $22 billion fortune through roofing giant ABC Supply.

BBC business editor Simon Jack and journalist Zing Tsjeng trace her journey from selling homes to leading the largest roofing supplies company in the US. From renovating properties to reshaping her hometown of Beloit, Hendricks’ story is one of grit, ambition, and political influence.

Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before asking the audience to decide if they are good, bad, or just billionaires.

Diane Hendricks: Building a fortune

Norwegian shipping magnate John Fredriksen once owned the world’s largest fleet of oil tankers. He made billions shipping goods round the globe and was unafraid of high-risk deals.
 
BBC business editor Simon Jack and journalist Zing Tsjeng explain how Fredriksen began as a ship broker, then dabbled in oil trading, before entering the most profitable part of the oil trade – ship owning. Once known for rowdy parties and sending his ships into war zones, he reformed his reputation after an oil spill made him pioneer improved industry safety standards.
 
Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before asking the audience to decide if they are good, bad, or just billionaires.

To contact the team, email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

John Fredriksen: Tanker king

Snapchat co-founder Evan Spiegel dropped out of Stanford Business School when the disappearing messages app made him a millionaire. Four years later, he was named the world’s youngest billionaire at 25.
 
BBC business editor Simon Jack and journalist Zing Tsjeng tell Spiegel’s story, from shy schoolboy to partying teen, to tech titan, all in just a few years. Spiegel formed Snapchat with a fraternity buddy and their app soon spread around the world, but old emails and a lawsuit caused controversy.
 
Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before asking the audience to decide if they are good, bad, or just billionaires.

To contact the team, email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

Evan Spiegel: Snapchat fratboy

Minecraft is the most successful computer game ever. It's sold 300 million copies, built an active community of fans and there's now even a Minecraft movie. So how did one man - Markus Persson - create it all by himself, before selling it for billions?

BBC business editor Simon Jack and journalist Zing Tsjeng find out how a high school dropout, obsessed with Lego and gaming, became a computer game hero. The Swedish programmer, known by the nickname Notch, built a virtual 3D world where, with the help of a pickaxe, players could harness their creativity to build almost anything, one block at a time. Persson founded the video game development company Mojang Studios, before selling it to Microsoft, but then came a spectacular downfall.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Audio for this episode was updated on 20 May 2025.

Markus Persson: Minecraft maker

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