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BBC World Service

How did the richest people on the planet make their billions? New episodes include: Sir Paul McCartney, Roger Federer, MrBeast, Luana Lopes Lara, Beyoncé, Cristiano Ronaldo and Steven Spielberg.

Make up your minds whether you think they are good, bad or just another billionaire. 

In each episode, BBC Business Editor Simon Jack and journalist and author Zing Tsjeng analyse the lives of the super-rich, and try to understand what motivates billionaires like Elon Musk, Kim Kardashian, Tyler Perry and Oprah Winfrey.

New season: From singing superstar Beyoncé, to footballing legend Cristiano Ronaldo, Simon and Zing will rate their wealth, power, legacy and associated controversies, putting them to the test with a playful, totally unscientific scorecard. Then they hand the verdict over to you: are they good, bad, or simply billionaires?

Get in touch by email and let us know what you think! The contact details are at the end of these show notes.

Ever wondered how Taylor Swift went from country singer to money-spinner? How tennis ace Roger Federer turned sporting prowess into amazing business opportunities? Or how Mr Beast and Khaby Lame became some of the wealthiest people on the planet by posting on YouTube and TikTok? Trawl through the archives to find out how Selena Gomez went from a child Disney star to a mega-magnate of makeup, and how Martha Stewart, the “original lifestyle influencer”, became one of the most successful women in business.

We explore the life of British inventor Sir James Dyson, and learn about some of the big names behind Snapchat, Minecraft, Marvel, ChatGPT, Google and Amazon, which shape the world we live in today.

In a special season, we have also told the stories of the pioneers who helped build the United States of America: the world’s first billionaire John D Rockefeller, motor magnate Henry Ford, the aviator and filmmaker Howard Hughes, Walmart founder Sam Walton, and Hetty Green - once dubbed “The Witch of Wall Street”.

It's not just how billionaires made their money; it's what they did with it next.

So, what do you think? Make up your own mind. Are they good, bad, or just another billionaire? Let us know your thoughts, and we may include your comments and suggestions in a future episode. If you do not wish for your comments, first name or location to be read out, please say that in your email or message, or mark it confidential.

Email goodbadbillionaire@bbc.com or drop us a text or WhatsApp to +1 (917) 686-1176.

To find out more about the show and read our privacy notice, visit www.bbcworldservice.com/goodbadbillionaire

Good Bad Billionaire

From a small Brazilian butcher’s shop to the world’s largest meat empire, Wesley and Joesley Batista built a global powerhouse feeding millions every day. Journalist Zing Tsjeng and BBC business editor Simon Jack trace the Batista brothers' rise from teenage entrepreneurs learning the family trade to billionaires dominating the global food supply.
 
But behind their staggering growth lies another story - a sprawling corruption scandal involving bribery, insider trading allegations, and secret recordings that rocked Brazil’s political establishment. Despite jail time, massive fines, and global scrutiny, the Batista brothers staged an extraordinary comeback, rebuilding their business and joining the billionaire ranks.
 
Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at bbcworldservice.com/goodbadbillionaire.

The Batista brothers: Meat and money

Tao Huabi grew up in childhood poverty in the province of Guizhou in southwestern China, but would one day become a household name in her home country. Her Lao Gan Ma brand, famous for its crispy chilli oil, is a staple in China and fast becoming one globally. 

BBC business editor Simon Jack and journalist Zing Tsjeng track the remarkable story of how an illiterate widow fought to survive single motherhood and become one of the most iconic figures of female entrepreneurship in China today.

Hear how Tao Huabi’s own recipe became a crowd favourite at her humble food stall and turned into a billion-dollar business. What does it look like to grow a business without listing, borrowing or large-scale advertising?

Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at bbcworldservice.com/goodbadbillionaire.

Tao Huabi: Crispy chilli godmother

He enjoyed a spectacular rise in The Beatles, and went on to become a gold-plated member of British music royalty. Hear how Paul McCartney, one of the last century’s defining songwriters, became the UK's first billionaire rock star along the way. But how much of Paul McCartney’s cash comes from royalties, tours or his ownership of other artists’ back catalogues?

BBC business editor Simon Jack and journalist Zing Tsjeng track Macca’s journey from his working-class Liverpudlian roots, through his incredible career in music, to joining the global financial elite. Recorded live at the Crossed Wires podcast festival in Sheffield.
 
Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire.

Sir Paul McCartney: The rich one - Live at Crossed Wires

As co-founder of Netflix, Reed Hastings is responsible for one of the most recognisable brands in the world. BBC business editor Simon Jack and journalist Zing Tsjeng recount how he evolved Netflix from a DVD-by-mail rental service to the streaming giant responsible for bringing Stranger Things, Bridgerton and Squid Game to our screens. Along the way, Netflix transformed the way we watched TV, and disrupted the world of film distribution. 

Netflix is now a giant in the industry, and Reed Hastings' personal stake has made him a billionaire. But has his tech entrepreneurial lens for film and TV challenged the industry for the better or worse?

Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at bbcworldservice.com/goodbadbillionaire.

Reed Hastings: Netflix’s co-founder and media disruptor

Roger Federer isn’t just one of the greatest tennis players of all time - he’s also one of the richest. BBC business editor Simon Jack and journalist Zing Tsjeng follow his journey: from a fiery, racket-smashing junior in Switzerland to the calm, composed global icon who conquered Wimbledon, and the world of endorsements.
 
With over 20 Grand Slam titles and more than $100 million in prize money, Federer’s sporting success was extraordinary, but it wasn’t enough to make him a billionaire. So how did he do it? The answer lies off the court: luxury sponsorships, savvy brand management, and a game-changing investment that paid off hundreds of millions.

Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at bbcworldservice.com/goodbadbillionaire.

Roger Federer: The billion-dollar backhand

Luana Lopes Lara, the co-founder of prediction market platform Kalshi, went from the Bolshoi ballet school in Brazil to becoming the world’s youngest female self-made billionaire.

BBC business editor Simon Jack and journalist Zing Tsjeng explain how - in today's online world - literally anything can become a tradeable asset. Thanks to early investment, Luana Lopes Lara and her business partner Tarek Mansour convinced US regulators that making bets on real-world events was a form of trading rather than gambling. 

Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at bbcworldservice.com/goodbadbillionaire.

Luana Lopes Lara: Prediction market payout

Jimmy Donaldson, better known as MrBeast, transformed himself from a teenager obsessing over YouTube's algorithms, into one of the most influential digital entrepreneurs on the planet.
 
BBC business editor Simon Jack and journalist Zing Tsjeng follow his ascent from making Minecraft videos in his bedroom, to ever-larger challenges, eye-watering cash prizes, and headline-grabbing acts of philanthropy. Is MrBeast a visionary entrepreneur who reinvented entertainment for the internet generation, or has he simply mastered the art of turning clicks into cash?
 
Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

MrBeast: The business of going viral

Cristiano Ronaldo grew up in poverty on the remote island of Madeira, but became football's first billionaire player, and one of the most recognisable people on the planet. BBC business editor Simon Jack and journalist Zing Tsjeng trace Ronaldo's rise from a homesick kid playing for the academy at Sporting CP, to global superstardom at Manchester United and Real Madrid, where relentless training and record-breaking performances turned him into a sporting and commercial machine.

Zing and Simon explore the business of modern football: from mega transfers and billion-dollar brand deals, to tax battles and legal disputes. Ronaldo leveraged social media fame to build his CR7 empire, so is he the ultimate self-made success story, a divisive global brand, or simply the most effective monetiser of talent in sporting history?

Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

Cristiano Ronaldo: Football's first billionaire player

Steven Spielberg always felt like an outsider, but became the most commercially successful movie director in history. His hits, including ET, Indiana Jones and Jurassic Park, sent him on his way to becoming one of the first entertainment billionaires. BBC business editor Simon Jack and journalist Zing Tsjeng chart the filmmaker's rise, from a movie-obsessed outsider with an 8mm camera, to the chaos of Jaws - a production he feared would end his career – to rewriting Hollywood’s rulebook by inventing the modern blockbuster. With his new film Disclosure Day on the horizon, Zing and Simon explore if Steven Spielberg’s sentimental storytelling and blockbuster dominance elevated cinema or narrowed it, and if his dealmaking instincts make him a creative visionary, a shrewd operator, or both?
 
Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

Steven Spielberg: Directing dreams and deals

Beyoncé started out as a little girl competing in local talent shows, but over the course of a 30-year career in music she transformed herself into a mogul worth $1 billion. Journalist Zing Tsjeng and BBC business editor Simon Jack trace Beyoncé’s early years in girl group Girls Tyme, the turbulent rise of Destiny’s Child, and her breakout as a solo artist, before examining the strategic decisions that transformed her from performer to powerful businesswoman and entrepreneur. Beyonce’s rise to billionaire features conflicts with family and friends, brand battles, and questions around feminism, capitalism, and control. Simon and Zing ask: is she a force for empowerment, a ruthless operator, or simply one of the most effective wealth-builders in modern entertainment? 

Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

Beyoncé: The business of Queen B

Minecraft is the most successful computer game ever. It's sold 300 million copies, built an active community of fans and there's now even a Minecraft movie. So how did one man - Markus Persson - create it all by himself, before selling it for billions?

BBC business editor Simon Jack and journalist Zing Tsjeng find out how a high school dropout, obsessed with Lego and gaming, became a computer game hero. The Swedish programmer, known by the nickname Notch, built a virtual 3D world where, with the help of a pickaxe, players could harness their creativity to build almost anything, one block at a time. Persson founded the video game development company Mojang Studios, before selling it to Microsoft, but then came a spectacular downfall.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Audio for this episode was updated on 20 May 2025.

Markus Persson: Minecraft maker

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