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BBC World Service

How did the planet's richest people make their billions? From iconic celebrities and secretive CEOs to sporting legends and titans of technology, Simon Jack and Zing Tsjeng find out, and then decide whether they think they’re good, bad, or just another billionaire. Ever wondered how Taylor Swift went from country singer to money-spinner? How Amazon boss Jeff Bezos came to launch one of the biggest corporations of the internet age? And how six-time NBA champion Michael Jordan made his fortune with Nike? 

Good Bad Billionaire is here to analyse the minds, motives and money of some of the world's wealthiest individuals. Simon and Zing explore the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. 

In Season three, find out how Selena Gomez went from a child Disney star to a mega-magnate of makeup and how Martha Stewart, the “original lifestyle influencer” became one of the most successful women in business. We explore the life of British inventor James Dyson, and learn about some of the big names behind Minecraft, Marvel, WWE and the ultimate reality TV show – Big Brother. 

Join us on a global journey, discovering all we can about some of the richest people on the planet. In the United States, there are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. Trawl through the archives to hear about billionaires in Russia, China, New Zealand, India, Nigeria and the UK. Exploring the lives of Oprah Winfrey, Bill Gates, Rupert Murdoch, El Chapo, Narayana Murthy and Kim Kardashian, this podcast paints a vivid picture of business, entrepreneurship, capitalism and how our world really works. 

Discover how the likes of Jerry Seinfeld, Peter Jackson, Doris Fisher and George Soros came to join the billionaires' club. Learn how Tiger Woods went from a child golfing prodigy to the world’s highest paid athlete, how a communist mime artist became the boss of fashion house Prada and how Russian oligarch Roman Abramovich came to buy an English football club. Find out how Mukesh Ambani became Asia’s richest person, and how Patrice Motsepe became the first black billionaire in a post-apartheid South Africa. Plus, we examine some of the biggest names behind the technology shaping our world – the founders of TikTok, Google, ChatGPT, Alibaba and Bumble. 

But it's not just how these billionaires made their money; it's what they did with it next. Ultimately, Simon and Zing consider whether they think these people are a force for good, bad, or somewhere in between. Join Simon Jack, the business editor for BBC News, and journalist and author Zing Tsjeng as this podcast unravels tales of fortune, power, economics, ambition and moral responsibility, ultimately inviting you to make up your own mind: are they good, bad, or just another billionaire? 

We’d love to hear your feedback. Email goodbadbillionaire@bbc.com or drop us a text or WhatsApp to +1 (917) 686-1176. To find out more about the show and read our privacy notice, visit www.bbcworldservice.com/goodbadbillionaire

Good Bad Billionaire

A year after first being declared a billionaire, Taylor Swift’s rarely been out of the headlines or the charts. The pop superstar’s Eras tour finally came to an end, and she’s been continuing to break records. Good Bad Billionaire will be back with a new season in March, but until then, here’s a quick update on what Taylor’s been up to and another chance to hear a classic episode from the archives. Zing Tsjeng and Simon Jack uncover the huge public feuds and private legal battles that made the most famous woman in the world. She can change the economy, but is Taylor Swift good, bad, or just another billionaire?

First published on 13th February 2024.

Encore - Taylor Swift: Swiftonomics

When Charles "Chuck" Feeney first appeared on the world's rich lists in the 1980s, he had built a billion-dollar business selling duty free goods to tourists. But he'd also given most of his money to charity. As Good Bad Billionaire takes a short break until March, Simon Jack and Zing Tsjeng revisit the story of the billionaire who wasn't. Feeney's journey takes us from Depression-era New Jersey, through the high life of the Jet Age, and ultimately to $8 billion worth of donations given to causes across the planet. The epic tale of "the James Bond of philanthropy" takes in the Korean War, the 20th Century tourist boom and the Irish peace process. 

First broadcast 26 September 2023.

Encore - Chuck Feeney: All duty

Martha Stewart revolutionised home entertaining with her recipes, home decor and TV shows, becoming one of the world's most successful women in business. Known as the ultimate homemaker and the "original lifestyle influencer", she's also the USA’s first ever self-made female billionaire. But while the entrepreneur made her fortune as a domestic goddess, Martha Stewart is no trad wife. It took more than crafts and cookbooks to make her fortune. And then it all came crashing down. 

BBC business editor Simon Jack and journalist Zing Tsjeng are back with a new season of Good Bad Billionaire. In this episode, they're exploring the life of Martha Stewart, charting the lifestyle mogul’s career, from her influence over millions of American homes, to her time in prison, and her ultimate comeback – as a star of social media and the subject of a Netflix documentary, all with Snoop Dogg at her side. Then they decide if they think she’s good, bad, or just another billionaire.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility before inviting you to make up your own mind: are they good, bad or just another billionaire?

Martha Stewart: The original lifestyle influencer

A blocked vacuum cleaner led to a billion-dollar idea for British inventor Sir James Dyson. After studying art, then reinventing the wheelbarrow, Dyson struck gold with his iconic bagless vacuum, but only after years of effort.

BBC business editor Simon Jack and journalist Zing Tsjeng take us back to the entrepreneur’s youth in post-War Norfolk and discover a childhood marked by tragedy. From his years as a jobless inventor, frustrated by existing technology, Dyson’s story is one of innovation, ambition and risk, with legal battles once leaving him on the verge of bankruptcy. But the engineer’s determination and obsession with perfection paid off, with his company now worth billions. The Dyson name has become synonymous not only with vacuum cleaners, but also fans, heaters, hand dryers and hairdryers. He’s even started his own engineering university. Simon and Zing look back at Dyson’s success story and find out how he made his fortune, before deciding if they think he’s good, bad, or just another billionaire.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Sir James Dyson: Sucking up the cash

By reinventing reality TV, John de Mol changed television history and made a billion dollars. He’s the father of Big Brother and the man behind The Voice, Deal or No Deal and Fear Factor. BBC business editor Simon Jack and journalist Zing Tsjeng explain how the Dutch TV producer became a media tycoon, after using his showbiz connections to break into pirate radio, then TV. He went on to found one of the biggest production companies in the world: Endemol.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

John de Mol: Big Brother’s daddy

Minecraft is the most successful computer game ever. It's sold 300 million copies, built an active community of fans and there's now even a Minecraft movie. So how did one man - Markus Persson - create it all by himself, before selling it for billions?

BBC business editor Simon Jack and journalist Zing Tsjeng find out how a high school dropout, obsessed with Lego and gaming, became a computer game hero. The Swedish programmer, known by the nickname Notch, built a virtual 3D world where, with the help of a pickaxe, players could harness their creativity to build almost anything, one block at a time. Persson founded the video game development company Mojang Studios, before selling it to Microsoft, but then came a spectacular downfall.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Audio for this episode was updated on 20 May 2025.

Markus Persson: Minecraft maker

Vince McMahon made stars out of wrestlers like Hulk Hogan, John Cena and Dwayne ‘The Rock’ Johnson. He turned professional wrestling into a $6.8 billion industry with his company World Wrestling Entertainment (WWE). Vince capitalised on cross-promotion and the spectacle of what he called "sports entertainment" to reach huge audiences before he stepped into the ring himself playing the character Mr. McMahon: a ruthless, bullying, sexually aggressive boss who popularised the catchphrase "You’re fired" long before Donald Trump.
 
BBC business editor Simon Jack and journalist Zing Tsjeng tell the story of the man who gave wrestling its own Super Bowl - the annual WrestleMania - but then resigned from his own company amid allegations of sexual misconduct, which he denies.
 
Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Vince McMahon: Wrestling's ringmaster

Orlando Bravo failed to become a tennis pro, but became richer than any tennis player in history by pivoting to the world of finance. He’s the first billionaire from Puerto Rico and earned his fortune with private equity investments in technology. 
 
BBC business editor Simon Jack and journalist Zing Tsjeng tell the story of an investor who says that forgetting to buy diapers changed the whole way he does business. He provided aid to his homeland in the wake of Hurricane Maria, but also became embroiled in scandals involving cyber security and cryptocurrency.
 
Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Orlando Bravo: Tech dealmaker

Selena Gomez is one of the youngest newly minted billionaires, thanks to her Rare Beauty brand. But you likely know her from her Disney kid days on The Wizards of Waverly Place, award-winning turn in Only Murders in the Building, or as the chart-topping singer of Lose You to Love Me.

BBC business editor Simon Jack and journalist Zing Tsjeng take us back to Selena’s early days on Barney & Friends, through her meteoric rise to fame - and the heavy cost that came with it. From intense tabloid scrutiny and public breakups to mental health struggles and a chronic autoimmune disease. Selena then made it all very public with her documentary My Mind & Me. She’s transformed her personal struggles into a mission to destigmatize mental health issues, pledging 1% of proceeds from her Rare Beauty company to the cause.

And as you’ll find out, there’s much more to Selena Gomez’s rise, fall, and billion-dollar reinvention than the tabloids ever let on. 

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Selena Gomez: Actress, singer, beauty mogul

Former Marvel CEO & Chairman Isaac "Ike" Perlmutter brought Marvel back from the brink of ruin and helped launch the Marvel cinematic universe. He brought Iron Man, The Hulk and The Avengers to our screens, and arguably changed the future of cinema, with a fixation on franchises. BBC business editor Simon Jack and journalist Zing Tsjeng delve into Ike Perlmutter’s backstory, from arriving in the US with only $250 in his pocket to attending premieres in disguise. For more than three decades, the Marvel mogul avoided any public photos – that is, until he helped fund his buddy Donald Trump’s election campaign in 2016 and was caught on camera once more. 
 
Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Audio for this episode was updated on 20 May 2025.

Ike Perlmutter: Marvel’s empire builder

We’re back – but with a difference! Find out how some of the world's most famous dead billionaires made their money. Meet five billionaires who helped build the United States of America. First up: oil tycoon John D Rockefeller, the world’s first billionaire. Simon Jack and Zing Tsjeng also revisit the lives of motor magnate Henry Ford, the aviator and filmmaker Howard Hughes, Walmart founder Sam Walton, and Hetty Green - once dubbed “The Witch of Wall Street”. These iconic billionaires may be dead, but their fingerprints are everywhere in modern industry - in business trusts, IPOs, and mass production. They did it all first, but how did they make their billions?
 
Season 4 of Good Bad Dead billionaire starts on Monday 7 July 2025.
 
And this season, we really want to know what you think - are they good, bad, or just another billionaire? Email goodbadbillionaire@bbc.co.uk or send a voice message or text to 001 917 686 1176. Don’t forget to leave your name. We might read your comments out.

Coming soon: Good Bad Dead Billionaire

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