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CoinDesk

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.

Gen C

The impact of giving synthetic beings a wallet, an identity, and eventually a body.

Jansen Teng, Co-Founder of Virtuals Protocol, joins Sam to lay out one of the most ambitious visions in crypto right now, a parallel society of AI agents that can trade, hire, earn, and eventually inhabit physical bodies. Jansen digs into what it actually takes to build an agentic economy from the ground up, from escrow mechanisms that prevent agents from stealing each other's funds, to real-world robotics deployments at hotels and malls in Southeast Asia. 

Links mentioned from the podcast: 
Jansen’s Twitter: https://x.com/ethermage
Virtuals Website: https://www.virtuals.io/

Timecodes:
0:00 Intro
1:52 Virtuals Protocol Origin Story
3:58 The Pivot to Economy OS
4:24 The Experiment That Changed Everything
5:11 Defining the Agentic Economy
6:43 Agents Beyond Crypto: Real World Use Cases
7:33 Accountability & Agent Failures
14:05 Agent Identities, KYC & Economy OS Toolkit
17:05 Self-Sustaining Autonomous Agents
19:22 The Pareto Rule: Which Agents Will Succeed?
21:59 Embodied AI & Robotics
29:04 Do Agents Deserve Rights?

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Do Androids Dream of Electric Wallets?

Crypto scams and how to protect yourself with Chainalysis' Eric Jardine.

Eric Jardine, Head of Research at Chainalysis, joins Gen C to break down their latest crypto crime report and the staggering numbers of nearly $17 billion stolen in scams in 2025 alone. Eric explains how AI has changed the scam equation by allowing bad actors to hit massive scale without sacrificing quality, why the people executing scams in Southeast Asian compounds are often trafficking victims themselves, and why crypto's measurability is actually an argument in its favor and not against it.

Links mentioned from the podcast: 
Chainalysis Website: https://www.chainalysis.com/
Crypto Crime Report: https://www.chainalysis.com/reports/crypto-crime-2026/

Timecodes:
0:00 Intro
0:40 Sam's intro: crypto crime by the numbers
1:44 Welcome Eric Jardine, Chainalysis
2:34 $17B+ stolen in crypto scams (2025)
2:55 Why are scams growing? Bull markets & victim pools
4:19 Impersonation scams up 1400% YoY
5:10 How impersonation scams work (IRS, Coinbase, deepfakes)
6:53 E-ZPass smishing — crypto settlement demands
8:24 Scam-as-a-service: $500 spoofed government websites
10:24 AI as a productivity boost for criminals
11:58 DPRK (Lazarus Group) vs. Southeast Asia scam compounds
13:57 Human trafficking & forced labor in scam operations
17:37 How to protect yourself
20:09 Jurisdictional challenges & enforcement gaps
21:45 Silk Road anniversary & crypto's illicit narrative
23:04 Is crypto actually worse than cash for crime?
25:13 Enforcement wins: 61K BTC recovered, $15B forfeiture
26:13 Closing Remarks

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

$17 Billion Stolen in One Year: The State of Crypto Crime with Chainalysis

Diving deeper on AI with Gary Vaynerchuk.

Gary Vaynerchuk, Chairman of VaynerX and CEO and Creator of VeeFriends, joins Gen C to discuss why we are living through the most consequential technological moment since electricity. Sam and Gary dig into his long-held conviction that NFTs are a generational collectible, not a fad, his bold thesis that the rise of AI will trigger a massive IRL comeback, and why agentic commerce will make brands more important, not less. 

Links mentioned from the podcast: 
Gary’s Twitter: https://x.com/garyvee
Vayner Website: https://vaynerx.com/
VeeFriends Website: https://veefriends.com/

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Gary Vaynerchuk on AI, Entrepreneurship and Why Blockchain Is Still Relevant

An in depth conversation with Raoul Pal from Consensus Miami. 

Sam sits down with Raoul Pal, founder of Real Vision, fresh off the main stage at Consensus Miami for a wide-ranging conversation about the most consequential moment in human history. They cover everything from why AI represents a fundamental shift in human civilization, to how crypto's $2.7 trillion market could hit $100 trillion within a decade, to why Raoul believes NFTs will ultimately become the fabric of our economic system. 

Links mentioned from the podcast: 
Raoul’s Twitter: https://x.com/RaoulGMI
Real Vision Website: https://www.realvision.com/

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Raoul Pal on the Most Extraordinary Moment Humanity Has Ever Lived Through

Unpacking the long-game philosophy of SDF's new CMO. 

Jason Karsh, the new CMO of Stellar Development Foundation, has built his career moving through some of tech and crypto's most formative companies, from Google to Coinbase to Block, and he's bringing his long-game philosophy to one of the industry's oldest and most quietly consequential blockchains. In this episode of Gen C, Sam sits down with Jason to talk about why crypto keeps leading with the wrong message, how Stellar went from $500M to $2B in real-world assets in a single year, and why a "get rich slow" approach might be the most radical marketing strategy in Web3. 

Links mentioned from the podcast: 
Jason’s Twitter: https://x.com/jasonkarsh
Stellar Development Foundation Website: https://stellar.org/

From our sponsor: 
Check out CoinDesk’s latest research report on privacy in the age of scale, commissioned by GenZcash: https://www.coindesk.com/research/encryption-supremacy-zcash-and-privacy-in-the-age-of-scale

Timestamps:
00:00 Unlocking Idle Assets
00:38 Meet Stellar Development Foundation CMO
02:26 From Google to Crypto
04:00 Crypto Branding Reality
07:46 SDF Focus and Timing
10:51 Making Stablecoins Click
13:02 One Voice Many Audiences
15:20 Get Rich Slow Marketing
19:04 Founders as Storytellers
22:19 RWA Growth on SDF
24:56 Stablecoins vs Tokenization
26:17 Next 100M Humans or Agents
28:05 Final Thoughts

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Stellar Development Foundation’s CMO on Why Stablecoins Are the Gateway to Tokenizing Everything

Bitcoin's origin story is the greatest unsolved mystery in financial history and the team behind Finding Satoshi spent years doing what dozens of others couldn't: actually closing in on an answer. 

In this episode of Gen C, Sam sits down with documentary director Tucker Tooley, investigative journalist Bill Cohen, and private investigator Tyler Maroney to break down a multi-year investigation rooted in real methodology — cryptographers whispering names, blockchain data analysis, and years of trust-building with the cypherpunk community. 

Links mentioned from the podcast: 
Finding Satoshi Trailer: https://www.youtube.com/watch?v=gVxAwomug08
Finding Satoshi Website: http://findingsatoshi.com

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Timestamps:
00:00 Who is Satoshi?
01:02 Meet The Filmmakers
02:30 Origin During Covid
03:26 Author, Bill Cohan and Private Investigator, Tyler Maroney Joins Quest
06:30 Bitcoin Roots And Cypherpunks
11:36 Explaining Bitcoin Simply
14:09 Narrowing The Suspects
15:42 Cryptographer Sources And Data
20:20 Why Some Refuse To Talk
23:34 NYT Article: Is Adam Back Satoshi? 
27:12 Final Takeaways

- Links mentioned from the podcast:

 
⁠Ryan's Twitter⁠ 

 ⁠Cronos Website⁠

- Follow us on Twitter: 

 
⁠⁠⁠⁠Sam Ewen⁠⁠⁠⁠, ⁠⁠⁠⁠CoinDesk⁠⁠⁠⁠

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Check out CoinDesk’s latest research report on privacy in the age of scale, commissioned by GenZcash: https://www.coindesk.com/research/encryption-supremacy-zcash-and-privacy-in-the-age-of-scale.

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Finding Satoshi: Did A New Documentary Finally Unmask Nakamoto?

Cronos Labs CEO, Ryan Wyatt, reveals the roadmap to fix the "bad taste" crypto left for Gen Z by trading technical jargon for a mobile-first investment engine

Ryan Wyatt, CEO of Cronos Labs, joins Gen C to reveal why the biggest disruption for blockchain is no longer in gaming, but in a multi-trillion dollar financial overhaul. Ryan breaks down the strategy behind building a mobile-first app that strips away crypto jargon to onboard the 90% of Gen Z who have been "screwed" by traditional economic promises. 

- Links mentioned from the podcast:

 
Ryan's Twitter 

 Cronos Website

- Follow us on Twitter: 

 
⁠⁠⁠Sam Ewen⁠⁠⁠, ⁠⁠⁠CoinDesk⁠

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To attend or for more information on Consensus Miami 2026, visit: https://consensus.coindesk.com/.

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

How Ryan Wyatt is Rebuilding the Investment Experience for the Gen Z Audience

Avalanche CBO, John Nahas, reveals the roadmap to solve the $100 trillion institutional distribution problem by trading general purpose blockchains for custom L1s.

John Nahas, Chief Business Officer of Avalanche, joins Gen C to reveal the roadmap for transforming global finance through custom tailored, sovereign L1 blockchains. John breaks down the industry's much-needed transition away from "one-size-fits-all" technology to solve the $100 trillion distribution problem for institutions like JP Morgan and Citi. He shares the strategy behind Avalanche becoming the invisible backbone for everything from FIFA collections to tokenized equity markets, delivering the institutional rails required to move beyond speculative hype into real world economic value.

- Links mentioned from the podcast:

 
John's Twitter 

 Avalanche Website

 Ava Labs Website

 
New York Times Article: "Crypto is Pointless" 

- Follow us on Twitter: 

 
⁠⁠Sam Ewen⁠⁠, ⁠⁠CoinDesk

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

John Nahas on Why One-Size-Fits-All Blockchains are Failing Global Institutions

Sam Ewen breaks down the absence of crypto from the 2026 Super Bowl, comparing today’s silence to the frenzy of 2022.

Sam Ewen asks the question: where are all the 2026 Super Bowl ads? He explores the mystery of why crypto’s biggest players are sitting on the sidelines of the world's largest advertising event, even as "AI hyperscalers" and consumer staples take over the broadcast. 

NOTE: Recorded prior to the Super Bowl airing and yes, Coinbase did run a Super Bowl.

- Follow us on Twitter: 

 
⁠Sam Ewen⁠, ⁠CoinDesk⁠

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Where Did All The Crypto Super Bowl Ads Go?

IOTA CMO, Karen O’Brien reveals the high-stakes roadmap to transform the $35 trillion global trade industry from archaic paper systems into a frictionless, blockchain-powered infrastructure.

Karen O’Brien, CMO of IOTA, breaks down why the industry is finally hitting a much-needed trust reset, trading short-term hype for the work of fixing global trade. O’Brien touches on how she’s helping solve the $35 trillion "paper and email" bottleneck to create an invisible backbone for global supply chains—a true blockchain for machines.

- Links mentioned from the podcast: 

 
Karen's Twitter 

 
IOTA Website

- Follow us on Twitter: 

 
Sam Ewen, CoinDesk

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

IOTA’s Karen O'Brien on The $35 Trillion Bet on Industrial Blockchain

After ushering Nike into the digital era, CMO Ricky Engelberg discusses how he’s helping both businesses and creators understand the importance of community, innovation and brand management in his current role at Vista.
On this week’s podcast, Sam and Avery touch on the latest news in Web3, from JPMorgan registering a trademark for cryptocurrency wallets to Coachella’s lifetime NFTs stuck on FTX. This week’s guest, Ricky Engelberg talks about how to make onboarding people into Web3 easier, including not using the word phygital.
Links mentioned from the podcast:

Vayner Web3 Trend Report

Ricky's Twitter

Vista's Twitter

Vista website

99designs website

Follow us on Twitter:

Sam Ewen

Avery Akkineni

CoinDesk

Vayner3

From our sponsor:
Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26–28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Inevitability of Web3 With CMO of Vista, Ricky Engelberg

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