Why “going analog” isn’t enough to make new friends: the rise of curated socializing

You've seen the articles. You've heard the discourse. People are pulling away from the digital sphere and opting for in-person connection instead: ditching dating apps, skipping the DMs, going analog. Google searches for "matchmaker near me" and "dating coach" are higher right now than they've been in the past ten years. But here's the part that isn't getting enough attention: how people are making this shift. And the answer is far more curated than you'd expect.

In this solo episode, Danielle breaks down the rise of “connection concierges” — friendship coaches, speed friending events, and supper clubs — and what this trend reveals about what women actually need when they're trying to make friends offline. She also walks through three things to consider before you invest in a curated social experience, including how to get specific about what you're looking for so you don't leave disappointed.

🎧 BUT WAIT… THERE'S MORE.

This week's Office Hours bonus content picks up right where this episode leaves off: Danielle shares three things gatherers and unofficial social connectors can do to meet this moment. Practical shifts for anyone who hosts dinners, book clubs, or get-togethers and wants to show up better for the people looking for curated connection.

Members of Office Hours get supplementary material like this with every episode to deepen their friendships. Join anytime (and get your first 2 weeks free) at: https://friend-forward.captivate.fm/office-hours.

TOPICS IN THIS EPISODE:

• The real reason "going analog" isn't working for most women • What friendship coaches, speed friending, and supper clubs have in common • The Google search data that signals a bigger cultural shift than dating apps • Why "come one, come all" social events set you up to leave disappointed • Four ways to curate your search so you actually find your people • The question to ask yourself before choosing a coach, an event, or a club

📚 EPISODE RESOURCES & REFERENCES:

• Become a certified relational health coach at the Women’s Relational Health Institute: https://friend-forward.captivate.fm/relational-health-institute

🎙️ GET FEATURED ON THE PODCAST

Have a friendship question, hot take, or personal story you want featured? Send a voice note via Instagram DMs @friendforward or email a voice note or video to hello@betterfemalefriendships.com.

WORK WITH DANIELLE BAYARD JACKSON:

• Join Office Hours for bonus content and community → https://friend-forward.captivate.fm/office-hours • Join the Friendship Elevated Fall 2026 Waitlist → https://friend-forward.captivate.fm/friendship-elevated-waitlist • Check out more connection resources → https://friend-forward.captivate.fm/resources • Become a certified relational health coach → https://friend-forward.captivate.fm/relational-health-institute

FOLLOW DANIELLE BAYARD JACKSON:

• Get the book "Fighting for our Friendships" → https://friend-forward.captivate.fm/book • Follow on Instagram → https://friend-forward.captivate.fm/instagram • Follow on TikTok → https://friend-forward.captivate.fm/tiktok • Learn more about Danielle → https://friend-forward.captivate.fm/website

🗣️ BOOK DANIELLE TO SPEAK

Looking for a speaker on women's cooperation, communication, and conflict? Send your inquiry to info@tellpublicrelations.com.