The iconic department store calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker — at least we think it is: when it comes to parade economics, Macy’s is famously tight-lipped. In this 2024 episode, we try to loosen them up. (Part one of a two-part series.)
SOURCES: • John Cheney, carpenter at Macy’s Studios. Will Coss • , vice president and executive producer of Macy’s Studios. Jeff Kinney • , author, cartoonist, and owner of An Unlikely Story Bookstore and Café. Kevin Lynch • , vice president of global helium at Messer. • Jen Neal, executive vice president of live events and specials for NBCUniversal Entertainment. Tony Spring • , chairman and C.E.O. of Macy’s Inc. Jessica Tisch • , New York City police commissioner, former commissioner of the New York City Department of Sanitation. Dawn Tolson • , executive director of Citywide Event Coordination and Management and the Street Activity Permit Office for the City of New York.
RESOURCES:Macy’s: The Store. The Star. The Story., • by Robert M. Grippo (2009). History of Macy’s of New York, 1853-1919: Chapters in the Evolution of the Department Store • , by Ralph M. Hower (1943). Macy’s Thanksgiving Day Parade • .
EXTRAS: • " Helium • ," by The Economics of Everyday Things • (2024).
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