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David Senra

Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work.

This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen

Founders

I'm reposting one of my favorite founder stories. If you listened to this first time I recommend listening again. If you missed this before, you're about to hear one of the wildest founder stories of all time.

A few surprising things I learned from reading about Dietrich Mateschitz, founder of Red Bull: 

1. He started the company when he was 41 years old.

2. He was making $500 to $800 million a year and his 49% stake is worth $20 to $30 billion.

3. He still prioritized fitness deep into his 70s and liked driving fast, piloting his planes, and competing in off-road motorcycle races. 

4. The company was started with just $500,000 from Mateschitz and $500,000 from his partner. Outside of a small loan from a local bank all other expansion was funded by profits. 

5. The company reached profitability in its 3rd year and has been profitable every year since. (33 years and counting)

6. He took no dividends for the first 13 years and reinvested all profits into growth instead 

7. He viewed Red Bull as a “marketing conglomerate” and tried to outsource everything else

8. He was intensely private. When an author tried to interview his elderly mother for an unauthorized biography. Mateschitz threatened to have his knee caps broken. He said it would only cost $500 to hire a Russian to do the job. 

9. There are no biographies written in English about Mateschitz. 

10. He believed a handshake agreement among gentlemen was sufficient and regularly did business with trusted partners with no written contract. 

11. He bought a popular Austrian magazine just so he wouldn’t appear in it.

12. He was universally described by former employees as a gentleman, charismatic, and fiercely loyal. 

13. He didn’t like spending time socializing. He said: 

“I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."

14. He owned a private island in Fiji and said he was attracted to having his own independent state.

His state would have the shortest set of laws in the world: 

“The rules are simple: Nobody tells you what you have to do — only what you don’t have to do.” 

15. When he was asked if he was going to retire he said “I’m having more fun than ever.” 

16. He refused to sell Red Bull or take it public and worked on it until he died. 

Episode sponsors: ⁠

Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com⁠⁠⁠⁠ 

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. ⁠⁠⁠https://www.vanta.com/founders⁠⁠ ⁠⁠⁠

Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com

Red Bull's Billionaire Maniac Founder

This episode covers the insanely valuable company-building principles of John D. Rockefeller—and nothing else. 

I spent over 40 hours reading (and rereading) this obscure biography of Rockefeller that costs $1,000 

I then spent several days editing down 25 pages of notes from the book. I deleted everything that was not How Rockefeller Works 

Episode sponsors: ⁠

Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com⁠⁠⁠⁠ 

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. ⁠⁠⁠https://www.vanta.com/founders⁠⁠ ⁠⁠⁠

Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com

#405 How Rockefeller Worked

Todd Graves is one of my favorite living founders. He owns over 90% of Raising Canes — a business that is worth at least $20 billion. Todd's maxim is "Do one thing and do it better than anyone else." It is impossible not to be inspired by his terminator levels of determination. I hope you enjoy our conversation as much as I did. 

Episode show notes: ⁠https://www.davidsenra.com/episode/to...

Made possible by
Ramp: ⁠⁠https://ramp.com⁠⁠
HubSpot: ⁠⁠https://hubspot.com⁠⁠
Function: ⁠https://functionhealth.com/senra⁠

Chapters

(00:00) The Entrepreneurial Mindset: Sleep and Business Obsession
(02:13) The Birth of Raising Cane's: Overcoming Skepticism
(03:29) Inspiration from In-N-Out Burger
(07:17) The Importance of Quality and Focus
(14:49) The Journey to Success: Hard Work and Sacrifice
(19:21) The Early Days: Building Raising Cane's from Scratch
(21:23) Financing the Dream: Unconventional Paths
(32:28) The Relentless Pursuit of Success
(33:02) Commitment and Oaths: The Camping Trip
(34:02) Fanaticism and Relentless Focus
(34:53) Learning from Others and Continuous Improvement
(35:06) The Never-Satisfied Mindset
(36:04) The Importance of Founders in Business
(39:55) The Purpose Beyond Profit
(51:52) Financing the Dream: Credit Cards and SBA Loans
(55:47) Building the First Restaurant
(57:56) Expanding the Vision
(58:59) Positive Motivational Management
(01:00:51) Creating a Coaching Culture
(01:01:42) Intrinsic Motivation vs. Titles
(01:02:41) The Importance of Being Present
(01:06:35) Respect, Recognition, and Rewards
(01:09:12) The Power of Encouragement
(01:18:10) The Myth of Delegation
(01:22:57) Focus on What You Do Best
(01:30:07) Dining at Jiro in Tokyo
(01:30:59) The Franchise Model Debate
(01:32:50) Challenges of Franchising
(01:35:21) Building a Business Authentic to You
(01:37:07) Financing and Expansion Strategies
(01:49:13) Surviving Hurricane Katrina
(01:55:48) Lessons from Estée Lauder
(01:58:06) Final Thoughts and Reflections

My conversation with Todd Graves

This episode covers the unique way Larry Ellison thinks. 

I spent over 40 hours reading (and rereading) this book on Ellison written by Matthew Symonds. ⁠

I then spent several days editing down 40 pages of notes into a one-hour nonstop stream of Larry Ellison's ideas. 

Episode sponsors: 

⁠Ramp⁠⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com⁠⁠⁠⁠ 

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. ⁠⁠⁠https://www.vanta.com/founders⁠⁠ ⁠⁠⁠

⁠Collateral⁠⁠ transforms your complex ideas into compelling narratives⁠. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com

#404 How Larry Ellison Thinks

I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders. 

So it is very important that you follow David Senra on ⁠Spotify⁠, ⁠Apple Podcasts⁠, ⁠YouTube⁠, or ⁠wherever you're listening to this so you don't miss future episodes⁠.

Nothing is changing with Founders. I will never stop making Founders.

My Conversation with Brad Jacobs

This episode covers the insanely valuable company-building principles of Jensen Huang—and nothing else.

I spent over 40 hours reading (and rereading) this book on Jensen and Nvidia written by Tae Kim 

I then spent several days editing down 30 pages of notes from the book. I deleted everything that was not How Jensen Works. 

List of ideas: 

1. Professor Jensen 

2. The Whiteboard 

3. Complacency Kills

4. Insist on a Flat Organization

5. Public Criticism 

6. Tortured Into Greatness

7. Speed of Light 

8. Extreme In All Things 

9. Top 5 Emails

10. Direct Communication 

11. LUA

12. The Mission is the Boss and Pilot-in-Command 

13. Strategy is Action 

14. Ship The Whole Cow

15. Go To School On Everybody 

16. Create The Market 

17. Choke You With Gold 

18. Highest Priority First 

19. Swarm Your Greatest Opportunity 

Episode sponsors: 

⁠Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com⁠⁠⁠⁠ 

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. ⁠⁠⁠https://www.vanta.com/founders⁠⁠ ⁠⁠⁠

Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com

#403 How Jensen Works

I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders. 

So it is very important that you follow David Senra on Spotify, Apple Podcasts, YouTube, or wherever you're listening to this so you don't miss future episodes.

Nothing is changing with Founders. I will never stop making Founders.

My Conversation with Michael Dell

I didn’t know who Thomas Peterffy was. I was shocked to learn that he is 81 years old, worth $80 billion dollars, and has built his $120 billion company, Interactive Brokers, into one of the most efficient companies in the world. I discovered Peterffy by reading this incredible profile about him. I couldn’t put it down. That’s what this episode is about.

Episode sponsors: 

⁠Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com⁠⁠⁠⁠ 

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. 
⁠⁠⁠https://www.vanta.com/founders⁠⁠ ⁠⁠⁠

Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com

#402 Thomas Peterffy: The $80 Billion Founder Who Automates Everything

I started a new show so I can have long-form conversations with the greatest living founders. You can watch on Spotify, Apple Podcasts, YouTube, X, or the web. 

The new show is on a separate feed so don't forget to follow David Senra so you don't miss future episodes. Nothing is changing with Founders. I will never stop making that podcast. 

Thanks for the support!

My conversation with Daniel Ek: Founder of Spotify

This episode is about Bill Gates' obsessive drive and hardcore work ethic. Bill Gates had the rarest entrepreneurial talent—the ability to see the leverage point in a new industry, seize it with relentless intensity, and *will* Microsoft into one of the most successful companies in human history. 

To make this episode I read Bill's new autobiography, Source Code: My Beginnings, and pulled ideas and notes from 4 more books about his singular career:

Hard Drive: Bill Gates and the Making of the Microsoft Empire 

Overdrive: Bill Gates and the Race to Control Cyberspace 

Idea Man: A Memoir by the Cofounder of Microsoft 

In the Company of Giants: Candid Conversations With the Visionaries of the Digital World 

Episode sponsors: 

Ramp⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠https://ramp.com⁠⁠⁠ 

Automate compliance, security, and trust with Vanta. ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. 
⁠⁠https://www.vanta.com/founders⁠⁠ ⁠

Collateral⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠https://collateral.com

My conversation with Todd Graves

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