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David Senra

Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen

Founders

What I learned from reading Socrates: A Man for Our Times by Paul Johnson.
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Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com
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[0:54] I would trade all my technology for an afternoon with Socrates. — Steve Jobs In His Own Words by George Beahm. (Founders #249)
[1:20] Churchill by Paul Johnson. (Founders #225)
Heroes: From Alexander the Great and Julius Caesar to Churchill and de Gaulle by Paul Johnson. (Founders #226)
Mozart: A Life by Paul Johnson. (Founders #240)
[2:07] It’s fascinating how great entrepreneurs would arrive at similar conclusions even though they lived at different times in history, they lived in different parts of the world, and they worked in different industries.
[3:43] It was Confucius's view that education was the key to everything.
[4:57] Socrates was in no doubt that education was the surest road to happiness.
[7:05] Alexander the Great: The Brief Life and Towering Exploits of History's Greatest Conqueror--As Told By His Original Biographers by Arrian, Plutarch, and Quintus Curtius Rufus (Founders #232)
[8:43] It is immoral to play at earning one's living. —Coco Chanel: The Legend and the Life by Justine Picardie (Founders #199)
[9:40] Socrates was never a bore—far from it.
[11:12] Excellence is the capacity to take pain. —Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184)
[11:25] No discomfort seemed to dismay him.
[12:36] A healthy body is the greatest of blessings.
[14:50] Let us therefore brace ourselves to our duty, and so bear ourselves that, if the British Commonwealth and its empire last for a thousand years, men will still say, This was their finest hour. —Winston Churchill
[15:18] An incredible paragraph: It was Pericles' gift to transmute Athenian optimism into a spirit of constructive energy and practical dynamism that swept through this city like a controlled whirlwind. Pericles believed that Athenians were capable of turning their brains and hands to anything of which human ingenuity was capable-running a city and an empire, soldiering, naval warfare, founding a colony, drama, sculpture, painting, music, law, philosophy, poetry, oratory, education, science and do it better than anyone else.
[16:26] Robber barons like Henry Flagler (Founders #247) and Rockefeller (#248) believed you could be a master of fate too.
[18:41] Franklin & Washington: The Founding Partnership by Edward Larson. (Founders #251)
[21:20] His deepest instinct was to interrogate. The dynamic impulse within him was to ask and then use the answer to frame another question.
[22:27] I don’t want to skip over how important that sentence is: He made the people he questioned feel important.
[22:39] Mary Kay would teach her salespeople that everyone goes through life with an invisible sign hanging around his or her neck reading, “make me feel important.” —Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer. (Founders #20)
[25:18] He was extremely interested in how things were done by experts. Craftsmanship fascinated him. He accumulated a good deal of information concerning products and processes.
[27:48] There's just a tremendous amount of craftsmanship in between a great idea and a great product. —Steve Jobs
[28:21] He wants to show that on almost any topic the received opinion is nearly always faulty and often wholly wrong. Socrates was always suspicious of the obvious. The truth is very rarely obvious.
[29:39] Be suspicious of the obvious.
[29:47] What is particularly liberating about Socrates is his hostility to the very idea of there being a right answer.
[30:21] This denial of independent thought by individuals was exactly the kind of mentality he spent his life in resisting.
[39:10] Intense competition generated artistic and cerebral innovation on a scale never before seen in history, but also envy, spite, personal jealousies, and vendettas.
[42:14] We have to accept that Socrates was a curious mixture of genuine humility and obstinate pride.
[44:42] Socrates in prison, about to die for the right to express his opinions, is an image of philosophy for all time.
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Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com
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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers. ”— Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#252 Socrates

What I learned from reading Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
The conventional wisdom of the time said to take a deep breath and wait for the next big thing to arrive in due course. Musk rejected that logic by throwing $100 million into SpaceX, $70 million into Tesla, and $10 million into SolarCity. Short of building an actual money crushing machine, Musk could not have picked a faster way to destroy his fortune. He became a one-man-ultra-risk taking venture capital shop and doubled down on making super-complex physical goods in two of the most expensive places in the world, Los Angeles and Silicon Valley. [2:13]
What Musk has developed that so many of the entrepreneurs in Silicon Valley lack is a meaningful worldview. He’s the possessed genius on the grandest quest anyone has ever concocted. He’s less a CEO chasing riches than a general marshaling troops to secure victory. [9:17]
The life that Musk has created to manage all of these endeavors is preposterous. [9:53]
He felt as if the public had lost some of its ambition and hope for the future. [14:34]
His fears that mankind had lost much of its will to push the boundaries were reinforced one day when Musk went to the NASA website. He expected to find a detailed plan for exploring Mars and instead found bupkis. [14:58]
The men were heading to Russia at the height of its freewheeling post-Soviet days when rich guys could apparently buy space missiles on the open market. [24:32]
Musk wheeled around and flashed a spreadsheet he’d created. “Hey guys, I think we can build this rocket ourselves.” [27:53]
Some of these people had spent years on the island going through one of the most surreal engineering exercises in human history. They had been separated from their families, assaulted by the heat, and exiled on their tiny launchpad outpost— sometimes without much food — for days on end as they waited for the launch windows to open and dealt with the aborts that followed. So much of that pain and suffering and fear would be forgotten if this launch went successfully. [32:17]
It took six years-about four and half more than Musk had once planned — and five hundred people to make this miracle of modern science and business happen. [34:38]
Well that was freaking awesome. There are a lot of people who thought we couldn’t do it. There are only a handful of countries on Earth that have done this. It’s normally a country thing, not a company thing. My mind is kind of frazzled, so it’s hard for me to say anything, but this is definitely one of the greatest days in my life. [35:19]
To avoid bankruptcy Musk made a last-ditch effort to raise all the personal funds he could and put them into the company. “It was like the fucking Matrix,” Musk said, describing his financial maneuvers. [42:53]
The 2008 period told him everything he would ever need to know about Musk’s character. He saw a man who arrived in the United States with nothing, who had lost a child, who was on the verge of having his life’s work destroyed. “He has the ability to work harder and endure more stress than anyone I’ve ever met. What he went through in 2008 would have broken anyone else. He didn’t just survive. He kept working and stayed focused.” [48:37]

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#1 Elon Musk: Tesla, SpaceX, & the Quest for a Fantastic Future

What I learned from reading Walt Disney based on the book Walt Disney: The Triumph of the American Imagination by Neal Gabler.
 

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#2 Walt Disney

What I learned from reading The Wizard of Menlo Park: How Thomas Alva Edison Invented The Modern World by Randall Stross
Edison starts his first business at 12 years old (11:00)
Edison's discipline (20:00)
Edison's rivalry with Alexander Graham Bell (38:00)
Edison's friendship with Henry Ford (1:00:00)
Edison's stoic nature (1:15:00) 
The death of Thomas Edison (1:21:00)

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#3 The Wizard of Menlo Park: How Thomas Edison Invented The Modern the Modern World

What I learned from reading The Patriarch: The Remarkable Life and Turbulent Times of Joseph P. Kennedy by David Nasaw

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#4 The Remarkable Life and Turbulent Times of Joseph P. Kennedy

What I learned from reading Steve Jobs by Walter Isaacson.

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#5 Steve Jobs

What I learned from reading Sam Walton: Made In America by Sam Walton.

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#6 Sam Walton

What I learned from reading Grinding It Out: The Making of McDonald's by Ray Kroc.

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#7 Grinding It Out: The Making of McDonald's

What I learned from reading The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company by Michael Malone.

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#8 The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company

What I learned from reading I Invented the Modern Age: The Rise of Henry Ford by Richard Snow.

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#9 I Invented the Modern Age: The Rise of Henry Ford

What I learned from reading Hughes: The Private Diaries, Memos and Letters; The Definitive Biography of the First American Billionaire.
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He was a film director, a producer, a test pilot, inventor, investor, and entrepreneur [0:01]
the start of Hughes Tool Company [13:00]
during a gold rush sell pickaxe's / great idea about leasing drill bits [19:00]
Howard Hughes Jr is on his own at 18 years old [26:00]
starting out in the movie business [32:00]
his first plane crash/divorce [38:00]
Howard Hughes goes broke [48:00]
Howard Hughes breaks the world record for the fastest flight around the world / Hitler was always an asshole [56:00]
Henry Kaiser and the birth of The Hercules [1:05:00]
his 4th plane crash and descent into madness [1:14:00]
Howard Hughe's M.O. on corruption and bribes [1:26:00]
I am not really interested in people. I am interested in science. –Howard Hughes [1:29:00]

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#59 Howard Hughes: The Definitive Biography of the First American Billionaire

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