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Lyt når som helst, hvor som helst 

David Senra

Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work.

This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen

Founders

Kelly Johnson’s “14 Points” read like a SpaceX operations manual — 60 years before SpaceX was founded. Kelly Johnson created Skunk Works, which he defined as: “A concentration of a few good people solving problems far in advance—and at a fraction of the cost—of other groups by applying the simplest, most straightforward methods possible to develop and produce new projects. All it is really is the application of common sense to some pretty tough problems.”

Kelly Johnson was a great engineer and system builder with genius for organizational design. His autobiography which he wrote when he was 75 years old is full of hard-earned wisdom from his 44 year career. 

This episode is what I learned from reading Kelly: More Than My Share of it All by Kelly Johnson. 

Made possible by: 

Ramp: https://ramp.com

Axon by Applovin: https://axon.ai/founders

Vanta: ⁠https://vanta.com/founders⁠

#419 Kelly Johnson: Skunk Works

What I learned from rereading Shoe Dog: A Memoir by the Creator of Nike for the 3rd or 4th time. 

Made possible by: 

Ramp:⁠ https://ramp.com⁠

Axon by Applovin: ⁠https://axon.ai/founders⁠

Vanta: ⁠https://vanta.com/founders

#418 Phil Knight: Founder of Nike

What I learned from reading Arnold: The Education of a Bodybuilder by Arnold Schwarzenegger. 

Made possible by: 

Ramp: https://ramp.com

Axon by Applovin: https://axon.ai/founders

Vanta: https://vanta.com/founders

#417 Arnold Schwarzenegger

This episode is about a once-in-a-generation mind working on what may be the most important problem in history. Based on the new book The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence by Sebastian Mallaby. 

Made possible by: 

Ramp: https://ramp.com

Axon by AppLovin: https://axon.ai/founders

Vanta: https://vanta.com/founders

#416 The Relentless Missionary Creating AGI: Demis Hassabis

My friend Eric Jorgenson spent years—and thousands of hours—studying Elon Musk. Eric read everything Elon has written, read everything written about Elon, and watched every interview Elon's given. He distilled all of Elon's insights into his new book. This episode is all about How Elon Thinks based on The Book of Elon: Elon Musk's Most Useful Ideas in His Own Words.

Episode sponsors:

Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp.com to learn how they can help your business save time, save money⁠⁠, and grow revenue.⁠ 

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off.

#415 How Elon Thinks

SpaceX is one of the most dominant companies on the planet and their performance gap just keeps getting bigger. In 2025, SpaceX launched more mass to orbit than every other provider on Earth combined. MUCH MORE: every payload from China, Russia, Europe, and all American launchers wasn’t even a fifth of what SpaceX put into orbit. They’re the only company producing rockets at an industrial scale. The practices that made SpaceX dominant aren’t unique to rockets. They’re a blueprint for building anything hard. This episode — and the essay it is based on — explores How SpaceX Works. 

Read the full essay here. Make sure you add your email so you are notified when the book —SpaceX Foundation— is released. 

Episode sponsors:

Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp.com to learn how they can help your business save time and money.⁠⁠⁠ 

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off.

#414 How SpaceX Works

Running Down A Dream: How to Succeed and Thrive in a Career You Love by Bill Gurley has been one of the most valuable talks I've heard. For years I have been using ideas from that talk to build this podcast. Bill has written a new book based on that talk: Runnin' Down a Dream: How to Thrive in a Career You Actually Love. This episode explores the most valuable ideas from the book and talk. 

Episode sponsors:

Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp.com to learn how they can help your business save time and money.⁠⁠⁠ https://ramp.com

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. https://vanta.com/founders

#413 How To Run Down A Dream

What I learned from reading The Master: The Long Run and Beautiful Game of Roger Federer by Chris Clarey. 

Episode sponsors: 

Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp.com to learn how they can help your business save time and money.⁠⁠⁠ 

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off.

#412 How Roger Federer Works

Andre Agassi's autobiography is a brutally honest story about a tennis legend who hated the game that made him famous. Agassi traces his journey from a harsh, obsessive childhood training regimen to superstardom, burnout, rebellion, and eventual redemption—revealing the psychological cost of greatness, the search for identity beyond winning, and how he ultimately found purpose on his own terms.

This book was as good as everyone says it is. You should read it. 

Episode sponsors: ⁠

Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business save time and money.⁠⁠⁠ 

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠ Make sure you go to VANTA.COM/FOUNDERS and you'll get $1000 off.

Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it.

#411 Tortured Into Greatness: The Life of Andre Agassi

On his 68th birthday, Kevin Kelly began to write down for his young adult children some things he had learned about life that he wished he had known earlier. Kelly’s timeless advice covers an astonishing range, from right living to setting ambitious goals, optimizing generosity, and cultivating compassion. 

Excellent Advice for Living is the ideal companion for anyone seeking to navigate life with grace and creativity: 

Episode sponsors:

Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. 

Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com

Some of my favorite quotes from the episode: 

1. Choose to believe that the entire universe is conspiring behind your back to make you a success.

2. Mastering the view through the eyes of others will unlock many doors.

3. If you can avoid seeking the approval of others your power is limitless.

4. The reward for good work is more work.

5. Don’t be the best. Be the only.

6. The urgent is a tyrant. The important should be your king.

7. Find smart people who will disagree with you.

8. The main thing is to keep the main thing the main thing.

9. The most counterintuitive truth of the universe is that the more you give to others the more you'll get. 

10. Life gets better as you replace transactions with relationships.

11. Courtesy costs nothing.

12. Life lessons will be presented to you in the order they are needed.

13. Cultivate an allergy to average.

14. If you repeated what you did today 365 more times would you be where you want to be next year?

15. If you are alive that means you still have lessons to learn.

16. Master something.Through mastery of one thing you'll command a viewpoint to steadily find where your bliss is.

17. Trust is earned in drops and lost in buckets. 

18. First, always ask for what you want. Works in relationships, business, life.

19. If nobody else does what you do you won't need a resume.

20. How to apologize: quickly, specifically, sincerely.

21. You choose to be lucky by believing that any setbacks are just temporary.

22. The best way to advise people is to find out what they really want to do and then advise them to do it.

23. It is certain that 99% of the stuff you are anxious about won't happen.

24. What is important is not what happened to you but what you did about what happened to you.

25. Your golden ticket is being able to see things from other people's point of view.

26. Pay attention to who you are around when you feel best. Be with them more often.

27. To get your message across follow this formula: simplify, simplify, simplify, then exaggerate.

28. You will thrive more when you promote what you love rather than bash what you hate.

29. To be interesting just tell your own story with uncommon honesty.

30. When you truly think for yourself your conclusions will not be predictable.

31. Don’t measure your life with someone else’s ruler.

32. For maximum results focus on your biggest opportunities, not your biggest problems.

33. Pay attention to what you pay attention to.

#419 Kelly Johnson: Skunk Works

Lyt når som helst, hvor som helst

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