E065 - Cristiano Ronaldo Invested in Our Company: The Future of Peak Health & Performance | Vadim Fedotov

Joining us today is Vadim Fedotov, former elite athlete turned visionary entrepreneur and founder of Bioniq, a world leading supplement brand that tailors to your individual health needs. Reaching extraordinary success, Bioniq has managed to attract the likes of some of the world's greatest athletes, such as Diogo Dalot & Cristiano Ronaldo.

In this episode, Vadim shares how his time as an athlete shaped his work ethic and discipline, landing partnerships with world class brands such as UFC & CR7 and Bioniq’s incredible story from start-up to one of the leading brands in the health & wellness space. Tune in for the next two hours for a masterclass on conditioning your mind for success and turning your ambitious dreams into a reality.

00:00 Introduction 01:37 Vadim's background: from migrating to Germany for national basketball 04:32 How four torn ACL’s changed Vadim’s trajectory forever 05:54 Balancing college basketball and academics (emphasis on business) 08:06 Transition from top German athlete to humbled U.S. college player 10:08 Talent vs. hard work in sports and life lessons 11:42 Shift from sports to corporate life; the challenges of job hunting 14:15 How internships lead to career opportunities 17:09 Key Lessons from sports: dedication and work ethic in business 18:16 Handling physical setbacks; disciplined work mindset 21:48 High-pressure growth strategies and corporate lessons 23:08 Realising value and drive to create something impactful 24:08 Founding Bioniq: passion for health and education 25:27 Early investments and learning through failures 27:25 Finding a health market gap and Bioniq’s early concept 31:30 Developing Bioniq’s pilot and validating through feedback 36:18 Success of pilot, UFC partnership & London launch 37:49 Bioniq’s science-backed, personalised supplement approach 40:05 Health impact of Bioniq and power of personalisation 42:07 Founding team dynamics and startup challenges 45:00 Bioniq’s pricing strategy and perceived value 50:32 Launch of Bioniq Go for wider reach & use 59:48 Scaling challenges, especially in U.S. market entry 1:04:28 U.S. marketing and brand-building strategies 1:10:02 The big story behind Cristiano Ronaldo investing in Bioniq 1:24:44 Why Mike invested in Bioniq back in 2021 1:27:11 Does CR7 Watch First Things THRST?! 1:32:13 Bioniq’s long term vision for personalised health

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