#260 | The Cambridge Analytica Scandal

In March of 2018, it was revealed that 50 million Facebook profiles had been "hacked" and used to target American voters.

The story involved Donald Trump, a supposed Russian spy, a Cambridge researcher and a political consulting company.

The only problem was, how much of it was actually true?

• The breaking of the story on March 18th 2018 • A summary of the Cambridge Analytica report in The Guardian • The academic: Aleksandr Kogan • The role of Facebook in 2012 • Quiz apps on Facebook (and their real purpose) • The role of Cambridge Analytica (the company) • Building "This Is Your Digital Life" • How many people took the quiz? • Was there really a "data breach"? • What was Aleksandr Kogan's involvement in the story? • The results come in: was the Facebook data effective at guessing someone's personality? • Cambridge Analytica's message to its clients: "5,000 data points on over 220 million Americans" • Working for Ted Cruz • Working for the Donald Trump Campaign • The news breaking in 2018 • Was Cambridge Analytica involved in Brexit? • Conclusion: Did Cambridge Analytica actually have any involvement in the US election?

Full interactive transcript, subtitles and key vocabulary available on the website: https://www.leonardoenglish.com/podcasts/cambridge-analytica

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