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Lyt når som helst, hvor som helst 

Bréne Brown

Hosted by Heather Chauvin | Insights inspired by Mel Robbins

All external pressure is off ladies! It's time to listen to the inner pull. Mastering the art of knowing when to slow down and breathe vs. when to take action. It's time we value our desires. See your value. Own it. Communicate it. It's time to become wildly #emotionallyuncomfortable
This podcast will crack you open and force you to grow. Interviews and storytelling about business, emotional intelligence, creativity, love, being different, parenting, and more...

Emotionally Uncomfortable

"When I find myself going back to that reactivity mode or older way of thinking, I have to step back and ask, 'What do I really want?'"
 
In this episode, Heather and Alexis Dean explore what it really means to take ownership of your ambition, your emotional world, and the desires you keep pushing aside. The things that irritate or trigger you aren't random; they're signals pointing directly to where you're being asked to grow. This conversation challenges the instinct to blame, label, or control, and instead invites you into a deeper level of self-responsibility, curiosity, and intention. Because when you stop outsourcing your discomfort and start listening to it, you unlock a completely different way of leading your life, your work, and your relationships.
 
What to listen for: 
 
☑️ The things that piss you off are a guide around where you need to do more work
 
☑️ Women need to feed their ambitions so they don't end up resentful and angry
 
☑️ Using curiosity to uncover where you're holding yourself back
 
"If you're the one who has the pull and the desire to move a vision forward, and that's your natural gift, it's on you to accept and to lean into it. My resentment was actually me trying to blame somebody else for my own emotional discomfort."
 
☑️ Discerning between "hard" and emotionally uncomfortable actions
 
☑️ Operating from a collaborative lens rather than controlling others
 
☑️ Living your life intentionally instead of following gender norms
 
"It's fine if you want to follow gender norms. The challenge is when people don't actually press pause and examine, 'Is this serving us? Is this how we want to lead our lives and live and work and everything else?'"
 
☑️ Why using labels is often just a way to avoid feeling our emotions
 
☑️ Navigating societal norms as a new mother who also runs a business
 
☑️ What can you do today to create more space and time flexibility?
 
***
 
About Alexis Dean:
 
For more than two decades, Alexis Dean has helped leaders build teams rooted in trust, accountability, and emotional courage. She believes that good people don't automatically create strong cultures, intentional leadership does.
 
As the founder of Two Roads Training & Team Building, Alexis works with executive teams to help them build high-trust environments where performance and humanity can coexist. She's known for making the conversations most people avoid feel practical, doable, and transformative.
 
Alexis is also the founder of The Dovetail Community, a mastermind and retreat experience for women leading 7- to 9-figure companies who want growth without losing themselves in the process.
 
Alexis's work isn't just about boardrooms, it's about what happens at home, too. She believes women are often leading their families emotionally, strategically, and logistically, whether or not anyone names it that way. In a culture that still questions women's authority, stepping fully into leadership, at work and at home, requires clarity, boundaries, and a willingness to be misunderstood.
 
Connect with Alexis:
 
 • 

www.tworoadsteambuilding.com 
 • 
 • 

Instagram: @alexis.dovetail and @tworoadsteambuilding
 • 
 
***
 
For those of you who are ready to stop feeling drained, overextended, and out of alignment… join me inside the Energetic Time Management Accelerator, a focused experience designed to help high-achieving women uncover what's draining them, clarify what truly matters, and create a simple plan that fits their life.
 
We'll pinpoint your biggest time + energy leaks, identify the top areas to focus on for quick momentum, and map out exactly what to let go of so you can reclaim your energy, your time, and your joy.
 
Ready to make your time work for you without adding more to your plate?
 
Join the Energetic Time Management Accelerator: 
 
www.heatherchauvin.com/time
 
Explore the top episodes listeners come back to when they're stuck, burned out, or standing at the edge of a big shift: www.heatherchauvin.com/10 Follow Heather on Instagram: www.instagram.com/heatherchauvin_

1261: What Happens When Women Don't Feed Their Ambition With Alexis Dean

"The world needs soft skills. We're now living in a time where it is no longer a privilege to learn these skills; it's a requirement."
 
In this episode, Heather unpacks why the people who will actually thrive aren't the ones with the most technical "hard" skills, but the ones who know how to think, feel, communicate, sell, and create at a higher level. Because in a world where information is cheap and execution is automated, your ability to regulate yourself, connect with others, and access or sell your creativity isn't just valuable, it's everything. Most people are completely missing where the future of work is heading. While everyone is scrambling to keep up with tools and tactics, the real differentiator is becoming something far less tangible but far more demanding. 
 
What to listen for:
 
☑️ Soft skills are becoming the new hard skills, and why they're the hardest to master
 ☑️ Human skills are not being taught to humans, which is creating tension in our lives
 ☑️ In a world of AI, the only people who are going to win are the ones mastering soft skills
 
"People are losing their shit about what's going on in the world because they have no idea how to manage their energy. They don't have the skill of emotional regulation, communication, holding boundaries, or doing the work required to see success because it's emotionally uncomfortable."
 
☑️ Making it a high priority to bubble wrap yourself and your child with soft skills
 ☑️ Why Gen Z is a brilliant generation held back by parents making them too comfortable
 ☑️ How Heather has been helping her youngest develop greater soft skills in Mexico
 
"I want to feed the parts of him that are his strengths and that he's good at. So when you become an adult, number one, remember those parts of yourself. Number two, feed off of them."
 
☑️ Why the people who master creativity will be the ones who make the most money
 ☑️ The reason why you must teach your child soft skills if you want them to succeed in life
 ☑️ It's been easy to hide behind hard skills, but that isn't the future we're moving into
 
"Soft skills are more important now than they've ever been in your marriage, in your health, in your calendar, in your connection with your children. The reality is, if you don't learn them as your child's guide, your child's teacher, your child's literal role model, your child isn't going to learn these skills from anyone else."
 
☑️ The education systems that are thriving are the ones that teach soft skills
 ☑️ Why it's not an option to disassociate and check out of living and modeling these skills
 ☑️ You either pivot and survive by learning soft skills, or you don't, and you go extinct
 
Interested in Callen's bootcamp?
 
Learn more here: heatherchauvin.com/callan 
 
***
 
For those of you who are ready to stop feeling drained, overextended, and out of alignment… join me inside the Energetic Time Management Accelerator, a focused experience designed to help high-achieving women uncover what's draining them, clarify what truly matters, and create a simple plan that fits their life.
 
We'll pinpoint your biggest time + energy leaks, identify the top areas to focus on for quick momentum, and map out exactly what to let go of so you can reclaim your energy, your time, and your joy.
 
Ready to make your time work for you without adding more to your plate?
 Join the Energetic Time Management Accelerator: 
 www.heatherchauvin.com/time
 
Explore the top episodes listeners come back to when they're stuck, burned out, or standing at the edge of a big shift: www.heatherchauvin.com/10
 
Follow Heather on Instagram: www.instagram.com/heatherchauvin_

1260: The Skill Set No One Taught You That Will Determine Your Future Success

"You see this dissonance between the current you and the past you or other people, and the only gap across the bridge is action and implementation."
 
There's a moment when you realize the life you're living and the life you actually want are no longer aligned, and no amount of thinking, planning, or hoping is going to close that gap for you. In this episode, Heather and Melissa Apa explore that tension as she shares what it looks like to navigate a child's diabetes diagnosis, the weight of ongoing crisis, and the secret decisions that change everything over time. This isn't a conversation about doing it perfectly or becoming a "better" person. It's about learning how to live, lead, and even thrive inside circumstances you didn't choose, without letting them define you. 
 
What to listen for:
 
✨ The power of managing a disease like diabetes without making it your identity
 ✨ Melissa's experience getting her child's diagnosis and navigating the initial stress
 ✨ The trap of thinking life will finally be manageable after the crisis you're walking through
 
"I was like, my life is clearly just going to continue to be chaos, and I need to figure out how to still be able to get to joy and thriving and loving life because we only get one life, and this is the one I have, so I would like to enjoy it."
 ✨ The secret, silent decisions we make internally when we're finally ready to change
 ✨ How Melisa's multi-year experience of dealing with crisis made the journey more easeful
 ✨ Managing life with a chronic disease isn't a morality issue; it's just what's happening
 
"You're not morally a good or bad person if you're struggling to control a chronic disease. You just don't have the right information, the right tools, or the right support. It doesn't mean that you're bad."
 ✨ Teaching kids how to advocate for themselves, especially with health issues
 ✨ Learning how to thrive with your disease rather than settling for just managing it
 ✨ Why action and implementation are required to experience behavioral change
 
 "The biggest thing that I see in the people who don't make changes is that they don't even see it as a possibility. It's never even occurred to them that it doesn't need to be this way. They have accepted that it will always be hard. That's not what I want you to accept. We need to accept some things, and we need to challenge some others here." 
✨ How Heather helped Melissa recognize that chronic overwhelm was her comfort zone
 ✨ Being emotionally calm is the foundational work to build stability and systems from
 ✨ Why your leadership and how you manage your energy directly affect your family
 
***
 
About Melissa Apa:
 
Melissa Apa is a Clinical Pharmacist and Certified Diabetes Care and Education Specialist with over 15 years of experience—turned diabetes coach. She is a runner, and mom of two boys, including one living with type 1 diabetes. Drawing on both her professional expertise and personal journey, Melissa helps people with diabetes and parents of children with diabetes move from surviving to thriving. Her mission is to empower families to develop the autonomy, calm, and confidence needed to navigate daily management and embrace life fully.
 
Connect with Melissa:
Website: www.insulininspired.com
 Instagram: @melissaapa_
 
***
 
 For those of you who are ready to stop feeling drained, overextended, and out of alignment… join me for a one-on-one Time & Energy Audit, a focused session designed to help high-achieving women uncover what's draining them, clarify what truly matters, and create a simple plan that fits their life.
 
We'll pinpoint your biggest time + energy leaks, identify the top areas to focus on for quick momentum, and map out exactly what to let go of so you can reclaim your energy, your time, and your joy.
 
Ready to make your time work for you without adding more to your plate?
 
Apply for the next 1:1 Coaching Cohort:https://heatherchauvin.com/apply
 
Not ready for 1:1? Join the Energetic Time Management Accelerator: https://heatherchauvin.com/time

1259: [Case Study] Stepping Out of Chaos as a Comfort Zone With Melissa Apa

"If a buffalo is willing to go into something that it knows is going to suck, the emotionally uncomfortable storm, it knows the storm will pass faster."
 
In this episode, Heather gets honest about what it actually takes to move forward when you're standing at the edge of change, and every part of you wants to stall out. This conversation explores the invisible weight we carry, the addiction to consuming information instead of integrating it, and the subtle ways we create drama to avoid the decisions that would change everything. Through the lens of "becoming the buffalo," Heather talks about what it looks like to face discomfort head-on, close the loops you've been leaving open, and build the capacity to hold more in your life without breaking under it. If you've been circling the same patterns, avoiding the one thing you know you need to do, or feeling mentally and emotionally cluttered, this episode will meet you there and challenge you to move anyway.
 
What to listen for:
 
✨ The journey of becoming a buffalo and seeing the energy ties that hold you back
 ✨ Why solving problems helps open up your mental, emotional, and spiritual capacity
 ✨ How Heather is exploring where she wants her work to fit into the industry
 
"I've been thinking a lot about how addictive information is and how people are addicts for online information. We have podcasts. We have books. We have courses. We have all the things, and in order to have a transformation, you actually need to integrate it."
 ✨ The reason why, when we're about to have a transformation, we create drama
 ✨ We often have resistance to just doing the damn thing, but we need to move past it
 ✨ The ways (and reasons) people keep loops open to avoid making a decision
 
"The quicker I started making decisions, even if I had resistance to making the decision, the quicker I could observe myself in the mental upper limit where I was adding drama to making a decision, the faster and lighter I felt."
 ✨ If you learn how to declutter and manage everything differently, you will feel lighter
 ✨ The power of using the concept of becoming a buffalo to move through discomfort faster
 ✨ What's the one thing you keep running away from, and how will you choose to face it?
 
"The older you get, the more responsibility and life experiences you have, but you just don't have the skills to manage that. You have to learn how to declutter the invisible. If you learn how to manage everything differently, you will feel lighter. I guarantee it."
 ✨ The one thing leaders do that non-leaders don't: take the hard actions first
 ✨ Why rolling out the red carpet for your children keeps them from developing grit
 ✨ Taking on the buffalo challenge in your own life to move yourself forward
 
***
 
For those of you who are ready to stop feeling drained, overextended, and out of alignment… join me inside the Energetic Time Management Accelerator, a focused experience designed to help high-achieving women uncover what's draining them, clarify what truly matters, and create a simple plan that fits their life.
 
We'll pinpoint your biggest time + energy leaks, identify the top areas to focus on for quick momentum, and map out exactly what to let go of so you can reclaim your energy, your time, and your joy.
 
Ready to make your time work for you without adding more to your plate?
 
Join the Energetic Time Management Accelerator: 
 
https://heatherchauvin.com/time

1258: Becoming the Buffalo: Moving Through Resistance Instead of Avoiding It

"I don't have to fall into the drama and the nonsense and everything else, and I can take all the amazing things I'm learning and come into a new season."
 
For many women, being "good" means holding everything together for everyone else. But at some point, the question begins to surface: When did good enough become good enough? In this episode, Heather and Laurie Wintonick explore what it really looks like to grow into the next version of yourself without blowing up the life you've built. From letting go of guilt and redefining what it means to be a "good woman," to navigating the tension that comes when others don't support your evolution, this conversation is about choosing yourself with intention. Because when you stop abandoning your own desires and start honoring what you truly want, you don't just change your life, you become the version of yourself you were always meant to be.
 
What to listen for:
 
✨ What it really means to "be a good woman" without abandoning yourself
 ✨ The importance of asking yourself, "When did good enough become good enough?"
 ✨ Figuring out what you really want and getting unstuck without blowing up your life
 
"I wanted to be able to be professional and have a career while also being an amazing mom, and I don't feel like you have to decide one or the other. You can absolutely a thousand percent do both, but you have to be really intentional about it."
 
✨ Prioritizing what's important and leveling up your life in the process
 ✨ Navigating the tension when other peopledon't support your growth journey
 ✨ Are you being blocked, or are you refusing to take a stand for how you want to feel?
 
"If I want to do something, I'm gonna go do what I want to do because at the end of the day, the only person I'm hurting by not doing it is me. And if I'm hurting myself, then in reality, I'm not the best version of myself, so everybody's gonna suffer because of that." 
 
✨ Letting go of guilt because women are allowed to give themselves permission
 ✨ The more you grow, the more you realize who's actually in your corner
 ✨ How doing the work brings you to the person you're here to be
 
***
 
About Laurie Wintonick:
 
Laurie Wintonick is a powerhouse coach, executive leader, and speaker with over 30 years of C-suite business experience in operations, strategic planning, and leadership development. Laurie's career began as a receptionist at 21, but her drive, curiosity, and people-first approach quickly propelled her to the executive level—serving as Executive Vice President at a top financial planning firm, where she mastered every side of business from sales/operations/finance to HR and strategic growth.
 
Currently, Laurie runs her own Coaching and Consulting Firm - Boringly Consistent, where she contracts as a Fractional COO, as well as a Business, Executive, Performance, Mindset, Wellness, and Master Life Coach. She is also the Head of Business at Beyara—a company deeply aligned with Laurie's mission—to help female entrepreneurs build and scale businesses and lifestyles that align with their deepest values—combining mindset, business mastery, and strategic growth with lives they truly enjoy.
 
Connect with Laurie:
 
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Website: www.beyara.com 
 • 
 • 

Instagram: @lillg23 and @beyarawomen
 • 
 • 

LinkedIn: www.linkedin.com/in/lauriewintonick/ 
 • 
 
***
 
For those of you who are ready to stop feeling drained, overextended, and out of alignment… join me for a one-on-one Time & Energy Audit, a focused session designed to help high-achieving women uncover what's draining them, clarify what truly matters, and create a simple plan that fits their life.
 
We'll pinpoint your biggest time + energy leaks, identify the top areas to focus on for quick momentum, and map out exactly what to let go of so you can reclaim your energy, your time, and your joy.
 
Ready to make your time work for you without adding more to your plate?
 
Apply for the next 1:1 Coaching Cohort:https://heatherchauvin.com/apply
 
Not ready for 1:1? Join the Energetic Time Management Accelerator: https://heatherchauvin.com/time

1257: What Happens When You Stop Performing "Good" With Laurie Wintonick

"If you can own that you are the issue, then you can own that you have ownership over your calendar. You're just getting in your own way, and you're letting your brain win."
 
In this episode, Heather digs into the reality that burnout doesn't happen overnight. It builds over the years through the emotional weight we carry (often not even our own), the expectations we place on ourselves, and the subtle ways we abandon our own needs to keep everything else running. Heather explores why so many women find themselves stuck in cycles of exhaustion, over-responsibility, and emotional labor, and why true recovery from burnout requires changing yourself, not just rest. From learning how to manage your nervous system and energy levels, to developing deeper discernment about what belongs on your calendar and what doesn't, this conversation unpacks the hidden patterns that keep us operating in survival mode. Because until you're willing to look in the mirror and decide you can't keep living the same way, nothing truly shifts, and eventually, something in your life will demand that you finally pay attention.
 
What to listen for:
 
✨ The reason why women take on and carry other people's emotional weight
 ✨ You can't recover from burnout and then reenter your life without actually changing
 ✨ Until you learn to manage your energy and resistance, you'll continue hiding out
 
"Until you're willing to look in the mirror and to be like, I can't live like this anymore, nothing will change. It will manifest itself through your marriage, in a child's behavior, your career, your bank account, or your body. One of those things will get so big that you can't avoid it anymore. But the symptoms were there, probably about 10 years before."
 
✨ Taking ownership of our nervous system and a big lesson in burnout from the gym
 ✨ Understanding contrast and capacity and how to manage your energy levels
 ✨ Navigating through transition and deeply owning the season or phase you're in
 
"I put my soul on the calendar. I have discernment because I've built up the skill and the muscle to listen to myself and know what feels good and what doesn't. But for whatever reason in the season of my life, there's this new level of discernment and agency that I need to take on."
 
✨ What it really looks like to own your calendar and experience time freedom
 ✨ Understanding your unique needs and protecting yourself from energetic debt
 ✨ The importance of not allowing yourself to get into a survival or crisis state
 
"I just refuse to let myself get into a survival or crisis state. I'll challenge myself, sprint, and lean in, but I am not going to burn myself out for ego and pride. I just won't do it. I want to live a meaningful, healthy, vibrant life because that's to me is what my soul craves."
 
✨ What it looks like to live a mother-led, energy-led life that fulfills you
 ✨ If you can't connect with yourself, you won't feel connected with anyone else
 ✨ Removing all the challenges that are taking your energy from what matters
 
***
 
We live in a culture that rewards fixing, striving, and holding everything together, yet the truthfeeling drained, overextended, and out of alignment… join me for a one-on-one Time & Energy Audit, a focused session designed to help high-achieving women uncover what's draining them, clarify what truly matters, and create a simple plan that fits their life.
 
We'll pinpoint your biggest time + energy leaks, identify the top areas to focus on for quick momentum, and map out exactly what to let go of so you can reclaim your energy, your time, and your joy.
 
Ready to make your time work for you without adding more to your plate?
 
Apply for the next 1:1 Coaching Cohort: https://heatherchauvin.com/apply 
 
Not ready for 1:1? Join the Energetic Time Management Accelerator 
 
https://heatherchauvin.com/time

1256: How a Deeply Spiritual, Intuitive Woman Built a Multiple 7-Figure Company (Without Selling Her Soul)

"Having the freedom to decide this is what I choose to do now or another time, that to me is that time-rich feeling."
 
In this episode, Heather and Christine Landis gently (and sometimes unapologetically) challenge the way we think about productivity, responsibility, and the stories we tell ourselves about success. Together, they unpack the invisible labor so many women carry, the exhaustion of decision fatigue, and the cultural conditioning that convinces us we must do everything ourselves to be "good" partners, mothers, leaders, or humans. This isn't a conversation about outsourcing tasks for the sake of efficiency; it's about buying back your time so you can reclaim your energy, your joy, and your capacity to live intentionally rather than by default. Christine invites us to reimagine what it means to be "time rich," to stop apologizing for spaciousness, and to consciously plan for joy as a foundational part of an aligned life.
 
What to listen for:
 
✨ Understanding house management, and giving ourselves permission to outsource
 ✨ Identifying the invisible load you carry and the decision fatigue that comes with it
 ✨ Becoming "time rich" by letting go of the need to do everything yourself
 
"It's not about delegating laundry or delegating meal prep. It's about reclaiming your fucking life and reclaiming how you want to feel."
 ✨ If we want men to step up, we as women need to better value our own time
 ✨ Giving yourself more capacity with that time, not doing more of something else
 ✨ The importance of not judging or defending the spaciousness you bought back
 
"Planning for joy is really important. You can't be reactionary. You have to put that thought out there and look ahead into your week, your month. It doesn't have to be this big five-year plan, but even just protecting your time on a doable, regular basis."
 ✨ Focusing on the life you want rather than living by default
 ✨ Planning for your joy instead of being reactive to what's coming at you
 ✨ Valuing yourself and your time differently, and the challenges that come with it
 
 About Christine Landis:
 
Christine Landis is the founder of Peacock Parent and the creator of Proxy, a text-based thinking partner for home life.
 
 A former fintech CEO who inherited and grew her family's company before selling it, Christine thought retirement would bring freedom — but instead it clarified her mission. She realized that time, not money, is the real measure of success.
 
Today, she uses her decades of operational experience to help high-achieving families reduce the mental load, delegate with confidence, and buy back time for the moments that matter most. Through Peacock Parent's guides and Proxy's fast, judgment-free responses, Christine is redefining what modern support at home can look like.
 
Connect with Christine Landis:
 
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Website:https://peacockparent.com/
 • 
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Instagram: @PeacockParent
 • 
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Text: 820-PEACOCK (820-732-2625)
 • 
 
Try Proxy: Use code HEATHER for 3 months free ($450 value). Purchase the 3-month plan, complete your profile, and get a thinking partner in your back pocket via text. https://proxy.peacockparent.com/purchase 
 
***
 
For those of you who are ready to stop feeling drained, overextended, and out of alignment… join me for a one-on-one Time & Energy Audit, a focused session designed to help high-achieving women uncover what's draining them, clarify what truly matters, and create a simple plan that fits their life.
 
We'll pinpoint your biggest time + energy leaks, identify the top areas to focus on for quick momentum, and map out exactly what to let go of so you can reclaim your energy, your time, and your joy.
 
Ready to make your time work for you without adding more to your plate?
 
Apply for the next 1:1 Coaching Cohort:
 https://heatherchauvin.com/apply 
 
Not ready for 1:1? Join the Energetic Time Management Accelerator https://heatherchauvin.com/time

1255: Buying Back Your Time to Create More Space for Intentional Joy With Christine Landis

"If you just trusted people a little bit more, you would have more time, you would have more energy, and you could return home to yourself."
 
We live in a culture that rewards fixing, striving, and holding everything together, yet the truth is that many women are exhausted not from doing too little but from carrying too much that was never theirs to hold. In this episode, Heather explores what happens when the identity that once fueled your growth begins to limit your freedom, why trusting others can radically expand your time and energy, and how success, achievement, and emotional satisfaction are often operating on entirely different tracks. From energy hoarding and nervous system recalibration after change to the emotional discomfort of having standards, agency, and self-respect, this episode invites you to stop "shoulding," reclaim discernment, and return home to yourself, not as a destination, but as a daily practice of honesty, surrender, and intentional feeling.
 
What to listen for:
 
✨ The addiction to "fixing" oneself and why energy management matters more
 ✨ Why most people aren't evolving fast enough to keep up with broader changes
 ✨ Learning how to communicate your value is a skill that more women need
 
"It is incredibly emotionally uncomfortable for the average woman, let alone the average human, to have discernment, agency, enough self-respect, and high standards on how she lets other people treat her. It actually comes from an identity that you have outgrown."
 
✨ What really is the finish line for "success," or will the goal post keep moving? 
 ✨ Why "shoulding" on ourselves doesn't help, and how to see it is data to work from
 ✨ How your life looks on the outside has nothing to do with life satisfaction
 
"Your feelings and your goals are two different things, and identifying that alone can be a game-changer. More money and achievements aren't going to make you happy. It's so cliché what they say about 'enjoy the journey,' but that's it. How do you want to feel in every moment and every second of the day?"
 
✨ Why the identity that got you to where you are isn't serving you anymore
 ✨ The reason our nervous systems get stuck in a "weird" state after change
 ✨ Getting honest with yourself and surrendering to what's happening
 
"Parenting feels heavier because you're holding something that's not yours to carry. You've become an energy hoarder, and you don't know how to declutter your energy."
 
✨ It's our job to become adults and acquire the skills that we want our kids to have
 ✨ Why we love to act like victims of our lives when the world feels unstable
 ✨ Control is caused by our lack of wanting to feel our feelings healthily
 
***
 
For those of you who are ready to stop feeling drained, overextended, and out of alignment… join me for a one-on-one Time & Energy Audit, a focused session designed to help high-achieving women uncover what's draining them, clarify what truly matters, and create a simple plan that fits their life.
 
We'll pinpoint your biggest time + energy leaks, identify the top areas to focus on for quick momentum, and map out exactly what to let go of so you can reclaim your energy, your time, and your joy.
 
Ready to make your time work for you without adding more to your plate?
 
Book a Time & Energy Audit: https://heatherchauvin.com/audit
 
Apply for the next Coaching Cohort: https://heatherchauvin.com/apply
 
Not ready for 1:1? Join the membership (cancel anytime):
 
https://heatherchauvin.com/membership

1254: How to Return Home to Yourself Through Energy Management and Deeper Trust

"Marketing is required in any business, and the marketing landscape is constantly changing. You have to evolve with it."
 
In this episode, Heather and Jess Shirra break down what it actually looks like to evolve with the marketing landscape without burning yourself out or throwing money at strategies that don't move the needle in your unique business. This is a real conversation about the identity shift that comes with hiring a team, the weight of holding the bigger pieces alone, and why bringing in the right marketing leadership at the right time can change everything. If you've ever felt the pressure to "figure it out" yourself, questioned your strategy, or wondered whether you're investing in the right things, this episode will challenge how you think about growth, support, and building a business that honors your lifestyle, not just your revenue goals.
 
What to listen for:
 
✨ The identity shift and initiation that come with hiring a team for your business
 ✨ How the heaviness of holding the bigger pieces can negatively impact your work
 ✨ Understanding the right hiring order for team members, and finding their best role
 
"The CMO role is almost like having insurance for your marketing budget and marketing efforts. Someone inside your business is making sure you're not wasting money, spending too much, or focusing on the wrong thing,s and that every single little bit of energy, effort, revenue, like budget is being directed towards the most needle-moving things."
 
✨ Hiring a Chief Marketing Officer who honors your lifestyle and goals
 ✨ Why you need a marketing strategy and a dedicated lead-generation funnel
 ✨ The importance of asking for support in advance so you don't expect instant ROI
 
"If you have a strong CMO, what that person will do is hear your ideas and then think about that in the bigger picture of where we're going, and this thing actually does make sense, or it's going to actually make that other thing faster or better."
 
✨ The importance of having a solid marketing strategy in place, even if you're new
 ✨ Building self-trust and navigating the lack of ethics in online marketing
 ✨ Understanding there's no one right way to market a business
 
About Jess Shirra:
 
Jess Shirra is a Fractional CMO and the founder of The CMO Office, where she partners with 7- and 8-figure creators and brands to bring them the clarity, direction, and leadership they've been missing in their marketing. 
 
Over her 15-year career, she's led marketing for global brands like Lululemon, Pottery Barn, Strava, and Deloitte, and has supported top creators including Jenna Kutcher, Lori Harder, and Vanessa and Xander Marin. Jess' superpower is her ability to cut through the noise and help founders understand what their businesses truly need to grow.
 
Connect with Jess:
 
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Website: https://www.thecmooffice.com/ 
 • 
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Instagram: https://www.instagram.com/marketing.by.jess 
 • 
 • 

LinkedIn: https://www.linkedin.com/in/jessicashirra/ 
 • 
 
***
 
For those of you who are ready to stop feeling drained, overextended, and out of alignment… join me for a one-on-one Time & Energy Audit, a focused session designed to help high-achieving women uncover what's draining them, clarify what truly matters, and create a simple plan that fits their life.
 
We'll pinpoint your biggest time + energy leaks, identify the top areas to focus on for quick momentum, and map out exactly what to let go of so you can reclaim your energy, your time, and your joy.
 
Ready to make your time work for you without adding more to your plate?
 
Book a Time & Energy Audit: https://heatherchauvin.com/audit
 
Apply for the next Coaching Cohort: https://heatherchauvin.com/apply
 
Not ready for 1:1? Join the membership (cancel anytime): https://heatherchauvin.com/membership

1253: Marketing Your Business Without Abandoning Yourself or Wasting Money With Jess Shirra

"If you choose to quit and run away, you're 100% guaranteed to not get the result that you came for."
 
In this episode, Heather shares an honest conversation about emotional endurance, how it's not the "hustle-hard, push-through" version we've been sold, and why it's important to stay with yourself when things get uncomfortable, inconvenient, or uncertain. She unpacks why reinvention often stalls out when self-abandonment is mistaken for strength, how real lightness comes from honoring capacity rather than overriding it, and what it actually means to keep going without betraying yourself. If you've ever felt torn between wanting more and feeling the weight of resistance from yourself or those around you, this episode is an invitation to redefine endurance as knowing when to lean in and when to take a damn break.
 
What to listen for:
 
✨ The real reason most people aren't doing the work to reinvent themselves
 ✨ Heather's love letter on not abandoning yourself and creating more lightness
 ✨ Navigating resistance from the people around you as you go for more
 
"You won't feel lighter or freer by forcing yourself to push harder. It doesn't come from endurance alone; it comes when you stop betraying your capacity in the name of proving you can handle more."
 
✨ Teaching your family and the people around you how to lead themselves
 ✨ Sitting with the discomfort of doing the shit that you don't want to do
 ✨ Why leaning into discomfort is part of what guarantees success
 
"Become the change you want to see in the world around what you have control over. It's really hard for people to understand that concept because they self-abandon all the time."
 
✨ Why you need to play with identifying as somebody who isn't avoidant
 ✨ What do you need to do in alignment with how you want to feel?
 ✨ You can't give to other people while self-abandoning
 
"Emotional endurance is looking within, leaning in when you need to be more curious, leaning out when you need a fucking break. Just don't quit."
 
✨ The difference between performative action and real leadership
 ✨ Co-creating your life with the people in it and without abandoning yourself
 ✨ Why emotional endurance has nothing to do with how heavy you feel
 
***
 
For those of you who are ready to stop feeling drained, overextended, and out of alignment… join me for a one-on-one Time & Energy Audit, a focused session designed to help high-achieving women uncover what's draining them, clarify what truly matters, and create a simple plan that fits their life.
 
We'll pinpoint your biggest time + energy leaks, identify the top areas to focus on for quick momentum, and map out exactly what to let go of so you can reclaim your energy, your time, and your joy.
 
Ready to make your time work for you without adding more to your plate?
 
Book a Time & Energy Audit: https://heatherchauvin.com/audit
 
Apply for the next Coaching Cohort: https://heatherchauvin.com/apply
 
Not ready for 1:1? Join the membership (cancel anytime):
 
https://heatherchauvin.com/membership

1252: Emotional Endurance and The Art of Not Quitting or Abandoning Yourself

"The way we spend our time defines who we are." ― Jonathan Estrin
 
 
 
In this episode, I talk about:
 
 • How having a strategy is necessary, but the emotional components of our experience are just as important 
 • How to get out of your head and back into your body so that you can tap into what you are really needing
 • Moving away from judgment and instead using the "data" you gather on how your strategy is working/not working to continue to fine-tune
 
Remember to DM me on Instagram! @heatherchauvin_ 
 
Access the application for ALIVE Coaching here: heatherchauvin.com/alive

978: [LIVE COACHING] "What To Do When It Feels Like You Don't Have Enough Time"

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