ENCORE: Beyond Meat vs Impossible Burger | Pressure Cooker | 1

It's 2008 and two men, both vegans, ponder what they can do to improve the climate. Though they’re on separate sides of the country and in different professions (but they coincidentally share a last name)— Ethan Brown is in the fuel cell business and Pat Brown is a lauded Stanford biochemist — they land on the same solution. They’re going to try and lessen the climate impact of animal agriculture by making meat from plants. Ethan calls his company Beyond Meat and notches the first commercial breakthrough, a fake chicken strip. Pat is not far behind, and launches Impossible Foods two years later, setting off a heated rivalry.

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.