The business of scent
- Forfatter
- Afsnit
- 1616
- Udgivet
- 3. apr. 2024
- Forlag
- 0 Anmeldelser
- 0
- Afsnit
- 1616 of 1997
- Længde
- 18M
- Sprog
- Engelsk
- Format
- Kategori
- Økonomi & Business
Smell is a powerful sense that can evoke memories and spark emotional connections. And it's increasingly big business.
In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even help to sell houses.
We hear from a perfume-maker who crowdsources some of the world's most expensive fragrance ingredients, and visit a 15 million dollar house on the market in London, to find out how the right aroma in a property can entice a potential buyer.
And we hear why a major drinks brand has created a fragrance for its company headquarters.
(Picture: A woman smelling perfume. Credit: Getty Images)
Presented and produced by Elizabeth Hotson
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