The Journal.The Wall Street Journal & Spotify Studios
Sweden’s #softgirls trend
- Forfatter
- Afsnit
- 1781
- Udgivet
- 4. dec. 2024
- Forlag
- 0 Anmeldelser
- 0
- Afsnit
- 1781 of 1997
- Længde
- 18M
- Sprog
- Engelsk
- Format
- Kategori
- Økonomi & Business
We find out why, in a country famous for championing gender equality, some women are choosing to become stay-at-home wives and girlfriends.
The social media #softgirl trend is a small but growing minority, who say they do not want the stress of juggling family and work. They want a 'softer' life - with more balance and not having to focus on a career. It has triggered cultural and political debates across Sweden where feminism has been a part of mainstream politics since the 1950s.
Producer/presenter: Maddy Savage
(Image: Vilma Larsson)
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